Global Feminine Hygiene Products Market Bwc20175

Global Feminine Hygiene Products Market Size, By Product Type (Menstrual Care Products{Sanitary Napkins/Pads, Tampons, Menstrual Cups, Others} and Cleaning and Deodorizing Products), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Drugs Stores, and Others), By Region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa), (Trend Analysis, Market Competition Scenario & Outlook, 2017-2027.

  • Published Date: October 2020
  • Report ID: bwc20175
  • Available Format: PDF
  • Page: 178

Report Overview

Global Feminine Hygiene Products Market Size - Industry Trends & Outlook Report 2027


Global Feminine Hygiene Products Market is estimated to be USD 55.80 Billion by 2027 from USD 30.33 Billion in 2020, at a CAGR of 9.10% from 2021 to 2027. Growing awareness about women's wellbeing and hygiene has been motivating toiletry manufactures to make investments in feminine hygiene products. The market is observing the proliferating penetration of feminine care products due to the increasing number of health consciousness programs and initiatives. This inventiveness is gaining anticipated audience attention because of the fast-growing reach of television and media. The feminine hygiene products market has become a gem for the toiletry manufactures, as they play with the emotions of the target audience to reap maximum benefits out of their brand’s marketing and advertising strategies. 

Latest years have seen a surge in the number of feminine products, and the feminine hygiene products market is likely to rise further in the coming years.


Global Feminine Hygiene Products Market: Market Outlook and Trends


Feminine sanitation products are personal care products used by women, created in layers of quilted cotton fabrics and substitute layers of super leaky polymers and plastics, which are hardy to liquids. Women for their care typically use feminine sanitation products mainly during vaginal discharge, menstruation. These products are largely categorized into external and internal products. Female sanitation products comprise external products such as sanitary napkins, period panties, and sanitary cloths, and internal products such as tampons, sea sponge, and menstrual cups. Feminine hygiene products have become a requisite particularly in developing countries such as Africa, rural parts of India, and other unfledged countries.

Source : Blueweave Consulting


Global Feminine Hygiene Products Market 


Growth Drivers


Increasing awareness related to menstrual hygiene surge the demand of the market

One of the most common but important factors motivating the acceptance of feminine hygiene is the safety and well-being of women during the menstruation cycle. Every month women must go through this regular process, and it becomes tremendously important to keep hygiene during periods to avoid contamination. Increasing alertness among women about keeping hygiene is another factor, which is creating a positive influence on the overall market for feminine hygiene products. Altering lifestyle and growing per capita income is also increasing the development of feminine hygiene products across the globe. Feminine hygiene products such as tampons, sanitary napkins, and menstrual cups are user-welcoming and easily available. Feminine hygiene products are easy to transmit and dispose thus making them convenient for the user. The government’s initiative in spreading awareness about upholding hygiene especially among school girls is predictable to boost the development of feminine hygiene products.

Rise in the number of working women

As an increasing number of women are becoming monetarily independent, the top players are trying to mark them directly and affect their purchasing behavior, which, in turn, is providing an increase to the sales of feminine hygiene products. An increasing number of working women populations is foremost to the rising awareness concerning feminine hygiene products in countries such as India and China.




High pricing of the products and the risk of toxic shock syndrome interferences the growth of the market

Usage of female hygiene products is a controversial subject. In emerging economies across the globe, the main problem faced by persons is the pricing of the products they use. With respect to female hygiene products, the growing prices are predictable to influence their acceptance on a large scale, for instance, the high pricing of sanitary napkins is being criticized by women. This has caused in growing preference for homemade sanitary clothes that is probable to hinder the development of the feminine hygiene products market. Moreover, the steady use of sanitary napkins or tampons spread allergies among women owing to the material used while manufacturing the product.


Impact of COVID-19 in industry


The growing demand for vital FMCG products amid the novel coronavirus has resulted in the high prices of commodities in the hypermarkets/supermarkets. The hoarding of goods by people in the wake of indefinite lockdown proclaimed by the government agencies globally has caused disturbances in the supply and request of the products. This is predictable to obstruct the development of the market to some extent. However, the growing focus on replenishing the stores with customer goods, and the shared efforts by the government and companies to improve the economy will donate to the market development soon.


Global Feminine Hygiene Products Market: Segmentation


Based on product type, the global feminine hygiene market is divided into menstrual care products, Cleaning, and Deodorizing Products, out of which menstrual care products dominate the segment. The sanitary napkins/pads section is expected to grip the largest market share as they have a high acceptance rate among women across all geographic regions. The tampons segment is expected to be the fastest rising due to the increased awareness about benefits associated with tampons amid the female population and rising adoption among the female athletes.


Based on distribution channels, the report finds that supermarkets and hypermarkets are the major distribution channels, which offer an extensive variety of products to the customers under one roof.

Region-wise, Asia Pacific signifies the leading market of feminine hygiene products. Growing awareness about the prominence of personal hygiene is growing the demand for these products in the region. Other main regions include North America, the Middle East, and Africa, Europe, and Latin America.


Global Feminine Hygiene Products Market: Regional Insights


Asia-Pacific region is predictable to reflect high market attractiveness and is anticipated to show high potential for the development of the feminine hygiene products market with respect to increased adoption. The reason behind this development is the growing number of people in the region, especially China and India. Developed regions such as North America and Europe are also seizing an important revenue share in terms of usage of feminine hygiene products. Easy accessibility of feminine hygiene products due to the large presence of supermarkets and greater alertness among the female population about the use of hygiene products are the key reasons accountable for the development of feminine hygiene products in developed regions such as Europe and North America.


Competitive landscape


The leading players in the Global Feminine Hygiene Products Market include Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation, and other prominent players.


Recent Developments


  • September 23, 2020 - Johnson & Johnson Initiates Pivotal Global Phase 3 Clinical Trial of Janssen’s COVID-19 Vaccine Candidate
  • On July 17, 2020 - DWS Investment GmbH notified Ontex that it holds, as a result of the disposal of voting securities or voting rights, 2,261,451 shares in Ontex and has so crossed below the threshold of 3.00% of voting securities in Ontex on July 13, 2020, to 2.75%.


Scope of the Report




Years Considered

Historical data – 2017-2020

Base Year – 2020

Forecast – 2021 – 2027

Facts Covered

Revenue in USD Billion

Market Coverage

U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, UAE, South Africa, Saudi Arabia.

Product/Service Segmentation

By Product Type, By Distribution Channels, By Region

Key Players

The leading players considered for market analysis are Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC, and Kao Corporation and many others.



·         By Product Type

ü  Menstrual Care Products

Ø  Sanitary Napkins/Pads

Ø  Tampons

Ø  Menstrual Cups

Ø  Others

ü  Cleaning and Deodorizing Products


·         By Distribution Channels

ü  Hypermarkets/Supermarkets

ü  Convenience Stores

ü  Drugs Stores

ü  Others


·         By Region

ü  North America

ü  Europe

ü  Asia Pacific

ü  South America

ü  Middle East & Africa


The objective of the Study:


• To analyze and forecast the Global Feminine Hygiene Products Market size of the market in terms of value.

• To examine the careful market segmentation and forecast the market size, in terms of value, based on the region by segmenting.

• The Global Feminine Hygiene Products Market segmented into five regions, namely, North America, Europe, Asia Pacific, Middle East, South America, and their leading countries.

• To outline, categorized, and forecast the Global Feminine Hygiene Products Market based on By Product Type, By Distribution Channels, and By Region.

• To examine competitive developments, like By Product Type, By Distribution Channels, and By Region within the Global Feminine Hygiene Products Market.

• To highlight the impact analysis of the factors affecting the market dynamics such as growth drivers.

• To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.


Business Questions Answer by the Report


• How will the market drivers, restraints, and opportunities affect the market dynamics?

• What will be the market size in terms of value and volume and market statistics with a detailed classification?

• Which segment dominates the market or region, and one will be the fastest growing, and why?

• A comprehensive survey of the competitive landscape and the market participant players

• Analysis of strategy adopted by the key player and their impact on other players.


Customization Scope for the Client


Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:


Additional Company Information

• With five additional company detail analysis

• Additional country analysis

• Detailed segment analysis