Energy Drink Market

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Energy Drink Market- Global Industry Size, Share, Growth, Opportunity and Forecast, 2018-2028, Segmented By Packaging Type (Bottles, Cans), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Others), By Region (North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)

Published Date: April 2022
Report ID: BWC22130
Available Format: PDF
Page: 189

Report Overview

The global energy drink market is flourishing at a high rate owing to the increasing focus towards health due to hectic working life of the adults and changing lifestyle and rising prevalence of various chronic diseases along with increasing and easy availability of a wide range of products in convenience and online stores...

Global Energy Drink Market- Industry Trends & Forecast Report 2028

The global energy drink market was worth USD 63.6 billion in 2021 and is further projected to reach USD 109.9 billion by the year 2028, growing at a CAGR of 8.20% in the forecast period. The growth of the energy drink market is attributed to the increasing focus on health due to the hectic working life of adults and changing lifestyles and the rising prevalence of various chronic diseases. Furthermore, increasing and easy availability of a wide range of products in convenience and online stores also acts as a major driving factor for the market growth.

Energy Drink Market

Energy Drink - Overview

Energy drinks are a type of drink that contain ingredients that provide mental or physical stimulation (commonly referred to as energy). Some of the most commonly used constituents of energy drinks are herbal extracts, taurine, and amino acids. They may also be carbonated and may contain sugar as well. Energy drinks are considered to influence the cognitive performance of the consumer, such as increased attention and reaction speed, etc. However, excessive consumption can also lead to cardiac and psychiatric conditions.

Global Energy Drink Market Forecast and Trends

Growth Drivers

Increasing Health Consciousness Among Consumers

The health benefits associated with the consumption of energy drinks are the major driving factor for the market growth. Multiple studies have revealed that energy drinks consumption reduces mental fatigue along with improving overall brain functions such as memory and reaction time. Energy drinks also enhance alertness. Therefore, its consumption is highly prominent among athletes. The moderate consumption of energy drinks also improves physical endurance, helps in weight loss, and improves concentration. All these factors contribute to the growth of the overall market.

Expanding Popularity of Online Sales Channels

The restrictions on the distribution channels during the pandemic period provided significant space for the online sales channels to flourish. Online stores are increasingly becoming the major source of grocery shopping, especially among youngsters and working adults who find it hard to take time out to visit offline convenience stores. Furthermore, the emergence of online stores such as Amazon Prime Pantry, Amazon Fresh, Crowd Crow, Blue Arpon, etc., and increasing penetration of mobile wallets and online payment modes are also driving the market growth.

Restraints

Negative Health Impact of Over-consumption of Energy Drinks

Energy drinks are beneficial for one’s health. However, excessive consumption may lead to severe health issues for the consumer. For instance, some energy drinks contain caffeine and sugar, and consuming them more than the suggested levels can raise your blood pressure and heart rate. It can also cause anxiety and insomnia. Furthermore, long-term consumption of caffeine and sugar can also raise the risk of heart disease. All these factors may act as a huge restraint for the energy drink market growth.

Impact of COVID-19 on Energy Drink Market

The energy drink market witnessed tremendous growth post the COVID-19 pandemic outbreak. This is because of the negative influence of the pandemic on the physical and mental health of the people. The fitness clubs and gyms were closed, and people started to do their workouts from homes. All these factors caused severe burnout and lethargy. Due to this, the focus on one’s health and need for healthy consumption surged, fueling the demand for energy drinks during the pandemic period.

Global Energy Drink Market - By Packaging Type

Based on packaging type, the global energy drink market is segmented into bottles and cans. The cans segment accounts for the largest market share. Cans are airtight, preventing the fizz and keeping it carbonated. Cans are generally made of aluminum, which makes them light-weighted and convenient as well as is easy to recycle, thus being environmentally friendly. It also saves energy since reusing recycled metals saves as much as 95% of the energy needed to make cans from virgin ores.

Global Energy Drink Market - By Distribution Channel

Based on the distribution channel, the global energy drink market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and others. The convenience stores segment accounts for the largest market share owing to the availability of a wide range of products of different brands and flavors under one roof. Consumers can easily buy bulk products from these stores during an event. The supermarkets/hypermarkets segment also grabs a significant market share.

Global Energy Drink Market - Regional Insights

Geographically, the global energy drink market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. North America dominates the energy drink market owing to its huge cultural influence. Energy drinks are becoming an integral part of the social gatherings of events such as sports events, parties, etc., in America and Canada, which is significantly fueling the growth of the market. Furthermore, the presence of leading manufacturers and easy availability of a wide range of energy drinks also favors the market growth.

Competitive Landscape

The leading market players of the global energy drink market are Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.

The global energy drink market is highly competitive with the presence of several global and regional market players. The companies constantly launch new products with different flavors and additives to suit consumers’ tastes and preferences. They also focus on improving their supply chain and launching their products in new markets to boost their sales and revenue. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Development

In February 2022, RFK Racing announced its partnership with CELSIUS energy drink for their upcoming NASCAR Season.
In February 2022, Morinaga America Inc., a confectionery company, announced the launch of Cargel, a new line of one-of-a-kind athletic Gel Drinks.

Scope of the Report

Attributes	Details
Years Considered	Historical data – 2018-2021
	Base Year – 2021
	Forecast – 2022 – 2028
Facts Covered	Revenue in USD Billion
Market Coverage	U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, UAE, South Africa, Saudi Arabia
Product Service/Segmentation	By Packaging Type, By Distribution Channel, By Region
Key Players	Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.

By Packaging Type

Bottles
Cans

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

By Region

North America
Europe
Asia-Pacific (APAC)
Latin America (LATAM)
Middle-East & Africa (MEA)

Research Framework
1. Research Objective
2. Product Overview
3. Market Segmentation
Research Methodology
1. Qualitative Research
  1. Primary & Secondary Research
2. Quantitative Research
3. Market Breakdown & Data Triangulation
  1. Secondary Research
  2. Primary Research
4. Breakdown of Primary Research Respondents, By Region
5. Assumption & Limitation
Executive Summary
Global Energy Drink Market Insights
1. Industry Value Chain Analysis
2. DROC Analysis
  1. Growth Drivers
  2. Restraints
  3. Opportunities
  4. Challenges
3. Technological Advancement/Recent Development
4. Regulatory Framework
5. Porter’s Five Forces Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of New Entrants
  4. Threat of Substitutes
  5. Intensity of Rivalry
Global Energy Drink Market Overview
1. Market Size & Forecast by Value, 2018-2028
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
    1. Non-alcoholic
    2. Alcoholic
  2. By Packaging
    1. Cartons
    2. Bottles
    3. Cans
    4. others
  3. By Distribution Channel
    1. Supermarket
    2. Online
    3. Specialty store
    4. Others
  4. By Region
    1. North America
    2. Europe
    3. The Asia Pacific
    4. Latin America
    5. The Middle East and Africa
North America Energy Drink Market
1. Market Size & Forecast by Value, 2018-2028
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Distribution Channels
  4. By Country
    1. United States
    2. Canada
Europe Energy Drink Market
1. Market Size & Forecast by Value, 2018-2028
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Distribution Channels
  4. By Country
    1. Germany
    2. United Kingdom
    3. Italy
    4. France
    5. Spain
    6. Rest of Europe
Asia Pacific Energy Drink Market
1. Market Size & Forecast by Value, 2018-2028
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Distribution Channels
  4. By Country
    1. China
    2. India
    3. Japan
    4. South Korea
    5. Rest of Asia Pacific
Latin America Energy Drink Market
1. Market Size & Forecast by Value, 2018-2028
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Distribution Channels
  4. By Country
    1. Brazil
    2. Mexico
    3. Rest of Latin America
Middle East & Africa Energy Drink Market
1. Market Size & Forecast by Value, 2018-2028
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Type
  2. By Packaging
  3. By Distribution Channels
  4. By Country
    1. Saudi Arabia
    2. UAE
    3. South Africa
    4. Rest of Middle East & Africa
Competitive Landscape
1. List of Key Players and Their Offerings
2. Market Share Analysis, 2021
3. Competitive Benchmarking, By Operating Parameters
4. Key Strategic Development (Merger, Acquisition, Partnership)
Impact of COVID-19 on Global Energy Drink Market Industry
Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
1. Red Bull
2. Monster Beverage Corporation
3. Rockstar Inc.
4. The Coca-Cola Company
5. PepsiCo
6. Arizona Beverage Company
7. National Beverage Corp.
8. Dr. Pepper Snapple Group
9. Living Essentials
10. Cloud 9
11. Amway Corporation
12. Lucozade
13. Rockstar, Inc.
14. Taisho Pharmaceutical Co. Ltd
15. Vital Pharmaceutical
16. Other prominent players

Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1 Global Energy Drink Segmentation

Figure 2 Global Energy Drink Market Value Chain Analysis

Figure 3 Company Market Share Analysis, 2021

Figure 4 Global Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 5 Global Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 6 Global Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 7 Global Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 8 Global Energy Drink Market Share, By Region, By Value, 2018-2028

Figure 9 North America Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 10 North America Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 11 North America Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 12 North America Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 13 North America Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 14 Europe Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 15 Europe Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 16 Europe Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 17 Europe Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 18 Europe Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 19 The Asia-Pacific Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 20 The Asia-Pacific Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 21 The Asia-Pacific Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 22 The Asia-Pacific Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 23 The Asia-Pacific Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 24 Latin America Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 25 Latin America Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 26 Latin America Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 27 Latin America Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 28 Latin America Energy Drink Market Share, By Country, By Value, 2018-2028

Figure 29 The Middle East & Africa Energy Drink Market Size, By Value (USD Million), 2018-2028

Figure 30 The Middle East & Africa Energy Drink Market Share, By Type, By Value, 2018-2028

Figure 31 The Middle East & Africa Energy Drink Market Share, By Packaging, By Value, 2018-2028

Figure 32 The Middle East & Africa Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028

Figure 33 The Middle East & Africa Energy Drink Market Share, By Country, By Value, 2018-2028

List of Tables

Table 1 Global Energy Drink Market Size, By Type, By Value, 2018-2028

Table 2 Global Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 3 Global Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 4 Global Energy Drink Market Size, By Region, By Value, 2018-2028

Table 5 North America Energy Drink Market Size, By Type, By Value, 2018-2028

Table 6 North America Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 7 North America Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 8 North America Energy Drink Market Size, By Country, By Value, 2018-2028

Table 9 Europe Energy Drink Market Size, By Type, By Value, 2018-2028

Table 10 Europe Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 11 Europe Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 12 Europe Energy Drink Market Size, By Country, By Value, 2018-2028

Table 13 The Asia-Pacific Energy Drink Market Size, By Type, By Value, 2018-2028

Table 14 The Asia-Pacific Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 15 The Asia-Pacific Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 16 The Asia-Pacific Energy Drink Market Size, By Country, By Value, 2018-2028

Table 17 Latin America Energy Drink Market Size, By Type, By Value, 2018-2028

Table 18 Latin America Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 19 Latin America Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 20 Latin America Energy Drink Market Size, By Country, By Value, 2018-2028

Table 21 The Middle East & Africa Energy Drink Market Size, By Type, By Value, 2018-2028

Table 22 The Middle East & Africa Energy Drink Market Size, By Packaging, By Value, 2018-2028

Table 23 The Middle East & Africa Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028

Table 24 The Middle East & Africa Energy Drink Market Size, By Country, By Value, 2018-2028

Table 25 Red Bull Company Overview

Table 26 Red Bull Financial Overview

Table 27 Monster Beverage Corporation Company Overview

Table 28 Monster Beverage Corporation Financial Overview

Table 29 The Coca-Cola Company Overview

Table 30 The Coca-Cola Company Financial Overview

Table 31 PepsiCo Company Overview

Table 32 PepsiCo Financial Overview

Table 33 National Beverage Corp. Company Overview

Table 34 National Beverage Corp. Financial Overview

Table 35 Living Essentials Company Overview

Table 36 Living Essentials Financial Overview

Table 37 Cloud 9 Company Overview

Table 38 Cloud 9 Financial Overview

Table 39 Amway Corporation Company Overview

Table 40 Amway Corporation Financial Overview

Table 41 Lucozade Company Overview

Table 42 Lucozade Financial Overview

Table 43 Rockstar, Inc. Company Overview

Table 44 Rockstar, Inc. Financial Overview

Table 45 Taisho Pharmaceutical Co. Ltd Company Overview

Table 46 Taisho Pharmaceutical Co. Ltd Financial Overview

Table 47 Vital Pharmaceutical Company Overview

Table 48 Vital Pharmaceutical Financial Overview

Market Segmentation

By Packaging Type

Bottles
Cans

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

By Region

North America
Europe
Asia-Pacific (APAC)
Latin America (LATAM)
Middle-East & Africa (MEA)

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Frequently Asked Questions (FAQs):

1. What is the current size of the energy drink market?

Ans: The energy drink market reached USD 63.6 billion in 2021.

2. What are the major factors driving the growth of the energy drink market?

Ans: The major factors driving the growth of the energy drink market are increasing health consciousness among consumers and surging launches of new products.

3. Who are the key players in the energy drink market?

Ans: The key players in the energy drink market are: Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.

4. Which packaging type segment accounted for the largest share in the energy drink market?

Ans: The cans segment accounted for the largest share in the energy drink market.

5. Which region is at the highest growth rate in the energy drink market?

Ans: North America has the largest share in the energy drink market.

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Energy Drink Market

Report Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

1. What is the current size of the energy drink market?

2. What are the major factors driving the growth of the energy drink market?

3. Who are the key players in the energy drink market?

4. Which packaging type segment accounted for the largest share in the energy drink market?

5. Which region is at the highest growth rate in the energy drink market?

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