United States Baby Diapers Market Growing Moderately: Forecast to Grow at a CAGR of 2.9% by 2027

Published | 18 November 2021

United States baby diapers market is growing at a high CAGR because of the high awareness among consumers towards baby’s hygiene. Furthermore, ongoing advancements in absorption capabilities, and special user-friendly features of diapers have led to the market’s growth….

A recent study, conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the United States baby diapers market was worth USD 6.7 billion in 2020. According to the study, the market is estimated to grow at a CAGR of 2.9%, earning revenue of around USD 8.2 billion by the end of 2027. The United States baby diapers market is proliferating at a high rate. Due to an increased awareness regarding environmental issues caused by diapers, more and more customers are becoming cautious about the type of diapers they are buying for their babies. Moreover, people now have an option for buying eco-friendly diapers which decompose more easily and cause less harm to the environment.Additionally, there have been an increase in private labels operating in the U.S. that sell products at a much lower price to meet demand from parents as they place more emphasis on the health and care of babies.

Growing Demand For Biodegradable Diapers Driving The United States Baby Diapers Market

Consumer awareness regarding sustainability and using environment-friendly products is highly prominent in developed regions like the United States. Therefore, diaper manufacturers are launching biodegradable products to target this demographic. Biodegradable diapers are made of natural raw materials, such as cotton, bamboo, starch, etc, and therefore, are free from harmful chemicals that make them suitable for babies with highly sensitive skin. Many biodegradable diaper brands, like Dyper, offer commercial composting as a service, which is favoring their growth in the market.

Availability of a Wide Range of Products is Contributing to the United States Baby Diapers Market Growth

A wide range of baby diapers makes for a thriving market. Diapers are categorized based on the age of the child, night- or day-use, material, cloth diapers, disposable diapers, biodegradable diapers. There are also different types of diapers available for baby boys and baby girls. Therefore, the market players consistently focus on launching a wide variety of products to cater to the various needs of consumers. For instance, Pampers Pure Disposable Diapers provide overnight protection for up to 12 hours and is chlorine-free, Wegreeco Washable Reusable Diapers are very easy to clean.

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The Convenience Stores Segment Drives the United States Baby Diapers Market

Based on distribution channels, the United States baby diapers market is segmented into supermarkets/hypermarkets, convenience stores, retail stores, specialty stores, and online channels. The convenience store segment accounts for the largest market share because of the easy accessibility of these stores in every locality. The range of products offered by convenience stores is wide, and they often operate at night, which is convenient for those late-night diaper shortages. However, the online segment is projected to witness the highest growth rate during the forecast period because of the increasing popularity of online stores, such as Amazon, Walmart, 7-Eleven, etc., and same-day delivery options.

Impact of COVID-19 on United States Baby Diapers Market

The unprecedented outbreak of the COVID-19 pandemic negatively impacted the United States baby diapers market. The manufacturing activities were halted due to lockdown and strict social distancing measures were imposed by the country to curb the virus spread. A disruption in the supply chain caused a shortage of diapers, causing people to panic buy such essential items. This caused a huge demand and supply gap, with people hoarding diapers, affecting the baby diapers market. However, the increasing popularity of online sales channels for baby diapers is anticipated to emerge as a driving factor for the market in the post-COVID-19 period.

Competitive Landscape

The leading players in the United States baby diapers market are Procter & Gamble Co., Kimberly-Clark, Essity Aktiebolag, Domtar Corporation, Ontex Corporation​, Cotton Babies Inc., Wegreeco, Beau and Belle Littles, GoodNites, Dyper, and other prominent players.

The market is dominated by global players such as P&G, Kimberly-Clark, etc., who own prominent baby diaper brands like Pampers, and Huggies. The companies significantly invest in research and development activities to improve the absorption properties of their products. Moreover, they also rely heavily on promoting of their products and the goodwill of their company. Furthermore, the adoption of competitive strategies like partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Don’t miss the business opportunity of the United States baby diapers market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the United States baby diapers market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the United States baby diapers market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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