Middle East and Africa Ready to Eat (RTE) Food Market Booming to Surpass USD 37.8 Billion by 2031

Published | 19 July 2025

Middle East and Africa Ready to Eat (RTE) Food Market is flourishing primarily due to rapid urbanization, the proliferation of busy consumer lifestyles, a surging demand for healthier and more convenient food options, and the expanding availability of diverse RTE brands across the region.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Middle East and Africa Ready to Eat (RTE) Food Market size by value at USD 21.81 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Middle East and Africa Ready to Eat (RTE) Food Market size to expand at a significant CAGR of 8.19%, reaching a value of USD 37.83 billion by 2031. The growth of Ready to Eat (RTE) Food Market across Middle East and Africa is propelled by rising urbanization, increasing disposable incomes, and a noticeable shift toward convenience-oriented lifestyles. Young consumers are increasingly prioritizing time-saving food options, leading to a surge in demand for nutritious, Ready to Eat meals across the region. This growth is further propelled by expanding retail formats, innovative product launches tailored to regional tastes, and a growing presence of private-label offerings. The market is also witnessing rising popularity of frozen RTE products and strong investments by startups like FatBroccoli, which successfully introduced healthy frozen meals in high-footfall locations across the UAE and plans further expansion across the GCC. Additionally, post-pandemic hybrid work models and evolving consumption habits continue to fuel in-home consumption of RTE products.

Frozen Packaging Dominates Middle East and Africa RTE Food Market

The frozen packaging segment currently leads Middle East and Africa Ready to Eat (RTE) Food Market by packaging type, largely due to its ability to preserve food quality and extend shelf life, catering to the region's increasing demand for convenience. Factors like rapid urbanization, changing consumer lifestyles, and a preference for quick meal options are driving strong growth for frozen RTE products, especially in urban centers, such as the UAE and Saudi Arabia. This trend is evident at industry events like Gulfood 2025, showcasing innovative frozen offerings. Enhanced cold chain infrastructure, advancements in packaging technologies, and the rising popularity of flexible and rigid frozen packaging formats further support this segment. Despite some concerns about sodium content, robust demand from foodservice outlets, retail stores, and health-conscious consumers ensures its continued dominance, with ongoing investments from both local and international players.

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Impact of Escalating Geopolitical Tensions on Middle East and Africa Ready to Eat (RTE) Food Market

Intensifying geopolitical tensions, particularly in the Middle East, could have a multifaceted impact on Middle East and Africa Ready to Eat (RTE) Food Market, primarily by disrupting supply chains and increasing both transportation and import costs. Such instability can lead to restrictions on food exports, port delays, and limited access to critical raw materials and packaging, consequently inflating production costs and curbing product availability, especially for imported or premium RTE items. Furthermore, uncertain economic conditions may reduce consumer spending, thus impacting demand for non-essential or higher-priced Ready to Eat food products across the region.

Competitive Landscape

Middle East and Africa Ready to Eat (RTE) Food Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include Mondelēz International, General Mills, Grupo Bimbo, ConAgra Brands, McCain Foods, Nestlé, Kraft Heinz, Hormel, JBS, Kellogg, MTR Foods, Saahtain Group, Rhodes Food Group, Siwar Foods, Britannia Industries, Agthia Group PJSC, Al Islami Foods, Al Kabeer Group, Americana Group, Juhayna Food Industries, Sunbulah Group, and Cargill. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Middle East and Africa Ready to Eat (RTE) Food Market.

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The report's in-depth analysis provides information about growth potential, upcoming trends, and Middle East and Africa Ready to Eat (RTE) Food Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Middle East and Africa Ready to Eat (RTE) Food Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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