Global Data Masking Market

Global Data Masking Market, By Deployment (Cloud, On-Premise); By Type (Static, Dynamic); By Business Function (Finance, Human Resource (HR), Legal, Marketing and Sales, Operations, Others); By End-User (BFSI, Healthcare, IT and Telecom, Retail, Government and Defense, Manufacturing, Media and Entertainment, Other End-user Industries); By Region (North America, Europe, the Asia-Pacific, the Middle East & Africa, and Latin America)Trend Analysis, Competitive Market Share & Forecast, 2017-2027

  • Published Date: September 2021
  • Report ID: BWC2174
  • Available Format: PDF
  • Page: 189

Report Overview

The global data masking market is being driven by factors such as the increasing proliferation of IT infrastructure to prevent cyber threats and the need to provide data protection.

Global Data Masking Market - Industry Trends & Forecast Report 2027

The global data masking market was worth USD 463.4 Million in 2020 and is projected to reach USD 1,121.5 Million by 2027, at a CAGR of 13.6% during the forecast period (2021-2027). The growing proliferation of IT infrastructure in response to cyber threats and the need to protect data from both internal and external exposures is a significant factor driving the growth of the global data masking market. Moreover, the increasing demand for extracting insights from the production data is also influencing the growth of the global data masking market by increasing the adoption of cloud-based and consumer-friendly applications. Furthermore, the ever-growing privacy and security concerns across the globe, along with the rising penetration of data analytics, are also favoring the healthy growth of the global data masking market.

global data masking market

Source: BlueWeave Consulting

Global Data Masking Market Overview

Masking data involves protecting or hiding confidential or important original data content with reformed data. This method entails creating structurally identical unauthenticated data for user software testing and training. The ultimate use of data masking is to protect the actual data by providing an alternative. The expanding business volume and data, coupled with enhancing business standards, are boosting the growth of the data masking market across the world. Additionally, the data masking market has been mainly driven by increased demands for insights extracted from production data.

Global Data Masking Market trend

Growth Drivers

Implementation of Stringent Government Regulations Regarding Privacy and Security.

The growing demand regarding protection against data breaching, reduction of data obfuscation, data privacy, and cyber hacking from regulatory has been causing the growth of the global data masking market. To keep their data safe from external threats, countries around the world are prioritizing data privacy and protection. As an enforcement action to protect consumers from deceptive practices, the FTC (Federal Trade Commission) of the U.S. announced a variety of enforcement measures in September 2019. Consequently, federal regulations and national data protection policies are currently in place to protect the privacy of Americans. Similarly, the Indian government passed a law in July 2018 enshrining the right to privacy. The Personal Data Protection Bill came into effect right away. Likewise, the Chinese government has also been implementing various laws and regulations to increase data security within China.

Restraints

Complexities in Data Integration and Lack of Knowledge

Using data masks is not an easy task since different types of data and data formats are involved. It acts as a major restraint for the global data masking market. Problems with certain types of data that are more vulnerable to fraud and danger are likely to act as a market restraint. Additionally, the mediocre level of awareness regarding privacy and security benefits of data masking significantly affects its adoption rate. The lack of knowledge and the poor understanding of data security and cloud computing further restrict the growth of the global data masking market.

Impact of COVID-19

The pandemic has had a favorable impact on the global data masking market. Because different digital solutions are being used by workers, digital networks have consistently proved crucial during the pandemic. Consequently, a majority of employees are now able to work from home. Technologies such as cloud storage and data masking allow employees to access systems and software from home and keep their data safe and secure. Thus, data masking technology allows the cloud to run efficiently and smoothly while preserving important data on the office premise.

Global Data Masking Market: By Deployment

Based on deployment, the global data masking is grouped into the cloud and on-premise segments. The cloud segment holds the largest market share in the deployment segment of the global data masking market. The substantial share of this segment is attributable to the fact that companies rely on cloud computing to address challenges faced by businesses that can't be handled with traditional IT infrastructure. Additionally, the frequency of disruptions has increased because of the dependence on growing connectivity and convergent data sets. Thus, to stay competitive in this era of digital transformation, companies are being forced to look for newer options and avenues, which in turn is driving the growth of the global data masking market.

Global Data Masking Market: By End-User

Based on end-user, the global data masking market is categorized into BFSI, healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment, other end-user industries. Among these, the retail or e-commerce segment holds the largest market share in terms of end-users. The segment's large market share is attributable to the growing use of POS terminals that allow customers to provide feedback for better decision-making. However, the IT & telecom segment is also prospering since it allows companies to maintain a centralized approach to IT governance. Data masking market growth is further supported by the growing need for data protection in IT and telecom.

Global Data Masking Market: By Region

Based on regions, the global data masking market is grouped into North America, Europe, the Asia-Pacific, the Middle East & Africa, and Latin America. Globally, North America has the largest share of the data masking market due to the huge volume of data generated in this region by multinational companies. Data masking is essential in this region since data security and protection are high priorities. However, the Asia-Pacific region is expected to witness the fastest growth during the forecast period. China and India play a crucial role in the economy of the Asia Pacific, which has led their governments to take several steps to enhance data security. India, for example, enacted the "Personal Data Protection Bill, 2018," establishing the right to privacy as a fundamental right. As a result, these strict regulations are likely to spur the growth of the global data masking market.

Regional Insights

Source: BlueWeave Consulting

Competitive Landscape

Data masking is gaining popularity across numerous industries as a result of the growing proliferation of IT infrastructure to battle cyber threats and the need to protect data, thereby, creating a world of stiff competition among market competitors. Some of the major players in the global data masking market are Oracle Corporation, IBM Corporation, CA Technologies Inc., Informatica LLC, Delphix, Solix Technologies, Inc, Compuware Corporation, Micro Focus, Mentis, Innovative Routines International, INC., Ekobit D.O.O., ARCAD Software, Net 2000 Ltd., Camouflage Software INC., IRI, BMC Software Inc., Hewlett Packard Enterprise, CyberDB, Information Resources Inc., Imperva, Thales e-Security, Inc., and other prominent players.

Recent Developments

  • August 2021:As part of its focus on sustainable clean tech and green energy businesses, Clean Vision Corporation has filed for intellectual property protection for its technology entitled "Methods and Apparatuses for Plastic Waste Recycling" with the US Patent and Trademark Office.

 

Scope of the Report

Attribute

Details

Years Considered

Historical data – 2017-2020

Base Year – 2020

Forecast – 2021 – 2027

Facts Covered

Revenue in USD Million

Market Coverage

United States, Canada, Germany, United Kingdom, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, United Arab Emirates, South Africa, Turkey

Product/Service Segmentation

By Deployment, By Type, By Business Function, By End-User, By Region

Key Players

Oracle Corporation, IBM Corporation, CA Technologies Inc., Informatica LLC, Delphix, Solix Technologies, Inc, Compuware Corporation, Micro Focus, Mentis, Innovative Routines International, INC., Ekobit D.O.O., ARCAD Software, Net 2000 Ltd., Camouflage Software INC., IRI, BMC Software Inc., Hewlett Packard Enterprise, CyberDB, Information Resources Inc., Imperva, Thales e-Security, Inc., and other prominent players.

 

 

 

      • By Deployment
          • Cloud
          • On-Premise
      • By Type
          • Static
          • Dynamic
      • By Business Function
          • Finance
          • Human Resource (HR)
          • Legal
          • Marketing and Sales
          • Operations
          • Others   
      • By End-User  
          • BFSI
          • Healthcare
          • IT and Telecom
          • Retail
          • Government and Defence
          • Manufacturing
          • Media and Entertainment
          • Other End-user Industries              
      • By Region
          • North America
          • Europe
          • the Asia-Pacific
          • Latin America
          • the Middle East and Africa

Frequently Asked Questions:

Ans: The global data masking market reached USD 463.4 Million in 2020.
Ans: The growing proliferation of IT infrastructure to combat the problems regarding cyber threats and the necessity to provide protection to data are factors driving the growth of the global data masking market.
Ans: The key players in the global data masking market are Oracle Corporation, IBM Corporation, CA Technologies Inc., Informatica LLC, Delphix, Solix Technologies, Inc, Compuware Corporation, Micro Focus, Mentis, Innovative Routines International, INC., Ekobit D.O.O., ARCAD Software, Net 2000 Ltd., Camouflage Software INC., IRI, BMC Software Inc., Hewlett Packard Enterprise, CyberDB, Information Resources Inc., Imperva, Thales e-Security, Inc., and other prominent players.
Ans: Based on end-users, the retail or e-Commerce segment holds the largest share in the global data masking market.
Ans: The cloud segment holds the largest market share in the deployment segment of the global data masking market.
Ans: The Asia-Pacific is growing at a higher rate in the global data masking market.