EdTech and Smart Classroom Market

Middle East and Africa EdTech and Smart Classroom Market Size Expands at CAGR of 9.93% to Reach USD 9.93 Billion by 2030

Published | 19 January 2024

Middle East and Africa EdTech and Smart Classroom Market is flourishing due to the further deepening of smartphones and internet and an increasing demand for quality education.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Middle East and Africa EdTech and Smart Classroom Market size at USD 5.63 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Middle East and Africa EdTech and Smart Classroom Market size to expand at a CAGR of 9.93% reaching a value of USD 9.93 billion by 2030. The EdTech and Smart Classroom in the Middle East and Africa (MEA) region is propelled by the increasing prevalence of smartphones, interactive displays, and other digital learning tools in classrooms. Governments in MEA countries are strategically embracing smart education as a catalyst for economic development and prosperity, placing a significant emphasis on cultivating skilled professionals to fuel the burgeoning MEA EdTech and Smart Classroom Market. Across the region, governments consistently allocate approximately 20% of their national government expenditure to the education sector, a noteworthy commitment compared to average resource allocations. The commitment extends to supporting e-learning initiatives aimed at enhancing education delivery, with a focus on facilitating direct communication between students' parents and teachers. Also, more than 400 EdTech firms participating in the Global Educational Supplies and Solutions (GESS) Dubai conference are strategically positioning themselves to leverage the growing demand for digital learning. Within the MEA region, a vibrant start-up ecosystem is actively creating EdTech solutions infused with innovative technologies, including augmented reality, virtual reality, artificial intelligence, robotics, and blockchain. These innovations provide immersive teaching and learning experiences. The GESS Dubai event, with its substantial participation of 400 EdTech companies, serves as a clear indicator of the optimistic outlook for the education sector in the region.

Impact of COVID-19 on Middle East and Africa EdTech and Smart Classroom Market

COVID-19 pandemic had a positive impact on the Middle East and Africa EdTech and Smart Classroom Market. The pandemic has taken a toll on the economic and industrial growth of countries such as Iran, Saudi Arabia, Qatar, South Africa, and the UAE. Despite these challenges, the closure of educational institutions during the pandemic acted as a catalyst for the increased adoption of digital technology solutions in the education sector. UNICEF's data indicates that about 110 million children in the Middle East and North Africa (MENA) region had to stay home due to school closures prompted by the COVID-19 crisis. Moreover, statistics from the online community MAGNiTT reveal a significant surge in funding for Middle East EdTech development, soaring from approximately USD 1.26 million before the pandemic to an impressive USD 20 million in 2019. This crisis has played a pivotal role in fostering the growth of EdTech startups in the region. Notable names include Noon Academy, Zedny, Ashtar, Abwab, Almentor.Net, and PraxiLabs. These startups have been instrumental in providing impactful online classes during the COVID-19 crisis, contributing to the overall expansion of the EdTech and Smart Classroom market in the Middle East and Africa.

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Middle East and Africa EdTech and Smart Classroom Market

Segmental Information

Middle East and Africa EdTech and Smart Classroom Market – By End User

Based on end user, the Middle East and Africa EdTech and Smart Classroom Market is bifurcated into K-12 and Higher Education segments. The K-12 segment holds a higher share in the Middle East and Africa EdTech and Smart Classroom Market by end user. It can be attributed to surge in student enrollment, necessitating innovative educational approaches to address diverse learning requirements. Embracing the digital transformation, the region actively incorporates technology in K-12 classrooms, incorporating e-learning platforms, interactive tools, and digital content. This shift reflects a growing adoption of educational technology (EdTech) solutions, presenting avenues for personalized learning, adaptive assessments, and remote learning. The integration of these digital tools aligns with the dynamic changes in the educational landscape, meeting the evolving needs of students across the Middle East and Africa region.

Middle East and Africa EdTech and Smart Classroom Market – By Country

The in-depth research report on the Middle East and Africa EdTech and Smart Classroom Market covers the market in the region’s major countries including Saudi Arabia, UAE, Qatar, Kuwait, Egypt, South Africa, Nigeria, Algeria, and Rest of Middle East and Africa. Egypt holds the highest market share and is expected to maintain its dominance during the forecast period. The country emerged as the leading market contributor. With a substantial population, particularly a significant youth demographic, Egypt presents a lucrative market for EdTech firms, addressing educational needs across various levels, from K-12 to higher education. Egypt has actively embraced digital transformation in education, showcasing notable advancements in EdTech solution adoption. Attributed to governmental backing, a tech-savvy youth population, expanding digital connectivity, and a thriving startup ecosystem, Egypt holds its position as the Middle East's foremost EdTech market. The continued emphasis on digital transformation in education positions Egypt for ongoing growth and innovation in the EdTech sector.

Competitive Landscape

The Middle East and Africa EdTech and Smart Classroom Market is fragmented, with numerous players serving the market. The key players dominating the Middle East and Africa EdTech and Smart Classroom Market include Classera, Blackboard Inc., D2L Corporation, Noon Academy, Zedny, Almentor.Net, PraxiLabs, Apple Inc, and Smart Technologies. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

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The report's in-depth analysis provides information about growth potential, upcoming trends, and the Middle East and Africa EdTech and Smart Classroom Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Middle East and Africa EdTech and Smart Classroom Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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