Report Overview

The rising consumer awareness, rapid urbanization, and growing product innovation are projected to propel the expansion of the GCC air freshener market during the forecast period between 2023 and 2029.

GCC Air Freshener Market - Industry Trends & Forecast Report, 2029

GCC air freshener market size was estimated at USD 431.69 million in 2022. During the forecast period between 2023 and 2029, the size of GCC air freshener market is projected to grow at a CAGR of 4.41% reaching a value of USD 559.26 million by 2029. Major growth drivers for the GCC air freshener market include the rising tide of changing consumer preferences, growing economic conditions, and the escalating importance of environmental concerns. Rising disposable income due to the region's economic expansion has led to increased spending on items like air fresheners, enhancing the ambiance of homes and cars. Rapid urbanization and evolving lifestyles have created a demand for air fresheners in smaller living spaces, combatting odors and improving indoor environments. The flourishing tourism and hospitality industry relies on air fresheners to maintain inviting atmospheres in hotels, restaurants, and public spaces. The hot and humid climate prevalent in the GCC countries necessitates air fresheners to counteract musty odors. Another driving force is the growing awareness of health and well-being has elevated the importance of clean indoor environments. Continuous product innovations, facilitated by manufacturers, diversifies offerings and fuels consumer interest, while the rise of e-commerce platforms broadens access to a variety of air freshener products. Environmental concerns are driving demand for eco-friendly options, reflecting the region's increasing environmental consciousness. Also, the affluent population's demand for luxury fragrances fuels the market's growth, and government initiatives and regulations concerning indoor air quality and fragrance products are expected to shape market dynamics.

GCC Air Freshener Market – Overview

The GCC air freshener market refers to the commercial sector within the Gulf Cooperation Council (GCC) region that involves the production, distribution, and sale of various air freshener products. These products are designed to improve the ambient air quality and fragrance of indoor spaces, including homes, offices, hotels, shopping malls, and other public areas. The GCC countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, constitute this market region. The GCC Air Freshener Market encompasses a wide range of air freshener products, including sprays, plug-ins, gels, sachets, and more, catering to the diverse preferences and needs of consumers. Increasingi disposable income, urbanization, tourism, and a growing awareness of health and well-being have contributed to the market's growth and expansion in the region. This market plays a significant role in enhancing the indoor environment and creating pleasant and inviting spaces for residents and visitors in the GCC countries.

GCC Air Freshener Market

Growth Drivers

Growing Consumer Awareness

The GCC air freshener market is experiencing robust growth, primarily driven by rising consumer awareness. Across the Gulf Cooperation Council (GCC) region, consumers are increasingly recognizing the significance of maintaining fresh and pleasant indoor environments. This heightened awareness has resulted in a substantial surge in demand for air freshener products. Consumers now prioritize air fresheners as essential tools for improving indoor air quality and enhancing living spaces. Also, as consumer awareness continues to rise, they are inclined to invest in a variety of air freshener solutions, including sprays, plug-ins, and innovative products. These choices are made with the aim of creating more enjoyable and inviting surroundings. This evolving consumer sentiment is significantly boosting the GCC air freshener market, making it a pivotal factor in the market's growth and vitality within the region.

Restraints

Environmental Concerns

Environmental concerns are increasingly acting as a restraint on the growth of GCC air freshener market. As awareness of environmental sustainability grows, consumers in the GCC region are becoming more conscious of the potential negative impacts of air freshener products. Traditional air fresheners often contain volatile organic compounds (VOCs) and other chemicals that can contribute to indoor air pollution and harm the environment. Consequently, there is a growing demand for eco-friendly and natural air freshener alternatives. Manufacturers are adapting by offering green and sustainable options, but the market faces the challenge of meeting stricter environmental regulations and consumer preferences for eco-conscious products, which can hinder its growth prospects.

Impact of COVID-19 on GCC Air Freshener Market

COVID-19 pandemic adversely affected the GCC air freshener market. It resulted in reduced production and disruptions in supply chains. This has led to limited product availability throughout the period spanning 2020 and 2021. Consequently, revenues witnessed a significant decline during this timeframe, primarily due to reduced purchasing power among most consumers. However, certain market segments have shown resilience, likely driven by increased usage among consumers who prioritize hygiene and health safety protocols in response to the pandemic. Additionally, stringent restrictions on international trade have presented challenges for several producers in importing essential raw materials necessary for manufacturing various types of fragrances or aerosol sprays within the GCC.

Prolonging Hamas-Israel War Could Affect GCC Air Freshener Market

Effects of the raging Israel-Hamas war on the GCC air freshener market are primarily driven by uncertainties and instability in the Middle East region. The GCC countries are known for their economic stability and strong ties to the Middle East region. When the prolonging Israel-Hamas war occurs in the Middle East, they could have ripple effects on the GCC air freshener market: supply chain disruptions due to the conflict can lead to delays and increased costs in importing raw materials and components, potentially affecting availability and pricing. Moreover, consumer confidence may decline amid regional instability, potentially reducing demand, and fluctuations in currency exchange rates could impact pricing and profit margins. Also, regional economic stability, critical for trade and commerce, can be disrupted, indirectly influencing the GCC air freshener market.

GCC Air Freshener Market

Segmental Coverage

GCC Air Freshener Market – By Type

By product, the GCC air freshener market is divided into Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, and Candles Air Fresheners segments. The sprays/aerosols segment holds the highest share in the GCC air freshener market by type during the forecast period. This prevalence of aerosol sprayers is attributed to an increasing demand for products related to hygiene and health, including air fresheners, repellents, cleaning sprays, and similar items. It is worth noting that the escalating carbon footprint resulting from the use of aerosol sprays has become an unavoidable concern. Consequently, companies are actively engaged in the development of natural air fresheners as an eco-friendly alternative. Among all available variants, aerosol air fresheners currently enjoy the broadest usage. Also, deodorizing blocks have been specifically designed for restroom and urinal applications.

GCC Air Freshener Market – By Application

Based on application, the GCC air freshener market is divided into Households, Corporate, and Automotive segments. The household segment holds the highest market share by application. It can be attributed to the widespread use of air fresheners in residential settings. Consumers use air fresheners in their homes to eliminate unpleasant odors, create a more inviting indoor environment, and enhance overall comfort. With increasing disposable incomes and a growing emphasis on maintaining clean and pleasant living spaces, the demand for household air fresheners has consistently remained high. Additionally, the variety of fragrance options and product formats available in the market caters to diverse consumer preferences, further driving the segment's prominence in the GCC region.

GCC Air Freshener Market – By Distribution Channel

Based on distribution channel, the GCC air freshener market is divided into Super/Hypermarkets, Online Stores, and Convenience Stores segments. The online stores segment held the highest share in the GCC air freshener market by distribution channel. It can be attributed to the surging prevalence of E-commerce websites that offer a range of advantages, such as an extensive product selection, the capability to compare products, online payment options, and convenient home delivery services. Throughout the projected timeframe, the traditional offline distribution channel will continue to lead in the home fragrance market, currently commanding the largest market share. The sale of home fragrance products through specialty stores and other brick-and-mortar retail outlets intensifies market competitiveness. To boost sales through offline distribution channels and concurrently foster a digital customer experience, vendors are increasingly embracing the online-to-offline (O2O) business strategy. Implementation of these strategies will aid vendors in expanding and bolstering their market presence.

GCC Air Freshener Market – By Country

Geographically, the GCC air freshener market is segmented as Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.

Competitive Landscape

Major players operating in the GCC air freshener market include Procter & Gamble, Reckitt Benckiser Group Plc., AKC Group, Al Muqarram Industry LLC, Gulf Orchid Perfume Manufacturing LLC, Dr. Scent, ODOR MUSCAT, and Ahmed Al Maghribi Perfumes. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type

• Sprays/Aerosols

• Electric Air Fresheners

• Gels Air Fresheners

• Candles Air Fresheners

By Application

• Households

• Corporate

• Automotive

By Distribution Channel

• Supermarkets/Hypermarkets

• Online Stores

• Convenience Stores

By Country

• Saudi Arabia

• UAE

• Qatar

• Bahrain

• Kuwait

• Oman