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Asia Pacific Ready To Eat Food Market
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Asia Pacific Ready To Eat Food Market

Home Food And Beverages Asia Pacific Ready To Eat Food Market

Asia Pacific Ready to Eat (RTE) Food Market, By Product Type (Breakfast Cereals, Ready Meals, Instant Soups & Noodles, Snacks, Baked Goods & Confectioneries, Others); By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, Others); By Country (China, Japan, India, Australia, South Korea, Rest of Asia Pacific), Trend Analysis, Competitive Landscape & Forecast, 2019–2031

  • Published Date: August 2025
  • Report ID: BWC25441
  • Available Format: PDF
  • Page: 276

Report Overview

Growing health awareness among consumers driven by rising urbanization, increasing disposable income, and busy lifestyles, a surging demand for convenience, product innovations, thriving online retail, and exposure to global cuisine are expected to boost the growth of Asia Pacific Ready to Eat (RTE) Food Market during the forecast period between 2025 and 2031.

Asia Pacific Ready to Eat (RTE) Food Market – Industry Trends & Forecast Report, 2031

Asia Pacific Ready to Eat (RTE) Food Market size was estimated at USD 183.67 billion in 2024. During the forecast period from 2025 to 2031, Asia Pacific Ready to Eat (RTE) Food Market size is projected to grow at a CAGR of 5.14%, reaching a value of USD 260.83 billion by 2031. The growth of Asia Pacific RTE Food Market is propelled by rapid urbanization, rising disposable incomes, and increasingly busy lifestyles that demand convenient meal solutions. Consumers are drawn to diverse flavors, global cuisines, and time-saving options. Product innovation, clean-label ingredients, and health-conscious formulations further boost appeal. The expansion of online retail platforms and improved cold chain logistics enhances accessibility. Additionally, government incentives and infrastructure upgrades across the processing and packaging sectors support sustained growth in this dynamic and evolving market.

Asia Pacific Ready to Eat (RTE) Food Market

Ready to Eat (RTE) Food – Overview

Ready to Eat (RTE) food refers to pre-packaged meals and snacks that require minimal or no preparation before consumption. These products cater to modern consumers seeking convenience, speed, and variety in their diets. RTE foods include items like instant noodles, ready meals, cereals, and snacks, often designed for portability and long shelf life. Driven by urbanization, changing lifestyles, and technological advancements in food processing, the RTE segment continues to grow rapidly across global markets, especially in Asia Pacific.

Asia Pacific Ready to Eat (RTE) Food Market 

Growth Drivers

Rising Urbanization and Dual-Income Households

The growth of Asia Pacific Ready to Eat (RTE) Food Market is fueled by rapid urbanization and the rise of dual-income households. As more families move to cities and both partners engage in full-time employment, demand for convenient, time-saving meal options has surged. RTE foods offer a practical solution for busy lifestyles, especially in metropolitan areas. This shift in socio-economic dynamics is reshaping consumption patterns, driving growth across product categories and expanding retail channels.

Challenges

Expansion of Frozen RTE Meals in Hybrid Work Environments

The rise of hybrid work models across Asia Pacific has increased home cooking and flexible meal routines, slightly restraining the Ready to Eat (RTE) Food Market. Consumers working remotely often prefer frozen RTE meals that offer better portion control, variety, and longer shelf life. This shift reduces impulse purchases of ambient RTE products and alters demand patterns. As frozen options gain traction, traditional RTE categories face pressure to innovate and maintain relevance in evolving household consumption habits.

Impact of Escalating Geopolitical Tensions on Asia Pacific Ready to Eat (RTE) Food Market 

Escalating geopolitical tensions—such as trade disputes, regional conflicts, and global supply chain disruptions—pose significant challenges to Asia Pacific Ready to Eat (RTE) Food Market. These tensions can lead to delayed shipments, increased transportation costs, and raw material shortages, affecting product availability and pricing. Countries heavily reliant on food imports, like Japan and Singapore, face heightened vulnerability. Such instability pressures manufacturers to localize sourcing, diversify supply chains, and invest in resilient logistics to maintain market continuity.

Asia Pacific Ready to Eat (RTE) Food Market 

Segmental Coverage

Asia Pacific Ready to Eat (RTE) Food Market – By Product Type

On the basis of product type, Asia Pacific Ready to Eat (RTE) Food Market is divided into Breakfast Cereals, Ready Meals, Instant Soups and Noodles, Snacks, Baked Goods & Confectioneries, and other product types segments. The ready meals segment represents the largest in Asia Pacific Ready to Eat (RTE) Food Market. Their popularity stems from convenience, diverse flavour profiles, and suitability for busy urban lifestyles. Ready meals are widely available across supermarkets, hypermarkets, and online platforms, making them accessible to a broad consumer base. As dual-income households and time constraints rise, this segment continues to dominate, driving innovation in packaging, nutrition, and shelf stability.

Asia Pacific Ready to Eat Food Market Size

Asia Pacific Ready to Eat (RTE) Food Market – By Distribution Channel

Based on distribution channel, Asia Pacific Ready to Eat (RTE) Food Market is divided into Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and other segments. The supermarkets and hypermarkets segment dominates Asia Pacific Ready to Eat (RTE) Food Market. Their extensive product variety, attractive promotions, and widespread accessibility make them the preferred choice for consumers seeking convenience and affordability. These retail formats offer a one-stop solution for RTE products, from ready meals to snacks, driving high footfall and impulse purchases. Their dominance is further reinforced by expanding urban infrastructure and evolving consumer shopping habits.

Asia Pacific Ready to Eat (RTE) Food Market – By Country

Geographically, Asia Pacific Ready to Eat (RTE) Food Market is divided into China, Japan, India, Australia, South Korea, and Rest of Asia Pacific. China leads Asia Pacific Ready to Eat (RTE) Food Market. Its dominance stems from a massive population base, rapid urbanization, and evolving consumer preferences toward convenience foods. The country's expanding middle class and busy lifestyles have accelerated demand for RTE products across categories: government infrastructure initiatives and digital retail growth further support market expansion. China's scale and pace of adoption make it the most influential market in shaping regional RTE trends.

Asia Pacific Ready to Eat Food Market Trend

Competitive Landscape

Major companies operating in Asia Pacific Ready to Eat (RTE) Food Market include Nestlé SA, Unilever, ITC Limited, Ting Hsin International Group, CJ CheilJedang Corporation, Conagra Brands Inc., The Kraft Heinz Company, General Mills Inc., MTR Foods Pvt Ltd, Hormel Foods Corporation, and The Kellogg Company. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

Attributes

Details

Years Considered

Historical Data – 2019–2031

Base Year – 2024

Estimated Year – 2025

Forecast Period – 2025–2031

Facts Covered

Revenue in USD Billion

Market Coverage

China, Japan, India, Australia, South Korea, and Rest of Asia Pacific

Product/ Service Segmentation

Product Type, Distribution Channel, Country

Key Players

Nestlé SA, Unilever, ITC Limited, Ting Hsin International Group, CJ CheilJedang Corporation, Conagra Brands Inc., The Kraft Heinz Company, General Mills Inc., MTR Foods Pvt Ltd, Hormel Foods Corporation, and The Kellogg Company

 

 

By Product Type

  • Breakfast Cereals

  • Ready Meals

  • Instant Soups and Noodles

  • Snacks

  • Baked Goods & Confectioneries

  • Others 

By Distribution Channel

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Online Retail

  • Others

By Country

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Rest of Asia Pacific

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentations
  2. Executive Summary
  3. Asia Pacific Ready to Eat (RTE) Food Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Rising urbanization and dual-income households
        2. Increasing demand for time-saving and convenient meal options
        3. Product innovation with diverse flavors and clean-label ingredients       
      2. Restraints
        1. Expansion of frozen RTE meals in hybrid work environments
        2. Growth in plant-based and health-focused RTE product lines  
      3. Opportunities
        1. Government Support for Reproductive Health Initiatives
        2. Technological Advancements in IVF Instruments    
      4. Challenges
        1. Negative consumer perception of frozen and processed foods
        2. High competition and price sensitivity in emerging markets
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. Asia Pacific Ready to Eat (RTE) Food Market Strategies
  5. Asia Pacific Ready to Eat (RTE) Food Market: Pricing Analysis
  6. Asia Pacific Ready to Eat (RTE) Food Market Overview
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
        1. Breakfast Cereals
        2. Ready Meals
        3. Instant Soups and Noodles
        4. Snacks
        5. Baked Goods & Confectioneries
        6. Others 
      2. By Distribution Channel
        1. Supermarkets & Hypermarkets
        2. Convenience Stores
        3. Online Retail
        4. Others
      3. By Country
        1. China
        2. Japan
        3. India
        4. Australia
        5. South Korea
        6. Rest of Asia Pacific
  7. Competitive Landscape
  8. China Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  9. India Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  10. Japan Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  11. South Korea Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  12. Australia & New Zealand Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  13. Indonesia Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  14. Malaysia Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  15. Singapore Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  16. Vietnam Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  17. Rest of Asia Pacific Ready to Eat (RTE) Food Market
    1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
  18. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Asia Pacific Ready to Eat (RTE) Food Company Market Share Analysis, 2024
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
  19. Impact of Escalating Geopolitical Tensions on Asia Pacific Ready to Eat (RTE) Food Market
  20. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Nestlé SA
    2. Unilever
    3. ITC Limited
    4. Ting Hsin International Group
    5. CJ CheilJedang Corporation
    6. Conagra Brands Inc.
    7. The Kraft Heinz Company
    8. General Mills Inc.
    9. MTR Foods Pvt Ltd
    10. Hormel Foods Corporation
    11. The Kellogg Company
    12. Other Prominent Players
  21. Key Strategic Recommendations
  22. Research Methodology
    1.    Qualitative Research
      1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Region
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

 

List of Figures

 

Figure 1       Asia Pacific Ready to Eat (RTE) Food Systems Segmentation      

Figure 2       Asia Pacific Ready to Eat (RTE) Food Systems Market Value Chain Analysis    

Figure 3       Company Market Share Analysis, 2024

Figure 4       Asia Pacific Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031 

Figure 5       Asia Pacific Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031

Figure 6       Asia Pacific Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031

Figure 7       Asia Pacific Ready to Eat (RTE) Food Systems Market Share, By Country, By Value, 2019–2031 

Figure 8       Asia Pacific Ready to Eat (RTE) Food Systems Market Share, By Country, By Value, 2019–2031 

Figure 9       China Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031 

Figure 9       China Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031 

Figure 10     China Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031     

Figure 11     India Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031 

Figure 12     India Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031 

Figure 13     India Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031

Figure 14     Japan Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031 

Figure 15     Japan Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031 

Figure 16     Japan Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031     

Figure 17     South Korea Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031       

Figure 18     South Korea Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031

Figure 19     South Korea Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031 

Figure 20     Australia & New Zealand Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031

Figure 21     Australia & New Zealand Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031   

Figure 22     Australia & New Zealand Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031  

Figure 23     Indonesia Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031 

Figure 24     Indonesia Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031

Figure 25     Indonesia Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031 

Figure 26     Malaysia Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Figure 27     Malaysia Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031

Figure 28     Malaysia Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031     

Figure 29     Singapore Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031 

Figure 30     Singapore Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031

Figure 31     Singapore Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031 

Figure 32     Vietnam Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Figure 33     Vietnam Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031

Figure 34     Vietnam Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031     

Figure 35     Rest of APAC Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Figure 36     Rest of APAC Ready to Eat (RTE) Food Systems Market Share, By Product Type, By Value, 2019–2031

Figure 37     Rest of APAC Ready to Eat (RTE) Food Systems Market Share, By Distribution Channel, By Value, 2019–2031 

 

List of Tables

 

Table 1         Asia Pacific Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031

Table 2         Asia Pacific Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 3         Asia Pacific Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 4         Asia Pacific Ready to Eat (RTE) Food Systems Market Size, By Country, By Value, 2019–2031

Table 5         China Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Table 6         China Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 7         China Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 8         India Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Table 9         India Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 10       India Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 11       Japan Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031

Table 12       Japan Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 13       Japan Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 14       South Korea Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Table 15       South Korea Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 16       South Korea Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 17       Australia & New Zealand Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Table 18       Australia & New Zealand Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 19       Australia & New Zealand Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 20       Indonesia Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031

Table 21       Indonesia Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 22       Indonesia Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 23       Malaysia Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031

Table 24       Malaysia Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 25       Malaysia Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 26       Singapore Ready to Eat (RTE) Food Systems Market Size, By Value (USD Million), 2019–2031

Table 27       Singapore Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 28       Singapore Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 29       Vietnam Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Table 30       Vietnam Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 31       Vietnam Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 32       Rest of APAC Ready to Eat (RTE) Food Systems Market Size, By Country, By Value (USD Million), 2019–2031

Table 33       Rest of APAC Ready to Eat (RTE) Food Systems Market Size, By Product Type, By Value, 2019–2031

Table 34       Rest of APAC Ready to Eat (RTE) Food Systems Market Size, By Distribution Channel, By Value, 2019–2031

Table 35 Nestlé SA Company Overview

Table 36 Unilever Company Overview

Table 37 Unilever Financial Overview

Table 38 ITC Limited Company Overview

Table 39 ITC Limited Financial Overview

Table 40 Ting Hsin International Group Company Overview

Table 41 Ting Hsin International Group Financial Overview

Table 42 CJ CheilJedang Corporation Company Overview

Table 43 CJ CheilJedang Corporation Financial Overview

Table 44 Conagra Brands Inc. Company Overview

Table 45 Conagra Brands Inc. Financial Overview

Table 46 The Kraft Heinz Company: Company Overview

Table 47 The Kraft Heinz Company Financial Overview

Table 48 General Mills Inc. Company Overview

Table 49 General Mills Inc. Financial Overview

Table 50 MTR Foods Pvt Ltd Company Overview

Table 51 MTR Foods Pvt Ltd Financial Overview

Table 52 Hormel Foods Corporation Company Overview

Table 53 Hormel Foods Corporation Financial Overview

Table 54 The Kellogg Company: Company Overview

Table 55 The Kellogg Company Financial Overview

 

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: Asia Pacific Ready to Eat (RTE) Food Market size by value was estimated at USD 183.67 billion in 2024.
Ans: Asia Pacific Ready to Eat (RTE) Food Market is expected to grow at a CAGR of 5.14% during the forecast period between 2025 and 2031.
Ans: By 2031, Asia Pacific Ready to Eat (RTE) Food Market size is forecast to reach a value of USD 260.83 billion.
Ans: The growth of Asia Pacific Ready-to-Eat (RTE) Food Market is primarily driven by urbanization, rising disposable income, busy lifestyles, convenience demand, product innovation, online retail growth, global cuisine exposure, and health-conscious consumer trends.
Ans: Key players in Asia Pacific Ready to Eat (RTE) Food Market include Nestlé SA, Unilever, ITC Limited, Ting Hsin International Group, CJ CheilJedang Corporation, Conagra Brands Inc., The Kraft Heinz Company, General Mills Inc., MTR Foods Pvt Ltd, Hormel Foods Corporation, and The Kellogg Company.
Ans: The Supermarkets and Hypermarkets segment is expected to grow at the fastest CAGR in Asia Pacific Ready to Eat (RTE) Food Market by distribution channel during the forecast period between 2025 and 2031.