UAE Beer and Cider Market

UAE Beer and Cider Market Size Expands at Steady CAGR of 4.66% to Touch USD 143 Million by 2030

Published | 03 April 2024

UAE Beer and Cider Market is expanding rapidly due to changing social attitudes toward alcohol, tourism, the expatriate population, increasing disposable incomes, and the evolving regulatory environment.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the UAE Beer and Cider Market size by value at USD 121.99 million in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the UAE Beer and Cider Market size to expand at a CAGR of 4.66% reaching a value of USD 142.98 million by 2030. Prominent drivers of the UAE Beer and Cider are the growing expatriate population contributing to increased cultural diversity and demand for diverse beverage options. Additionally, the relaxation of regulations and licensing laws has encouraged the growth of the alcohol industry. Tourist influx, particularly in cities like Dubai and Abu Dhabi, drives demand in the hospitality sector. Moreover, the rising trend of socializing in bars, clubs, and restaurants fuels consumption. Furthermore, innovative marketing strategies by leading breweries and cider producers, coupled with the introduction of new flavors and products, stimulate market growth. Notably, international brewing giants like Heineken and Carlsberg have made significant investments in the region, further shaping market dynamics.

By volume, BlueWeave estimated the UAE Beer and Cider Market size at 156.28 million liters in 2023. By 2030, BlueWeave expects the UAE Beer and Cider Market size to reach a volume of 193.71 million liters. This expansion can be attributed to several driving factors. Firstly, the country's thriving tourism industry fuels demand, with a significant influx of tourists seeking diverse beverage options. Secondly, changing consumer preferences and a growing expatriate population contribute to the increasing consumption of beer and cider. Additionally, the relaxation of regulations and cultural attitudes towards alcohol consumption further stimulate market growth. Recent events, such as the Expo 2020 Dubai, have provided platforms for breweries to showcase their products, fostering market visibility and consumer engagement. Despite local production efforts, the UAE continues to rely on imports to meet the escalating demand, presenting opportunities for international breweries to penetrate the market further.

Opportunity – Collaborations with restaurants and bars

In the UAE, collaborating with restaurants and bars emerges as a pivotal growth driver for the Beer and Cider market. Establishing partnerships with these establishments offers increased visibility and accessibility to consumers, tapping into the thriving hospitality sector of the region. Such collaborations enhance brand recognition and also facilitate targeted marketing efforts, fostering consumer engagement and loyalty. With the UAE's burgeoning food and beverages scene, leveraging partnerships with restaurants and bars presents a strategic avenue for beer and cider brands to expand their market presence and capitalize on evolving consumer preferences.

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Impact of Escalating Geopolitical Tensions on UAE Beer and Cider Market   

Escalating geopolitical tensions can significantly impact the UAE Beer And Cider Market due to potential disruptions in trade routes, increased import costs, and shifts in consumer behavior. For instance, heightened tensions in the Middle East can lead to stricter regulations or taxes on alcohol imports, affecting market accessibility. Events like trade embargoes or sanctions targeting key trading partners could limit product availability and increase prices. Moreover, escalating tensions may influence consumer sentiment, leading to changes in purchasing habits or a shift towards non-alcoholic alternatives. Given the UAE's reliance on imports for alcohol products, any geopolitical instability in exporting countries could directly affect the supply chain and availability of beer and cider in the market, potentially leading to decreased sales and profitability for industry players.

UAE Beer and Cider Market  

Segmental Coverage

UAE Beer and Cider Market – By Product Type

Based on product type, UAE Beer and Cider Market is divided into Beer (Lager, Ale, Stout, Pilsner, Wheat Beer, Specialty Beer (including IPA and Porter); Cider (Apple Cider, Pear Cider, and Flavored Cider) segments. The UAE Beer and Cider Market encompasses various segments, with beer leading the market. Within the beer category, the Lager sub-segment holds the largest segment share, followed by Ale, Stout, Pilsner, Wheat Beer, and Specialty Beer such as IPA and Porter. Lager, known for its crisp and refreshing taste, dominates due to its popularity among consumers. Meanwhile, in the cider segment, the Apple Cider sub-segment emerges as the primary choice, followed by Pear Cider and Flavored Ciders. This comprehensive array of choices reflects the diverse preferences of consumers in the UAE, contributing to the dynamic nature of the country's beer and cider market.

UAE Beer and Cider Market – By Packaging

Based on packaging, UAE Beer and Cider Market is divided into Bottles, Cans, Kegs, and Draft segments. The bottles segment accounts for the largest share, reflecting the convenience and popularity of the packaging format. Bottles offer portability and preservation advantages, making them a preferred choice for consumers across various demographics. The dominance is further underscored by the cultural and regulatory landscape of the UAE, where bottled beverages are widely accepted and accessible. With the market segmented into bottles, cans, kegs, and draft options, bottles emerge as the dominant player, driving significant revenue and consumption in the UAE's thriving Beer and Cider Market.

Competitive Landscape

UAE Beer and Cider Market is fiercely competitive. Major companies in the market include Heineken, Carlsberg Group, Anheuser-Busch InBev, Asahi Group, Diageo, Efes Beverage Group, Brooklyn Brewery, and BrewDog. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the UAE Beer and Cider Market.

Don’t miss the business opportunity UAE Beer and Cider Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of UAE Beer and Cider Market. It also highlights the factors driving forecasts of total Market size. The report promises to provide recent technology trends in UAE Beer and Cider Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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