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Asia Pacific Air Fryer Market
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Asia Pacific Air Fryer Market

Home Consumer Goods And Retail Asia Pacific Air Fryer Market

Asia Pacific Air Fryer Market, By Product (Manual/ Analog, Digital/Electric); By End User (Residential, Commercial); By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels); By Country (China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Malaysia, Singapore, Vietnam, Rest of APAC), Trend Analysis, Competitive Landscape & Forecast, 2019–2031

  • Published Date: October 2025
  • Report ID: BWC25502
  • Available Format: PDF
  • Page: 260

Report Overview

Ari fryer’s favorable features including convenience, time saving, and versatility, growing health awareness, and increasing digital marketing programs are expected to drive the Asia Pacific Air Fryer Market during the forecast period between 2024 and 2031.

Asia Pacific Air Fryer Market – Industry Trends & Forecast Report, 2031

Asia Pacific Air Fryer Market size by value was estimated at USD 2.33 billion in 2024. During the forecast period between 2025 and 2031, Asia Pacific Air Fryer Market size is projected to grow at a CAGR of 7.7% reaching a value of USD 3.92 billion by 2031. Prominent drivers of Asia Pacific Air Fryer Market include the rising disposable income, an increasing focus on health consciousness and awareness regarding a nutritious diet, growing demand for air fryers in cafes, shops, fast-food restaurants, and hotels, as well as the introduction of innovative products featuring enhanced designs. Although the concept of air fryers is relatively recent in Asia Pacific, it has swiftly gained traction among Asia Pacific households. Notably, international companies such as Philips and Tefal played a pivotal role in popularizing the idea of air fryers. Positioned as a healthier and more convenient alternative to traditional deep frying, which is a prevalent cooking method in Asia Pacific, air fryers gained traction as consumers became increasingly aware of their benefits.

Asia Pacific Air Fryer Market

Source: BlueWeave Consulting

Presently, the market offers a diverse range of air fryers, catering to varying price points and models that align with the distinct needs and preferences of Asia Pacific consumers. In the present decade, environmentally conscious consumers prioritize appliances that offer convenience while minimizing energy use and carbon emissions. Air fryers, with their smaller size, consume less energy compared to traditional ovens and stovetops. Their efficient application of heat to food results in lower overall energy consumption. Additionally, the use of powerful convection fans and swift hot air circulation enables air fryers to cook food faster, leading to gas and energy savings. Equipped with adjustable timers and temperature settings, air fryers provide precise control, reducing energy waste and the risk of overcooking. These attributes, coupled with economical energy expenses and minimal environmental impact, propel the development of the air fryer market.

Air Fryer Market – Overview

An air fryer is a culinary appliance that employs hot air circulation and a minimal quantity of oil to cook food, yielding a crisp and uniformly cooked outcome akin to deep frying. It is acknowledged as a healthier substitute for traditional frying techniques, as it diminishes the quantity of oil employed while preserving the desired texture and flavor of fried items.

Asia Pacific Air Fryer Market

Growth Drivers

Growing Awareness about Health and Wellness

The burgeoning growth of Asia Pacific Air Fryer Market is significantly propelled by the rising awareness among consumers about health concerns and the benefits associated with low-oil or oil-free cooking methods. In response to an increased focus on health and wellness, people are actively seeking ways to mitigate the consumption of harmful fats linked to obesity, heart disease, and other health issues. In addressing these health challenges, air fryers leverage hot air circulation and convection technology to craft delectable and crispy food with minimal or no oil. This innovative approach enables individuals to savor their favorite fried dishes while adhering to their health and dietary objectives.

Challenges

High Initial Cost

The growth of Asia Pacific Air Fryer Market faces a restraint in the form of a high initial cost. The considerable upfront expense associated with acquiring air fryers can deter potential consumers from making immediate purchases. This financial barrier may impact market penetration, particularly among price-sensitive consumers who may opt for more traditional and affordable cooking appliances. Overcoming this obstacle would require strategic pricing models, promotions, or financing options to make air fryers more accessible, expanding the adoption of air fryers across the Asia Pacific region.

Impact of Escalating Geopolitical Tensions on Asia Pacific Air Fryer Market

Intensifying geopolitical, trade, and tariff tensions could affect the growth of Asia Pacific Air Fryer Market. Fluctuations in international relations may influence trade dynamics, affecting the import and export of essential components for air fryer manufacturing. Changes in diplomatic relations could lead to trade restrictions, impacting the supply chain and potentially causing disruptions in the market. Currency fluctuations and economic uncertainties arising from geopolitical tensions may affect consumer purchasing power, influencing buying decisions for non-essential items like air fryers. Additionally, political instability can create an unpredictable business environment, affecting investor confidence and overall market growth. Continuous monitoring and adaptation to geopolitical developments become crucial for stakeholders in Asia Pacific Air Fryer Market to navigate potential challenges and seize opportunities.

Asia Pacific Air Fryer Market

Segmental Coverage

Asia Pacific Air Fryer Market – By Product

Asia Pacific Air Fryer Market by product is bifurcated into Manual/Analog and Digital/Electric segments. The digital/electric segment holds a larger share of Asia Pacific Air Fryer Market by product. Digital or electric air fryers offer advanced features, precise temperature control, and programmable settings, providing users with greater convenience and versatility in cooking. The ease of use and automation appeal to modern consumers seeking efficient kitchen appliances. Additionally, the growing adoption of smart home technologies contributes to the popularity of digital air fryers. These appliances align with the contemporary lifestyle, catering to consumers who prioritize technology-driven and time-saving cooking solutions. As a result, the digital/electric segment has gained prominence, reflected the evolving preferences and demand of the consumer base across Asia Pacific Air Fryer Market.

Asia Pacific Air Fryer Market – By Product

Source: BlueWeave Consulting

Asia Pacific Air Fryer Market – By End User

Based on end-user, the Asia Pacific Air Fryer Market is segmented into Residential and Commercial segments. The residential segment dominates the Asia Pacific Air Fryer Market by end-user. It is mainly attributed to the increasing popularity of air fryers equipped with advanced technologies that eliminate odors, ensuring a clean and fresh home environment without lingering smells. Moreover, the market is experiencing growth driven by changing lifestyles and growing disposable income, leading to a higher adoption of air fryers.

Asia Pacific Air Fryer Market – By End User

Source: BlueWeave Consulting

Asia Pacific Air Fryer Market – By Distribution Channel

Based on the distribution channel, Asia Pacific Air Fryer Market is divided into Hypermarket/Supermarket, Specialty Stores, and Online Channels segments. The online channels segment holds the largest share of Asia Pacific Air Fryer Market by distribution channel, due to its convenience, accessibility, and a surge in online shopping trends. Consumers prefer the ease of browsing and purchasing air fryers from various online platforms, which offer a wide range of choices and often provide attractive discounts. Additionally, the growing penetration of e-commerce and digital payment methods further propels the popularity of online channels. The ease of doorstep delivery and the ability to compare prices contribute to the significant market share held by online distribution channels in the Asia Pacific Air Fryer Market.

Asia Pacific Air Fryer Market – By Country

Geographically, Asia Pacific Air Fryer Market is divided into China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Malaysia, Singapore, Vietnam, and Rest of APAC. China holds the major market share in Asia Pacific Air Fryer Market. India, however, is expected to grow at the fastest CAGR during the period in analysis.

Asia Pacific Air Fryer Market – By Country

Source: BlueWeave Consulting

Competitive Landscape

Major players operating in Asia Pacific Air Fryer Market include Koninklijke Philips N.V., Inalsa, Bajaj Electricals Limited, Panasonic, LG, Havells Asia Pacific Limited, Decure, and Surya Electronics. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

  • In June 2024 - Xiaomi introduced the 1500W Xiaomi Air Fryer 6L, featuring smart controls and oil-free cooking, aimed at budget-conscious consumers in South Asia.

  • In June 2024 - TTK Prestige, an India-based home appliance company, released the 4.5L Nutrifry with 360-degree airflow, targeting the residential segment in India and Southeast Asia for healthier frying options.

Scope of the Report

Attributes

Details

Years Considered

Historical Data – 2019–2031

Base Year – 2024

Estimated Year – 2025

Forecast Period – 2025–2031

Facts Covered

Revenue in USD Million 

Market Coverage

China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Malaysia, Singapore, Vietnam, Rest of APAC

Product/ Service Segmentation

Product, End User, Distribution Channel, Country

Key Players

Koninklijke Philips N.V., Inalsa, Bajaj Electricals Limited, Panasonic, LG, Havells Asia Pacific Limited, Decure, Surya Electronics

By Product

  • Manual/ Analog

  • Digital/Electric

By End User

  • Residential

  • Commercial

By Distribution Channel

  • Hypermarkets/Supermarkets

  • Specialty Stores

  • Online Channels

By Country

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

  • Indonesia

  • Malaysia

  • Singapore

  • Vietnam

  • Rest of APAC

 

 

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3. Asia Pacific Air Fryer Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Rising health consciousness
        2. Convenience and timesaving
        3. Versatility
        4. Increasing Marketing and social media
      2. Restraints
        1. High initial cost
        2. Limited capacity
      3. Opportunities
        1. Advancement in technology
        2. Growing disposable income
      4. Challenges
        1. Safety concerns
        2. Competition from other appliances
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. Asia Pacific Air Fryer Market: Marketing Strategies
  5. Asia Pacific Air Fryer Market Overview
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
        1. Manual/ Analog
        2. Digital/Electric
      2. By End User
        1. Residential
        2. Commercial
      3. By Distribution Channel
        1. Hypermarket/Supermarket
        2. Specialty Stores
        3. Online Channels
      4. By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Australia & New Zealand
        6. Indonesia
        7. Malaysia
        8. Singapore
        9. Vietnam
        10. Rest of APAC
  6. China Pacific Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  7. India Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  8. Japan Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  9. South Korea Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  10. Australia & New Zealand Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  11. Indonesia Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  12. Malaysia Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  13. Singapore Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  14. Vietnam Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  15. Rest of Asia Pacific Air Fryer Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product
      2. By End User
      3. By Distribution Channel
  16. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Asia Pacific Air Fryer Company Market Share Analysis, 2024
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
  17. Impact of Escalating Geopolitical Tensions on Asia Pacific Air Fryer Market
  18. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Koninklijke Philips N.V.
    2. Inalsa
    3. Bajaj Electricals Limited
    4. Panasonic
    5. Samsung
    6. LG
    7. Havells India Limited
    8. Decure
    9. Surya Electronics
    10. Other Prominent Players
  19. Key Strategic Recommendations
  20. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3.  Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

 

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

 

Figure 1        Asia Pacific Air Fryer Segmentation      

Figure 2        Asia Pacific Air Fryer Market Value Chain Analysis    

Figure 3        Company Market Share Analysis, 2024

Figure 4        Asia Pacific Air Fryer Market Size, By Value (USD Million), 2019–2031  

Figure 5        Asia Pacific Air Fryer Market Share, By Product, By Value, 2019–2031  

Figure 6        Asia Pacific Air Fryer Market Share, By End User, By Value, 2019–2031  

Figure 7        Asia Pacific Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031       

Figure 8        China Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 9        China Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 10      China Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 11      China Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 12      India Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 13      India Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 14      India Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 15      India Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 16      Japan Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 17      Japan Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 18      Japan Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 19      Japan Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 20      South Korea Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 21      South Korea Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 22      South Korea Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 23      South Korea Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 24      Australia & New Zealand Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 25      Australia & New Zealand Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 26      Australia & New Zealand Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 27      Australia & New Zealand Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 28      Indonesia Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 29      Indonesia Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 30      Indonesia Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 31      Indonesia Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 32      Malaysia Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 33      Malaysia Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 34      Malaysia Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 35      Malaysia Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 36      Singapore Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 37      Singapore Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 38      Singapore Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 39      Singapore Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 40      Vietnam Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 41      Vietnam Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 42      Vietnam Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 43      Vietnam Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031

Figure 44      Rest of APAC Air Fryer Market Size, By Value (USD Million), 2019–2031

Figure 45      Rest of APAC Air Fryer Market Share, By Product, By Value, 2019–2031

Figure 46      Rest of APAC Air Fryer Market Share, By End User, By Value, 2019–2031

Figure 47      Rest of APAC Air Fryer Market Share, By Distribution Channel, By Value, 2019–2031  

 

List of Tables

Table 1         Asia Pacific Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 2         Asia Pacific Air Fryer Market Size, By Product, By Value, 2019–2031

Table 3         Asia Pacific Air Fryer Market Size, By End User, By Value, 2019–2031  

Table 4         Asia Pacific Air Fryer Market Size, By Distribution Channel, By Value, 2019–2031  

Table 5         China Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 6         China Air Fryer Market Size, By Product, By Value, 2019–2031

Table 7         China Air Fryer Market Size, By End User, By Value, 2019–2031

Table 8         China Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 9         India Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 10       India Air Fryer Market Size, By Product, By Value, 2019–2031

Table 11       India Air Fryer Market Size, By End User, By Value, 2019–2031

Table 12       India Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 13       Japan Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 14       Japan Air Fryer Market Size, By Product, By Value, 2019–2031

Table 15       Japan Air Fryer Market Size, By End User, By Value, 2019–2031

Table 16       Japan Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 17       South Korea Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 18       South Korea Air Fryer Market Size, By Product, By Value, 2019–2031

Table 19       South Korea Air Fryer Market Size, By End User, By Value, 2019–2031

Table 20       South Korea Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 21       Australia & New Zealand Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 22       Australia & New Zealand Air Fryer Market Size, By Product, By Value, 2019–2031

Table 29       Australia & New Zealand Air Fryer Market Size, By End User, By Value, 2019–2031

Table 30       Australia & New Zealand Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 31       Indonesia Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 32       Indonesia Air Fryer Market Size, By Product, By Value, 2019–2031

Table 33       Indonesia Air Fryer Market Size, By End User, By Value, 2019–2031

Table 34       Indonesia Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 35       Malaysia Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 36       Malaysia Air Fryer Market Size, By Product, By Value, 2019–2031

Table 37       Malaysia Air Fryer Market Size, By End User, By Value, 2019–2031

Table 38       Malaysia Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 39       Singapore Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 40       Singapore Air Fryer Market Size, By Product, By Value, 2019–2031

Table 41       Singapore Air Fryer Market Size, By End User, By Value, 2019–2031

Table 42       Singapore Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 43       Vietnam Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 44       Vietnam Air Fryer Market Size, By Product, By Value, 2019–2031

Table 45       Vietnam Air Fryer Market Size, By End User, By Value, 2019–2031

Table 46       Vietnam Air Fryer Market Size, By End Use, By Value, 2019–2031

Table 47       Rest of APAC Air Fryer Market Size, By Value (USD Million), 2019–2031

Table 48       Rest of APAC Air Fryer Market Size, By Product, By Value, 2019–2031

Table 49       Rest of APAC Air Fryer Market Size, By End User, By Value, 2019–2031

Table 50       Rest of APAC Air Fryer Market Size, By End Use, By Value, 2019–2031  

Table 51       Koninklijke Philips N.V. Company Overview

Table 52       Koninklijke Philips N.V. Financial Overview

Table 53       Inalsa Company Overview

Table 54       Inalsa Financial Overview

Table 55       Bajaj Electricals Limited Company Overview

Table 56       Bajaj Electricals Limited Financial Overview

Table 57       Panasonic Company Overview

Table 58       Panasonic Financial Overview

Table 59       Samsung Company Overview

Table 60       Samsung Financial Overview

Table 61       LG Company Overview

Table 62       LG Financial Overview

Table 63       Havells India Limited Company Overview

Table 64       Havells India Limited Financial Overview

Table 65       Decure Company Overview

Table 66       Decure Financial Overview

Table 67       Surya Electronics Company Overview

Table 68       Surya Electronics Financial Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: Asia Pacific Air Fryer Market size by value was estimated at USD 2.33 billion in 2024.
Ans: Asia Pacific Air Fryer Market by value is expected to grow at a CAGR of 7.7% during the forecast period between 2025 and 2031.
Ans: Asia Pacific Air Fryer Market size is forecast to reach a value of USD 3.92 billion by 2031.
Ans: The growth of Asia Pacific Air Fryer Market is primarily driven by the rising health consciousness, convenience and time saving, versatility, and increasing marketing and social media.
Ans: Key players in Asia Pacific Air Fryer Market include Koninklijke Philips N.V., Inalsa, Bajaj Electricals Limited, Panasonic, Samsung, LG, Havells Asia Pacific Limited, Decure, and Surya Electronics.
Ans: The digital/electric segment accounts for a larger share in the Asia Pacific Air Fryer Market by product.
Ans: China holds the major market share in Asia Pacific Air Fryer Market.