Indian Feminine Hygiene Market is forecast to touch USD xx Billion by 2027, Growing at a CAGR of xx % During 2020 to 2027

Published | 25 December 2020

According to BlueWeaveConsulting, the Indian feminine hygiene market has reached USD 2.86 Million in 2019 and is further projected to reach USD xx billion by 2027, growing at a CAGR of xx% during the forecast period. Approximately, 60% of women in India suffer from either vaginal or urinary tract disease and infections every year, due to poor menstrual hygiene. But now as the awareness around intimate hygiene is increasing, there’s been a considerable change in these numbers. Consequently, rewarding the growth of the feminine hygiene market. Feminine hygiene products are the personal care products used during menstruation.

The elevating awareness about feminine hygiene in both rural and urban populations

The growing numbers regarding the awareness amongst consumers regarding menstrual hygiene have been increased drastically in the past decade. This may be because there’s been a hike in the female populations working outside their homes and earning for their families. The expanding female literacy rate across rural and urban areas has also played a significant role in the adoption of hygienic practices during Menses. Henceforth, with the rising literacy rates and the government initiatives that distribute free sanitary pads primarily in rural parts of India, the feminine hygiene sector in India has begun to swell in a much faster manner. In 2018, the Odisha government launched 'Khushi,' a scheme to provide free sanitary napkins to government and government-aided schools across the state and benefit approximately 17 lakh girls in which most of the census belonged to the underprivileged portion of the society.

Sanitary napkins to add a surge in the market scenario

The ease of availability and abundance of options for sanitary napkins has encouraged the market. As they are present in various packaging sizes and price ranges with different types of absorption technologies, throughout India, NGOs have led to increasing awareness about the benefits of using menstrual hygiene products, talking openly about the issues, and practicing the use of sanitary napkins. It all has led to making the sanitary napkins more affordable and accessible, cause of which the Government of India, in 2019, proposed for Jan Aushadhi Suvidha Oxo-Biodegradable Sanitary Napkins with prices as low as INR 2.5 per pad. 

Sanitary Napkins to lead the Indian Feminine Hygiene Market 

Based on type, the Indian feminine hygiene market is divided into Sanitary napkins, Tampons, Menstrual cups. As per the figures, sanitary napkins seem to lead the market because they’re widely spread, easy to apply, and hence are also distributed among the masses through governmental means. The Government of India, in 2019, proposed for Jan Aushadhi Suvidha Oxo-Biodegradable Sanitary Napkins with prices as low as INR 2.5 per pad. 

Northern India to dominate the market 

The Northern India region is expected to grow significantly during the forecast period due to government initiatives development across the region. And with increasing per capita income in the region and better development in literacy and well-established institutions that impart the significance of female hygiene etc. in the region is expected to drive the market growth.

Leading Players dominating the country's market include Procter & Gamble Company, Essity AB, Johnson & Johnson, Kimberly-Clark Corporation, and Edgewell Personal Care Company, among others.

Don’t miss the business opportunity of the Indian Feminine Hygiene market. Consult our analysts, gain crucial insights, and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the Indian Feminine Hygienemarket size & forecast. The report promises to provide recent technology trends of the Indian Feminine Hygiene market and industry insights that help decision-makers to make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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