Global Augmented Reality And Virtual Reality Apps Market Bwc19329

Global Augmented Reality and Virtual Reality Apps Market by Product (semi-immersive projection system, non-immersive systems, and fully-immersive head-mounted systems), by Application (Video Games, Education & Training, Media, Social Media And Tourism), by Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America); Trend Analysis, Competitive Market Share & Forecast, 2015-2025

  • Published Date: November 2019
  • Report ID: BWC19329
  • Available Format: PDF
  • Page: 125

Report Overview

Global Augmented Reality and Virtual Reality Apps Market: Overview

AR technology offers an encounter of reality upgraded with virtual pictures and a virtual domain. AR technology mixes computerized content with real-world objects. AR technology, with the assistance of a portable application, shows PC created pictures in the client's field of vision, offering significant data about certifiable items. It enables clients to filter the physical condition while giving an improved, or enlarged, involvement by including virtual PC produced data. End-clients can utilize this innovation through portable applications. VR is a counterfeit domain that is made utilizing programming and equipment. The substance is in a 3D structure, giving clients a virtual encounter. The 3D picture is the least difficult type of VR that can be investigated on a PC by utilizing a console or mouse as a controller to move the picture or zoom in or out. The further developed advancements incorporate genuine rooms that are enlarged with wearable PCs, VR headsets that enable clients to feel pictures and fold-over display screens.

The Global Augmented Reality and Virtual Reality Apps Market is growing due to various factors. Computing trends and technology have taken another measurement over a decade ago. This has changed the perspective, interfacing and basic leadership of each person. The ongoing headways, for example, IoT, 3D printing, cloud computing, automation, artificial intelligence, Big Data, advanced communication systems, AR and VR and numerous others are the driving components affecting the adjustment in elements from living to maintaining a business. AR and VR are the new age advances that will change the practices in different ventures.

Expansion of cell phones, for example, cell phones and tablets will drive the AR market in a not so distant future by improving the client experience relating to games and other stimulation applications. Despite the fact that amusement holds a significant portion of the market during the gauge time frame, while new applications in industrial, medical, automotive sector and so forth will keep the organizations inspired by AR and VR innovations.

Global Augmented Reality and Virtual Reality Apps Market: Type Insight

The Global Augmented Reality and Virtual Reality Apps Market are segmented on the basis of its product, application, and regional demand. Based on its product, the global augmented reality and virtual reality market is segmented into semi-immersive projection system, non-immersive systems, and fully-immersive head-mounted systems. On the basis of its application, the market is divided into video games, education & training, media, social media and tourism. Geographically, the global augmented reality and virtual reality apps market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.

Global Augmented Reality and Virtual Reality Apps Market: Regional Insight

North America is one of the conspicuous locales in the AR and VR market which will contribute most noteworthy to the incomes internationally because of high mechanical improvements and impressive use of AR and VR innovation and items. The area is relied upon to lose the piece of the overall industry to APAC over the figure time frame. Quickly developing economies in Asia-Pacific (APAC) with a critical number of equipment and programming engineers will clear the way for expanding appropriation and push the market for AR and VR.

Global Augmented Reality and Virtual Reality Apps Market: Competitive Analysis

Major players in the augmented reality and virtual reality apps market include names like DAQRI LLC (U.S.), Wikitude GmbH (Austria), Terminal Eleven (SkyView), HTC Corporation (Taiwan), and Sony Corporation (Japan), Zapper Limited (U.S.),  Google LLC (U.S.), (U.K.), EON Reality Inc. (U.S.), Augmented Pixels Inc. (U.S.), HP Inc. (U.S.), Facebook Inc. (U.S.), Samsung Group (South Korea), Microsoft Corporation (U.S.), among others.

The objective of the Study:

·         To analyze and forecast the Global Augmented Reality and Virtual Reality Apps Market size of the market, in terms of value.

·      To examine the careful market segmentation and forecast the market size, in terms value, based on the region by segmenting the Global Augmented Reality and Virtual Reality Apps Market into five regions, namely, North America, Europe, Asia Pacific, Middle East, South America and their leading countries.

·         To outline, categorized and forecast the global Augmented Reality and Virtual Reality Apps Market based on the type and Application.

·         To examine competitive developments like technological advancement, services, and regulative framework within the global Augmented Reality and Virtual Reality Apps Market.

·         To highlight the impact analysis of the factors, affecting the market dynamics such as drivers, restraints, opportunities, and challenges.

·         To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.

Scope of the Report

By Product

         Semi-immersive projection system

         Non-immersive systems

         Fully-immersive head-mounted systems

By Application

         Video Games

         Education & Training


         Social Media


Besides, the report provides an analysis of the Global Augmented Reality and Virtual Reality Apps Market with respect to the following geographic segments:

North America

·         U.S.

·         Rest of North America


·         France

·         The UK

·         Spain

·         Germany

·         Italy

·         Rest of Europe

Asia Pacific

·         China

·         Japan

·         India

·         Southeast Asia

·         Rest of Asia Pacific

Middle East and Africa

·         Southern Africa

·         Rest of Middle East and Africa

Latin America

·         Brazil

·         Rest of Latin America

Business Questions answer by the report

·         How will the market drivers, restraints and opportunities affect the market dynamics?

·         What will be the market size in terms of value and volume and market statistics with a detailed classification?

·         Which segment dominates the market or region and one will be the fastest growing and why?

·         A comprehensive survey of the competitive landscape and the market participant players

·         Analysis of strategy adopted by the key player and their impact on other players.

Customization Scope for the Client

Client satisfaction is our first and last priority and that’s why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:

Additional Company Information

·         With five additional company detail analysis

·         Additional country analysis

·         Detailed segment analysis

1.    Research Framework

1.1. Research Objective

1.2. Product Overview

1.3. Market Segmentation

2.    Research Methodology

2.1. Qualitative Research

2.1.1.   Primary & Secondary Sources

2.2. Quantitative Research

2.2.1.   Primary & Secondary Sources

2.3. Breakdown of Primary Research Respondents, By Region

2.3.1.   Secondary Research

2.3.2.   Primary Research

2.4. Breakdown of Primary Research Respondents

2.5. Market Size Estimation

2.6. Assumption for the Study

2.7. Market Breakdown & Data Triangulation

3.    Executive Summary

4.    Global Augmented Reality and Virtual Reality Apps Industry Insights

4.1. Industry Value Chain Analysis

4.1.1.   Vendor Matrix

4.2. DROC Analysis

4.2.1.   Growth Drivers

4.2.2.   Restraints

4.2.3.   Opportunities

4.2.4.   Challenges

4.3. Technological Landscape

4.4. Regulatory Framework

4.5. Company market share analysis,2019

4.6. Porter’s Five forces analysis

4.6.1.   Bargaining Power of Suppliers

4.6.2.   Bargaining Power of Buyers

4.6.3.   Threat of New Entrants

4.6.4.   Threat of Substitutes

4.6.5.   Intensity of Rivalry

4.7. Strategic Outlook

5.    Global Augmented Reality and Virtual Reality Apps Market Overview

5.1. Market Size & Forecast 2016-2026

5.1.1.   By Value (USD)

5.2. Market Share & Forecast

5.2.1.   By Product       Semi-Immersive Projection System       Non-Immersive Systems       Fully-Immersive Head-Mounted Systems

5.2.2.   By Organization Size       Large Enterprises       Small & Medium Sized Enterprises

5.2.3.   By Application       Video Games       Education & Training       Media       Social Media       Tourism       Others

5.2.4.   By Region       North America       Europe       Asia Pacific       Latin America       Middle East & Africa

6.    North America Augmented Reality and Virtual Reality Apps Market

6.1. Market estimates & forecast

6.1.1.   By Product

6.1.2.   By Organization Size

6.1.3.   By Application

6.1.4.   By Country       U.S       Canada

7.    Europe Augmented Reality and Virtual Reality Apps Market

7.1. Market estimates & forecast

7.1.1.   By Product

7.1.2.   By Organization Size

7.1.3.   By Application

7.1.4.   By Country       Germany       U.K       France       Italy       Rest of Europe

8.    Asia Pacific Augmented Reality and Virtual Reality Apps Market

8.1. Market estimates & forecast

8.1.1.   By Product

8.1.2.   By Organization Size

8.1.3.   By Application

8.1.4.   By Country       China       India       Japan       Rest of APAC

9.    Latin America Augmented Reality and Virtual Reality Apps Market

9.1. Market estimates & forecast

9.1.1.   By Product

9.1.2.   By Organization Size

9.1.3.   By Application

9.1.4.   By Country       Brazil       Argentina       Rest of Latin America

10.Middle East & Africa Augmented Reality and Virtual Reality Apps Market

10.1.             Market estimates & forecast

10.1.1.                By Product

10.1.2.                By Organization Size

10.1.3.                By Application

10.1.4.                By Country    Saudi Arabia    UAE    South Africa    Rest of MEA

11.Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)*

11.1.             EON Reality Inc.

11.2.             Samsung Electronics Co, Ltd

11.3.             Microsoft Corporation

11.4.             Google Inc.

11.5.             Seiko Epson Corporation

11.6.             HTC Corporation

11.7.             Intel Corporation

11.8.             Qualcomm Inc.

11.9.             Himax Technologies

11.10.          Vuzix Corporation

11.11.          Oculus VR, LLC

11.12.          Osterhout Design Group (ODG)

11.13.          Wikitude GMBH

11.14.          Augmented Pixels

11.15.          Aurasma

11.16.          Blippar

11.17.          Catchoom

11.18.          DAQRI

11.19.          Wikitude

11.20.          AR Circuits

11.21.          SkyView

11.22.          Anatomy 4D

11.23.                  Other Prominent Players

* Financial information of non-listed Companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

Market Segmentation

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