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Europe Sustainable Tourism Market
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Europe Sustainable Tourism Market

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Europe Sustainable Tourism Market, By Tourism Type (Mountain Tourism, Island Tourism, Coastal Tourism); By Consumer Type (Solo Travelers, Families, Groups); By Age Group (Millennials, Generation Z, Generation X, Baby Boomers, Elderly Travelers); By Country (Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, Switzerland, Austria, Finland, The Netherlands, Rest of Europe), Trend Analysis, Competitive Landscape & Forecast, 2019–2032

  • Published Date: December 2025
  • Report ID: BWC25561
  • Available Format: PDF
  • Page: 260

Report Overview

Governments’ supportive policies and environment friendly initiatives, the region’s strategic location and connectivity, and diverse tourism offerings are expected to drive Europe Sustainable Tourism Market during the forecast period between 2026 and 2032.

Europe Sustainable Tourism Market – Industry Trends & Forecast Report, 2032

Europe Sustainable Tourism Market size was estimated at USD 285.04 Billion in 2025. During the forecast period between 2026 and 2032, Europe Sustainable Tourism Market size is projected to grow at a CAGR of 15.25% reaching a value of USD 769.83 billion by 2032. Prominent drivers of Europe Sustainable Tourism Market include substantial investments in the development and expansion of sustainable infrastructure facilities, the presence of various types of ecological tourist destinations, luxury resorts, spas, fine dining establishments, and high-end retail outlets, along with strong government backing through strategic initiatives, policies, and incentives aimed at boosting sustainable tourism. For instance, during 2025, the European Commission, the governing body of European Union, launched a targeted consultation to gather stakeholder input for the development of its upcoming EU Sustainable Tourism Strategy, 2026. Emerging travel trends, such as responsible tourism, inclusive tourism, cultural tourism, and sleep tourism, are gaining a significant traction among tourists across the world, reflecting a growing preference for meaningful, restful, and culturally rich experiences, with a significant number of travelers, especially families, seeking destinations tied to childhood dreams and prioritizing wellness, including pampering, beachside relaxation, and improved sleep in boarding and lodging facilities. Furthermore, eco-conscious travel is becoming increasingly prominent, with a significant percentage of travelers actively seeking sustainable options. The major players in Europe Sustainable Tourism Market are also observing a shift toward digital, forward-planned travel, where online bookings are highly favored while personalized customer support remains valued.  The major players in Europe Sustainable Tourism Market are also observing a shift towards digital, forward-planned travel, where online bookings are highly favored while personalized customer support remains valued.

Europe Sustainable Tourism Market

Source: BlueWeave Consulting

Sustainable Tourism – Overview

The United Nations World Tourism Organization (UN Tourism) defines sustainable tourism as the “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities." Sustainable tourism includes the niche tourism segments of adventure tourism, medical & wellness tourism, cruise, pilgrimage or spiritual travel, sports & film tourism, ecotourism, wildlife safaris, and caravan tourism. Tourism refers to the activities of people traveling for leisure, business, or other purposes for a limited duration. It encompasses a wide range of services and industries that support and enhance the tourism experience. The tourism sector plays a vital role in global and local economies by generating employment, fostering cultural exchange, and contributing significantly to GDP through both domestic and international spending.

Europe Sustainable Tourism Market                                    

Growth Drivers

Diverse Eco-Conscious and Adventure Destinations across Europe

Travelers and tourists increasingly prefer destinations that are balancing environmental responsibility with economic diversification. Focusing on eco-friendly travel, cultural preservation, and rural tourism development, the market players across Europe are positioning leading destinations for nature-based and culturally immersive experiences. Various destinations, such as Switzerland, Austria, Finland, Norway, and Portugal attract environmentally conscious travelers while safeguarding natural and cultural heritage. Governments’ supportive policies promote ecotourism and community engagement, reinforcing national goals for sustainability and economic growth. Financial support through public-private partnerships, eco-tourism investments, and conservation funding ensures the long-term viability of the sustainable tourism market, creating jobs and boosting the regional countries’ GDP growth. With a strong focus on innovations, digital transformation, and climate action, Europe leads in sustainable tourism. This comprehensive approach positions countries across the region to meet a spurring global demand for responsible travel while preserving its unique environmental and cultural assets for future generations. As nations continue to implement forward-thinking sustainable tourism strategies to elevate visitor experiences and boost the demand for adventure and environment-friendly tourism, Europe Sustainable Tourism Market is expected to continue to maintain its leadership position in global tourism market.

Challenges

Increasing Overtourism Concerns

Challenges caused by overtourism pose significant restraints on the growth of Europe Sustainable Tourism Market. Too many tourists in a place overwhelm its infrastructure, environment, and residents. Consequently, overtourism could affect the destination’s environment, making it less enjoyable for everyone. Issues such as congestion, overcrowding, water pollution, high energy consumption, and waste management put pressure on the place’s fragile ecosystem. Tourists’ most favored European cities including Venice, Amsterdam, and Santorini introduced  various anti-overtourism initiatives, including entry fees, higher taxes, cruise bans, and cruise caps, to manage high tourist flows. Rising temperatures driven by the climate change also affect tourist comfort and outdoor activities. Additionally, rapid urbanization and infrastructure development can lead to habitat loss and increased pollution, which may deter eco-conscious travelers. These factors compel the market players to adopt sustainable practices, but the environmental concerns remain a key barrier to achieving long-term, balanced growth in Europe Sustainable Tourism Market.

Impact of Escalating Geopolitical Tensions on Europe Sustainable Tourism Market

Escalating geopolitical tensions could significantly affect the growth of Europe Sustainable Tourism Market by creating uncertainties and losing traveler confidence. Heightened regional conflicts or diplomatic disputes may lead to travel advisories, flight cancellations, and stricter security measures, discouraging tourists and investors. Political, economic, trade, and tariff tensions could also disrupt international relations and trade partnerships crucial for the growth of sustainable tourism. Additionally, the perception of instability may shift traveler preferences to safer destinations, causing a decline in visitor numbers and revenue.

Europe Sustainable Tourism Market

Segmental Coverage

Europe Sustainable Tourism Market – By Tourism Type

Europe Sustainable Tourism Market by tourism type is divided into Island Tourism, Coastal Tourism, and Mountain Tourism segments. The mountain tourism segment holds for largest market share of Europe Sustainable Tourism Market by tourism type, fueled by a significant rise in international tourists and their spending. This pivotal segment is forecast to continue to contribute a significant portion of revenues toward the overall market growth. The coastal tourism also holds a significant market share in Europe Sustainable Tourism Market by tourism type, primarily due to an increasing number of eco-conscious tourists from the major developed economies across North American and West European regions. The island tourism segment, on the other hand, is projected to grow at the fastest CAGR.

Europe Sustainable Tourism Market – By Tourism Type

Source: BlueWeave Consulting

Europe Sustainable Tourism Market – By Consumer Type

On the basis of consumer type, Europe Sustainable Tourism Market is divided into Solo Travelers, Couples, Families, and Groups segments. The families segment holds the largest market share of Europe Sustainable Tourism Market by consumer type. As family members are focusing on strengthening their family bonding in ecological destinations. The groups segment also holds a significant market share in Europe Sustainable Tourism Market by consumer type, primarily due to the group member’s growing interest in shared experiences. Solo travelers, particularly Millennials seeking adventure and ecotourism, are an rapidly expanding segment Europe Sustainable Tourism Market by consumer type. As tourists’ expectations evolve, the individual travelers remain key growth drivers for the market.

Europe Sustainable Tourism Market – By Consumer Type

Source: BlueWeave Consulting

Europe Sustainable Tourism Market – By Age Group

Based on age group, Europe Sustainable Tourism Market is segmented into Millennials, Generation Z, Generation X, Baby Boomers, and Elderly Travelers. The millennials (people born between 1981 and 1996) or Generation Y (Gen Y) segment holds the largest market share of Europe Sustainable Tourism Market by age group. The Generation Z (Gen Z or Zoomers) segment, on the other hand, is projected to grow at the significant CAGR during the period in analysis.

Europe Sustainable Tourism Market – By Country

Geographically, Europe Sustainable Tourism Market is divided into Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, Switzerland, Austria, Finland, The Netherlands, and Rest of Europe. Switzerland, Austria, and Finland account for the major market share in Europe Sustainable Tourism Market. Their beautiful mountain ranges, serene rural areas, rising disposable incomes, and growing ecological awareness drive their market dominance. Switzerland, through its Swisstainable initiative, promotes sustainable tourism across its country throughout the year.

During the forecast period between 2026 and 2032, Spain is projected to expand at the fastest CAGR in Europe Sustainable Tourism Market. The nation with a range of diverse destinations has been promoting sustainable tourism actively. It has been emerging as a leading country in sustainability indexes. The culturally and naturally rich country has made significant progresses in the development for sustainable tourism. The increasing focus on eco-tourism, cultural preservation, and community involvement enhances Spain’s position in Europe Sustainable Tourism Market. The country provides tourists with different types of beaches, mountains, rich cultural heritage, and sports events.

Europe Sustainable Tourism Market – By Country

Source: BlueWeave Consulting

Competitive Landscape

Major players operating in Europe Sustainable Tourism Market include Accor SA, Adventure Alternative, Air France-KLM SA, The Blue Yonder, Booking.com, Eco Hotels, Expedia, G Adventures, Green Tickets, Intrepid Travel, Ruralis, Swim Quest, and TUI Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

  • In 2025 - The European Commission (EC) launched a targeted consultation for the development of EU Sustainable Tourism Strategy, 2026. The EC aims to release it in early 2026.

  • In June 2025 - Switzerland announced its support to Gralo, the first circular rural tourism and agricultural estate in Serbia, in promoting sustainable tourism in the region.

Scope of the Report

Attributes

Details

Years Considered

Historical Data – 2019–2031

Base Year – 2024

Estimated Year – 2025

Forecast Period – 2025–2031

Facts Covered

Revenue in USD Billion

Market Coverage

Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, Switzerland, Austria, Finland, The Netherlands, Rest of Europe

Product/ Service Segmentation

Tourism Type, Consumer Type, Demographics, Country

Key Players

Accor SA, Adventure Alternative, Air France-KLM SA, The Blue Yonder, Booking.com, Eco Hotels, Expedia, G Adventures, Green Tickets, Intrepid Travel, Ruralis, Swim Quest, TUI Group

 

By Tourism Type

  • Mountain Tourism

  • Island Tourism

  • Coastal Tourism

By Consumer Type

  • Solo Travelers

  • Families

  • Groups

By Age Group

  • Millennials

  • Generation Z

  • Generation X

  • Baby Boomers

  • Elderly Travelers

By Country

  • Germany

  • United Kingdom

  • Italy

  • France

  • Spain

  • Belgium

  • Russia

  • Switzerland

  • Austria

  • Finland

  • The Netherlands

  • Rest of Europe

 

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3. Europe Sustainable Tourism Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Governments’ Initiatives & Infrastructure Development
        2. Strategic Location & Connectivity
        3. Diverse Tourism Offerings
      2. Restraints
        1. Environmental Challenges
        2. Balancing Development & Conservation
      3. Opportunities
        1. Cultural & Community-based Tourism
      4. Challenges
        1. Climate Change Impacts
        2. Overtourism Concerns
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. Europe Sustainable Tourism Market: Marketing Strategies
  5. Europe Sustainable Tourism Market: Pricing Analysis
  6. Europe Sustainable Tourism Market Overview
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Tourism Type
        1. Mountain Tourism
        2. Island Tourism
        3. Coastal Tourism
      2. By Consumer Type
        1. Solo Travelers
        2. Couples
        3. Families
        4. Groups
      3. By Demographics
        1. Millennials
        2. Generation Z
        3. Generation X
        4. Baby Boomers
        5. Elderly Travelers
      4. By Country
        1. Germany
        2. United Kingdom
        3. Italy
        4. France
        5. Spain
        6. Belgium
        7. Russia
        8. Switzerland
        9. Austria
        10. Finland
        11. The Netherlands
        12. Rest of Europe
  7. Germany Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  8. Italy Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  9. United Kingdom Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  10. France Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  11. Spain Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  12. Belgium Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  13. Russia Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  14. Switzerland Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  15. Austria Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  16. Finland Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  17. The Netherlands Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  18. Rest of Europe Sustainable Tourism Market
    1. Market Size & Forecast, 2019–2032
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Tourism Type
      2. By Consumer Type
      3. By Demographics
  19. Competitive Landscape
    1. List of Key Players and Their End Users
    2. Europe Sustainable Tourism Market Company Market Share Analysis, 2025
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
  20. Impact of Escalating Geopolitical Tensions on Europe Sustainable Tourism Market
  21. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Accor SA
    2. Adventure Alternative
    3. Air France-KLM SA
    4. The Blue Yonder
    5. Booking.com
    6. Eco Hotels
    7. Expedia
    8. G Adventures
    9. Green Tickets
    10. Intrepid Travel
    11. Ruralis
    12. Swim Quest
    13. TUI Group
    14. Other Prominent Players
  22. Key Strategic Recommendations
  23. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1    Europe Sustainable Tourism Market Segmentation

Figure 2    Europe Sustainable Tourism Market Value Chain Analysis

Figure 3    Company Market Share Analysis, 2024

Figure 4    Europe Sustainable Tourism Market Size, By Value (USD Billion), 2019–2032

Figure 5    Europe Sustainable Tourism Market Share, By Tourism Type, By Value (USD Billion) 2019–2032

Figure 6    Europe Sustainable Tourism Market Share, By Consumer Type, By Value (USD Billion) 2019–2032

Figure 7    Europe Sustainable Tourism Market Share, By Demographics, By Value (USD Billion) 2019–2032

Figure 8    Europe Sustainable Tourism Market Share, By Country, By Value (USD Billion) 2019–2032

Figure 9       Germany Sustainable Tourism Market Size, By Value (USD Million), 2019–2032         

Figure 10     Germany Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Figure 11     Germany Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 12     Germany Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032 

Figure 13     Italy Sustainable Tourism Market Size, By Value (USD Million), 2019–2032   

Figure 14     Italy Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032         

Figure 15     Italy Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032         

Figure 16     United Kingdom Sustainable Tourism Market Size, By Value (USD Million), 2019–2032 

Figure 17     United Kingdom Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Figure 18     United Kingdom Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 19     France Sustainable Tourism Market Size, By Value (USD Million), 2019–2032

Figure 20     France Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Figure 21     France Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 22     Spain Sustainable Tourism Market Size, By Value (USD Million), 2019–2032  

Figure 23     Spain Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032         

Figure 24     Spain Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 25     Belgium Sustainable Tourism Market Size, By Value (USD Million), 2019–2032         

Figure 26     Belgium Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Figure 27     Belgium Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 28     Russia Sustainable Tourism Market Size, By Country, By Value (USD Million), 2019–2032 

Figure 29     Russia Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Figure 30     Russia Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 31     Switzerland Sustainable Tourism Market Size, By Value (USD Million), 2019–2032         

Figure 32     Switzerland Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Figure 33     Switzerland Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 34     Austria Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Figure 34     Austria Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 36     Austria Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Figure 37     Austria Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Figure 38     Finland Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Figure 39     Finland Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 40     Finland Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Figure 38     The Netherlands Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Figure 39     The Netherlands Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 40     The Netherlands Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032 

Figure 41     Rest of Europe Sustainable Tourism Market Size, By Country, By Value (USD Million), 2019–2032       

Figure 42     Rest of Europe Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Figure 43     Rest of Europe Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Figure 44     Rest of Europe Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

List of Tables

 

Table 1      Europe Sustainable Tourism Market Share, By Tourism Type, By Value (USD Billion) 2019–2032

Table 2      Europe Sustainable Tourism Market Share, By Consumer Type, By Value (USD Billion) 2019–2032

Table 3      Europe Sustainable Tourism Market Share, By Demographics, By Value (USD Billion) 2019–2032

Table 4        Europe Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 5        Europe Sustainable Tourism Market Share, By Country, By Value, 2019–2032

Table 6        Germany Sustainable Tourism Market Size, By Value (USD Million), 2019–2032         

Table 7        Germany Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Table 8        Germany Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 9        Germany Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032 

Table 10      Italy Sustainable Tourism Market Size, By Value (USD Million), 2019–2032   

Table 11      Italy Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032         

Table 12      Italy Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032         

Table 13      Italy Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032         

Table 14      United Kingdom Sustainable Tourism Market Size, By Value (USD Million), 2019–2032

Table 15      United Kingdom Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Table 16      United Kingdom Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 17      Italy Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 18      France Sustainable Tourism Market Size, By Value (USD Million), 2019–2032

Table 19      France Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Table 20      France Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 21      France Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 22      Spain Sustainable Tourism Market Size, By Value (USD Million), 2019–2032  

Table 23      Spain Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032         

Table 24      Spain Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 25      Spain Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 26      Belgium Sustainable Tourism Market Size, By Value (USD Million), 2019–2032         

Table 27      Belgium Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Table 28      Belgium Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 29      Belgium Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 30      Russia Sustainable Tourism Market Size, By Country, By Value (USD Million), 2019–2032 

Table 31      Russia Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Table 32      Russia Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 33      Russia Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 34      Switzerland Sustainable Tourism Market Size, By Value (USD Million), 2019–2032         

Table 35      Switzerland Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Table 36      Switzerland Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 37      Switzerland Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 38      Austria Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Table 39      Austria Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 40      Austria Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 41      Finland Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Table 42      Finland Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 43      Finland Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 44      The Netherlands Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032

Table 45      The Netherlands Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 46      The Netherlands Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 47      Rest of Europe Sustainable Tourism Market Size, By Country, By Value (USD Million), 2019–2032       

Table 48      Rest of Europe Sustainable Tourism Market Share, By Tourism Type, By Value, 2019–2032 

Table 49      Rest of Europe Sustainable Tourism Market Share, By Consumer Type, By Value, 2019–2032

Table 50      Rest of Europe Sustainable Tourism Market Share, By Demographics, By Value, 2019–2032

Table 51    Accor SA Company Overview

Table 52    Accor SA Financial Overview

Table 53    Adventure Alternative Company Overview

Table 54    Adventure Alternative Financial Overview

Table 55    Air France-KLM SA Company Overview

Table 56    Air France-KLM SA Financial Overview

Table 57    The Blue Yonder Company Overview

Table 58    The Blue Yonder Financial Overview

Table 59    Booking.com Company Overview

Table 60    Booking.com Financial Overview

Table 61    Eco Hotels Company Overview

Table 62    Eco Hotels Financial Overview

Table 63    Expedia Company Overview

Table 64    Expedia Financial Overview

Table 65    G Adventures Company Overview

Table 66    G Adventures Financial Overview

Table 67    Green Tickles Company Overview

Table 68    Green Tickles Financial Overview

Table 69    Intrepid Travels Company Overview

Table 70    Intrepid Travels Financial Overview

Table 71    Ruralis Company Overview

Table 72    Ruralis Financial Overview

Table 73    Swim Quest Company Overview

Table 74    Swim Quest Financial Overview

Table 75    TUI Group Company Overview

Table 76    TUI Group Financial Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: Europe Sustainable Tourism Market size by value was estimated at USD 285.04 billion in 2025.
Ans: Europe Sustainable Tourism Market is expected to grow at CAGR of 15.25% period between 2026 and 2032.
Ans: By 2032, Europe Sustainable Tourism Market size is forecast to reach a value of USD 769.83 billion.
Ans: The growth of Europe Sustainable Tourism Market is primarily driven by the government initiatives & infrastructure development, strategic location & connectivity, and diverse tourism offerings.
Ans: Key players in Europe Sustainable Tourism Market include Accor SA, Adventure Alternative, Air France-KLM SA, The Blue Yonder, Booking.com, Eco Hotels, Expedia, G Adventures, Green Tickets, Intrepid Travel, Ruralis, Swim Quest, and TUI Group.
Ans: The millennials segment is expected to grow at the fastest CAGR in Europe Sustainable Tourism Market by age group during the forecast period between 2025 and 2031.
Ans: Austria & Switzerland hold the major market share in Europe Sustainable Tourism Market.