United States Color Cosmetics Market Size Set to Grow at a Steady CAGR of 6.5% during 2023–2029

Published | 05 January 2023

United States color cosmetics market is gaining traction because of rising consumer spending power, particularly among women, and a growing trend toward using cosmetics for personal grooming and self-expression.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects the United States color cosmetics market size to grow at a steady CAGR of 6.5% during the forecast period between 2023 and 2029. The market is expanding quickly because of rising consumer spending power, particularly among women, and a growing trend toward using cosmetics for personal grooming and self-expression. In addition, growing consumer demand for vegan and cruelty-free color cosmetic products is predicted to provide the market with considerable potential prospects throughout the course of the research period. The industry is also expanding because of the rising use of online sales by cosmetic companies to appeal to younger consumers and increase sales.

United States Color Cosmetics Market – Overview

A vast category of cosmetics known as "color cosmetics" includes a variety of products made for the eyes, lips, skin, cheeks, and other body parts. Some of the most used color cosmetics are lipsticks, nail paints, lip and cheek tints, bronzers, foundations, and eye shadows. These are not limited to facial make–up but also encompass hair and other body parts as well. Color cosmetics are widely used and gaining popularity in the special–effects industry where it is not only used to hide marks or enhance features but also used for prosthetics makeup.

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United States Color Cosmetics Market – By Color Addictive

Based on the color addictive, the United States color cosmetics market is segregated into organic, synthetic dyes, lakes, botanicals, inorganic, and mineral compounds. The inorganic color addictive accounts for the highest market share. The manufacturers of pigments, which are used in these color cosmetics, often use various inorganic compounds such as iron oxides, titanium dioxide, mica covered in titanium dioxide and bismuth oxychloride, due to its better stability and limited chemical reactions. However, the organic color addictive segment is anticipated to register high growth in the forecast period due to the market shift to natural ingredients.

Impact of COVID -19 on the United States Color Cosmetics Market

The unprecedented COVID–19 pandemic outbreak negatively impacted the growth of the United States color cosmetics market. Due to the remote working culture and little social interaction, the demand for color cosmetics significantly decreased after the lockdown. Additionally, people switched from cosmetics to skincare items that may enhance their complexion from the inside out, which had a detrimental impact on the cosmetics market. However, since customers spend more time on their smartphones and can readily access a broad selection of items through websites and brands, it is projected that the rising breadth of online sales would offer higher growth prospects to the United States color cosmetics market.

Competitive Landscape

Major players operating in the United States color cosmetics market include Huda Beauty, Estee Lauder Inc., Coty Inc., Amway, Revlon, Inc, Anastasia, Beautycounter, Blinc, Danessa-Myricks beauty, Freck Beauty, Grande cosmetics, Hourglass, ILIA beauty, JLO beauty, Josei Maran, Jouer cosmetics, Makeup by Mario, Melt Cosmetics, Milk Makeup, and other prominent players. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and the United States Color Cosmetics Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the United States Color Cosmetics Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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