Global Frozen Food Market, By Product Type (Fruits & Vegetables, Frozen Dairy Products, Bakery Products, Meat & Seafood Products, Convenience Foods & Ready Meals and Others); By Distribution Channel (Offline and Online Channels); By Region, (North America, Europe, the Asia-Pacific, the Middle East & Africa, and Latin America) Trend Analysis, Competitive Market Share & Forecast, 2017-2027
- Published Date: September 2021
- Report ID: BWC21101
- Available Format: PDF
- Page: 205
Report OverviewThe recent expansion of this market can be attributed to key driving factors such as the rise of the working-class population, the rise of millennials, improvements in dietary lifestyles, technological advances in the cold chain industry, and retail reforms. The convenience of cooking and longer shelf life are the key reasons why people prefer frozen food.
Global Frozen Food Market- Industry Trends & Forecast Report 2027
Source: BlueWeave Consulting
Global Frozen Food Market Overview
Food items that have been frozen and kept at a low temperature for a long time are known as frozen food. The
Global Frozen Food Market Trends
Increased demand for convenience in food
Because of the hectic lifestyles of millennials and the increasing working population, the frozen food market has grown steadily, especially in ready meals, frozen meat, on-the-go food, and other categories. Frozen foods have grown in popularity in urban areas because they need less time and effort to prepare than fresh produce. According to the World Bank, approximately 55% of the world's population lives in urban areas as of 2020, and by 2045, the figure is projected to rise by 1.5 times to 6 billion. Furthermore, the rise in disposable income of many households, combined with the impulsive buying trend among consumers, has led to an increase in the consumption of frozen food. Freezing of food extends their shelf life and makes them free from any added preservative. As a result, customers are drawn to these frozen food items, ensuring the market's continued viability.
Online Retail Industry
One of the emerging trends among consumers is online shopping. The digitalization of the retail industry has fueled the growth of the frozen food market. The introduction of new apps, increased mobile usage, and unrestricted internet access have simplified and increased the purchasing of frozen foods based on consumer preferences. According to Eurostat, approximately 26% of the global population purchased food via e-commerce websites or applications in 2018. Moreover, customers are increasingly turning to online shopping for purchasing frozen goods as a result of the pandemic's outbreak and the risk of virus exposure when going outside. In 2020, it was recorded that 42% of the households that buy frozen food have started buying them online, up from 26% in 2018.
Consumer preference for fresh and organic foods
Frozen food is widely regarded as a poor replacement for fresh food by the general public. It is assumed that food that has been stored for more than a year loses all of its nutritional value. However, such myths were broken by the U.S. Food and Drug Administration (FDA) and the International Food Information Council (IFIC). While nutrients such as vitamin C and folate can decompose due to temperature changes, nutrients are retained in frozen vegetables by storing at a constant low temperature or below the freezing point. This myth about frozen food can be resolved by raising customer consciousness about the quality of frozen foods.
Impact of COVID-19
With the advent of the COVID-19 pandemic, which caused many countries to declare a state of emergency, customers opted to eat more family meals than ever before. Frozen foods were the most convenient and cost-effective solution for families during the lockdown phase. Frozen food items offer the benefit of a longer shelf life than natural produce thus, saving consumers from making daily trips to the store and exposing themselves to the virus.
According to the American Frozen Food Institute (AFFI), frozen foods accounted for USD 65.1 billion in retail sales in 2020, representing a 21% rise over the previous year. During the pandemic, the increasing growth of the frozen food market has resulted in technical advances in the cold chain industry. However, in the final few months of 2020, offline retail markets, including supermarkets/hypermarkets, faced a severe shortage of frozen food products due to a disrupted supply chain.
Global Frozen Food Market: By Product Type
Based on product type, the global frozen food market is categorized into fruits & vegetables, frozen dairy products, bakery products, meat & seafood products, convenience foods, and ready meals and other products. Among all these, the ready meals segment held the largest share in 2020 followed by frozen meat and poultry products. Frozen-ready meals are rich in nutrition and taste. They also have a considerably longer shelf-life, which makes them convenient to use. These factors boost the market for such products. It is worth noting that the working-class people are the primary buyers of frozen ready meals or frozen meat/poultry items.
Global Frozen Food Market: By Distribution Channel
Based on the distribution channel, the global frozen food market is segmented into the offline channel (supermarkets, hypermarkets, and others), and online channel. The offline channel segment held the largest share in the frozen food market in 2020. Since convenience stores and supermarkets have perfect freezing and temperature-controlled facilities, it drives the growth of offline distribution channels.
However, many customers have flocked to online platforms to purchase frozen foods as a result of national lockdowns imposed during the coronavirus pandemic and the fear of being exposed to the deadly virus when stepping out. This has resulted in a 42% rise in consumers shopping for frozen goods online in 2020. Thus, online platforms are emerging as one of the fastest-growing segments in the global frozen foods market.
Global Frozen Food Market: Regional Insights
The global frozen food market is categorized into North America, Europe, the Asia-Pacific, Latin America, the Middle East & Africa. In 2020, Europe accounted for the largest share in the frozen food market. Recently, Europe has seen a large increase in the number of vegans, which has boosted sales of frozen vegetables and their products in the region. Increased urbanization, higher purchasing power, economic stability, and changes in dietary preferences are some of the other driving factors. The sudden outbreak of the pandemic also increased the sales of frozen foods in this region
Moreover, the Asia-Pacific market is expected to grow significantly during the forecast period. There has been an increase in the number of cold chain infrastructures in various developing countries primarily South and Southeast Asian countries. This has boosted the supply of frozen food in this region. An increase in online retail platforms catering to digital shopping of frozen food has also aided in the tremendous growth of this market.
Source: BlueWeave Consulting
The frozen food market is highly fragmented, with regional and foreign players competing for market share. Companies are continuously competing on various attributes such as product offerings, composition, quality, taste, flavors, price, scale, packaging, and marketing activities. The key players in this market are- General Mills Inc., Conagra Brands Inc., Nestle SA, Unilever, Kellogg Company, McCain Foods Limited, Kraft Heinz Company, Associated British Foods plc, Ajinomoto, Kuppies, Omar International Pvt Ltd., Shishi He Deming, and other prominent players.
The market players are taking every possible measure to ensure that the supply of frozen food in the market is not affected by any means during the COVID-19 breakdown. Several players in the frozen food market are entering into partnerships or adopting the strategy of merger & acquisitions with various food delivering corporations to gain a competitive edge in the market. These businesses are also focusing on strengthening their distribution channels in order to gain a larger market share and greater consumer penetration.
- In January 2021, ITC Ltd. stated that its frozen snack business grew three times since the pandemic.
- In October 2020, Nestle announced the acquisition of Freshly, one of the most successful fresh-prepared meal delivery services in the United States.
- In July 2020, Tyson Foods, Inc., launched its range of frozen chicken in the European foodservice market, which includes cafeterias, restaurants, and caterers.
- In July 2020, Conagra Brand Inc. introduced more than 24 new products in North America in response to the high demand for frozen food amid the COVID-19 pandemic.
Scope of the Report
Historical data – 2017-2020
Base Year – 2020
Forecast – 2021 – 2027
Revenue in USD Billion
U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Argentina, Japan, South Korea, China, India, Australia, UAE, South Africa, Saudi Arabia
By Product Type, By Distribution Channel
and By Region
Key Players for the market General Mills Inc., Conagra Brands Inc., Nestle SA, Unilever, Kellogg Company, McCain Foods Limited, Kraft Heinz Company, Associated British Foods plc, Ajinomoto, Kuppies, Omar International Pvt Ltd., Shishi He Deming, and other prominent players.
By product type
- Fruits & vegetables
- Dairy products
- Bakery products
- Meat & seafood products
- Convenience food & ready meals
- Other products
By distribution channel
- North America
- The Asia Pacific
- Latin America
- The Middle East & Africa
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