South Africa Water Purifier Market Size Expands at Significant CAGR of 8.4% to Reach USD 680 Million By 2029

Published | 09 August 2023

South Africa water purifier market is flourishing due to increasing water pollution and scarcity, rising awareness about waterborne diseases, improved standards of living, the need for safe drinking water, and urbanization are contributing to the growing demand for water purifiers in the country.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated South Africa water purifier market size at USD 420 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects South Africa water purifier market size to grow at a significant CAGR of 8.4% reaching a value of USD 680 million by 2029. Growing public awareness of the value of clean, safe drinking water and the resulting rise in demand for water purifiers are major factors driving the growth of the South Africa water purifier market. Reverse osmosis, UV filters, and activated carbon filters are a few examples of technologically advanced purification systems that have gained popularity recently. Water purifiers that reduce water waste and are environmentally friendly are becoming more popular. New firms have also entered the industry, intensified competition and encouraging innovation. Overall, health consciousness, technological improvements, and environmental concerns are driving an increase in demand for water purifiers in South Africa.

South Africa Water Purifier Market – Overview

A water purifier is a tool used to clean water of impurities and contaminants so that it is safe to drink or use for other purposes. It uses a variety of filtration techniques to get rid of dangerous elements like bacteria, viruses, chemicals, silt, and heavy metals, including activated carbon filters, reverse osmosis, ultraviolet sterilization, and ion exchange. Water purifiers make sure that bad tastes, odors, and colors are eliminated, improving the water's overall quality and flavor. They can be found in a variety of configurations, such as countertops, under-sink, faucet-mounted, and portable units, to meet a range of demands and offer a dependable source of clean, hygienic water for indoor and outdoor activities.

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Impact of COVID-19 on South Africa Water Purifier Market

The COVID-19 pandemic significantly impacted South Africa water purifier market. With increased emphasis on personal hygiene and health, there has been a surge in demand for water purifiers as people have become more conscious about the quality of their drinking water. However, the market faced challenges due to disruptions in the supply chain and manufacturing processes caused by lockdowns and restrictions. Also, the economic downturn resulted in decreased purchasing power for many consumers, leading to a decline in sales. Despite these obstacles, the market has shown resilience and adaptability, with companies focusing on online sales channels and innovative marketing strategies to navigate the pandemic's impact.

South Africa Water Purifier Market – By Portability

By portability, South Africa water purifier market is divided into Portable and Non-portable segments. The non-portable segment refers to water purifiers that are designed for fixed installations, such as homes, offices, and commercial establishments. These purifiers are typically larger and offer higher purification capacities to meet the demands of a larger user base. They are often connected directly to the main water supply and provide a continuous supply of purified water. On the other hand, the portable segment includes smaller, compact water purifiers that are convenient for travel, outdoor activities, and temporary use. While both segments cater to different consumer needs, the non-portable segment dominates the South Africa market due to its wider application and higher volume of installations.

Competitive Landscape

South Africa water purifier market is fiercely competitive. Major companies in the market include H2O International, Aquazania, Pure Water Technology, Brita, Eureka Forbes, Unilever (Pureit), PurePro, Amway, LG Electronics, and Pentair. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in South Africa water purifier market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of South Africa Water Purifier Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in South Africa Water Purifier Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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