Report Overview

The growth of the China hand sanitizer market is attributed to the hygiene consciousness among Chinese consumers, especially after the COVID-19 pandemic outbreak along with emerging local brands and expanding production capacity of hand sanitizers in China.

China Hand Sanitizer Market- Industry Trends & Forecast Report 2028

China hand sanitizer market is thriving and anticipated to grow at a CAGR of 10.2% during the forecast period (2022-2028). China's outbreak of COVID-19 boosted consumers' awareness of hygiene, which in turn led to the growth of hand sanitizers in the market. Furthermore, emerging local brands and expanding production capacity of hand sanitizers in China are anticipated to drive market growth during the forecast period.

Hand Sanitizers- A Brief Overview

A hand sanitizer is a gel or liquid that has antibacterial properties and kills infection-causing microorganisms, used for cleaning hands. Generally, they are used as an alternative to water and soap when water is not available or frequent hand-washing is straining the skin. Despite this, hand sanitizers are not effective in physically removing harmful chemicals. Moreover, approximately 60% to 95% of hand sanitizers are alcohol-based. However, they are also flammable and should be handled with caution.

China Hand Sanitizer Market Forecast and Trends

Growth Drivers

Rising Health and Hygiene Consciousness Among Consumers

In China, the demand for hand sanitizers is growing significantly due to an increasing awareness of health and hygiene. The growing prevalence of various health issues and medical conditions, such as chronic diarrhea, flu, herpes, etc., caused by poor hygiene, are also influencing the surging demand for hand sanitizers in the market. Furthermore, the need for frequent hand washing after the COVID-19 outbreak to prevent the virus from getting into the body is also significantly propelling the China hand sanitizer market growth.

Increasing Application in Commercial Facilities

Commercial spaces, such as hotels, airports, offices, and restaurants are anticipated to emerge as the major end-users for hand sanitizers. Since the lockdown has been lifted in the country, commercial facilities are operating under government regulation that includes hand sanitizer usage by every individual to prevent a future outbreak of disease. This is anticipated to boost the demand for hand sanitizers in China in the upcoming years.

Restraints

Presence of High Number of Hand Sanitizer Companies

China is a manufacturing hub, and therefore, it led the global market in the supply of hand sanitizers as well. However, the high concentration of hand sanitizer manufacturing units in the country negatively impacts the growth of the Chinese market. The high competition, especially regarding the price of the product and the huge inclination of consumers towards low-cost hand sanitizers are prompting the manufacturers to compromise with the quality. This eventually beats the whole purpose of using hand sanitizers and obstructs the market growth.

Impact of COVID-19 on China Hand Sanitizer Market

China was among the worst-affected countries by the COVID-19 pandemic. Since coronavirus was speculated to emerge from China, the healthcare sector was overburdened with the COVID-19 infection cases. As a result, everyone including individuals, public and private spaces as well as households were recommended to use hand sanitizers under COVID-19 protection guidelines and to prevent community spread. This resulted in a sharp spike in the demand for hand sanitizers. Furthermore, the manufacturers quickly shifted towards online sales channels to bridge the demand and supply gap in the country, which is anticipated to boost the market growth in the upcoming years.

China Hand Sanitizer Market - By Product Form

Based on product forms, the China hand sanitizer market is grouped into foam, gel, and liquid segments. The gel-based hand sanitizers segment accounted for the largest share in the China hand sanitizer market. The general availability of gel-based hand sanitizers in small containers in supermarkets/hypermarkets for personal use drives the market growth. Gel-based hand sanitizers are considered better compared to their counterparts because of their better applicability and higher effectiveness, along with their leak-proof properties. However, the liquid form is gaining significant traction due to its rising application in restaurants and other public facilities.

China Hand Sanitizer Market - By Type

Based on types, the China hand sanitizer market is grouped into alcohol-based, alcohol-free segments. The alcohol-based segment holds the largest market share because of its higher effectiveness in the prevention of pathogens and infection-causing germs. Health organizations, such as World Health Organization (WHO) recommended the use of only alcohol-based hand sanitizers with 60% or more alcohol concentration. Moreover, alcohol-based hand sanitizers kill COVID-19-causing viruses more effectively, which in turn is driving the segment’s growth.

China Hand Sanitizer Market - By Distribution Channel

Based on distribution channels, the China hand sanitizer market is segmented into pharmacy stores, supermarkets/hypermarkets, online retail channels, and others. The supermarkets/hypermarkets segment accounts for the largest market share because of the availability of a wide range of products and brands under one roof which attracts the consumers. Furthermore, the high number of supermarkets/hypermarkets also plays a crucial factor in driving the segment’s growth. The online retail channel is projected to register the highest growth due to the increasing shift of online shopping among the younger demographic.

China Hand Sanitizer Market- Competitive Landscape

The leading players in the China hand sanitizer market are Dongguan Bath Concept Cosmetics Co., Ltd., Ningbo Pulisi Daily Chemical Products Factory Co., Ltd., Nantong Health & Beyond Hygienic Products Inc., Ningbo BST Clean & Care Products Co., Ltd., Shangrao Chunyu Technology Co., Ltd., Hangzhou Lanqueen Cosmetics Co., Ltd., Guangzhou Amarrie Cosmetics Co., Ltd., Blue Moon International Co. Ltd., Shanghai Likang Disinfection High-Tech Co. Ltd., Gojo Industries, Inc. and other prominent players.

The China hand sanitizer market is highly fragmented due to the presence of many global as well as regional companies. The regional hand sanitizer brands have higher market share and deeper penetration in China. The companies focus on dominating the market through launching a wide range of products for diverse consumer groups and boost their sales through offline retail. Furthermore, the adoption of competitive strategies, such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Recent Developments

• In October 2020, Up Studios along with its partnership with personal hygiene and disinfectant product brand Swashes released “Super BOOMi” hand sanitizer, hand wash foam, and wet wipes that have been launched throughout offline retail partners and supermarkets across Greater China.

Scope of the Report

By Product Form

• Foam
• Gel
• Liquid

By Type

• Alcohol-Based
• Alcohol-Fee

By Distribution Channel

• Pharmacy Stores
• Supermarkets/Hypermarkets
• Online Retail Channels
• Others

By End-User

• Hospital
• School
• Restaurant
• Households Purposes
• Others