Global Toothpaste Market, By Product Type (Conventional Toothpaste, Herbal Toothpaste, and Whitening & Sensitive Toothpaste), End User (Kids and Adults), and Distribution Channel (Supermarket/Hypermarket, Independent Retail Store, Pharmacy, and Online Stores), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) Trend Analysis, Competitive Market Share & Forecast, 2021-2027
- Published Date: August 2021
- Report ID: BWC2145
- Available Format: PDF
- Page: 195
Report OverviewRising dental problems among children and adults mainly because of poor eating habits are driving the growth of the toothpaste market. Moreover, as consumers become more aware of oral health, herbal oral care products are becoming more popular, which in turn is driving the global toothpaste market.
The global toothpaste market was worth USD 18.8 Billionin 2020 and is further projected to reach USD26.1 Billionby 2027, at a CAGR of 4.9%during 2021-2027 (forecast period). Increasing dental problems among children and adults, primarily due to poor eating habits, are driving the growth of the toothpaste market. Furthermore, the toothpaste market is primarily driven by an increase in the popularity of herbal oral care products due to increasing consumer awareness of oral health. Moreover, with consumers becoming more aware of their oral health, manufacturers have been introducing new categories of oral hygiene products like teeth-whitening products. Furthermore, increasing premiumization and consumers looking for more targeted solutions are also influencing thegrowth of the global toothpaste market.
Source: BlueWeave Consulting
Global Toothpaste MarketOverview
The term toothpaste refers to a paste or gel that is applied to a toothbrush to clean the teeth and improve oral health and aesthetics. Mild abrasives are used in toothpastes to remove plaque and stains from your teeth. Toothpastealso consists of humectants that preventthem from drying inside the tube. In addition, flavoring agents in toothpaste help to keep your mouth feeling fresh. Brushing with toothpaste is the primary step to proper oral hygiene. The rising occurrence of cavities, tooth decay, and tooth sensitivity has together increased the demand for toothpaste in both emerging and developed economies. Consequently, toothpaste has become the basic requirement to maintain oral health and hygiene.
Increasing dental problems
With time, consumers have become more conscious about oral health and hygiene. The rise in oral health awareness has been driving many toothpaste manufacturers to introduce new categories of products related to oral hygiene. For instance, whitening toothpaste is one of the popular products used for teeth whitening. In contrast to ordinary toothpaste products, teeth whitening toothpaste is differently formulated. Such toothpaste contains special chemicals or polishing agents that are capable of removing surface stains more efficiently than normal toothpaste. Along with this, the growth of the toothpaste market has also been fueled by the increasing number of dental problems among children and adults, mainly due to bad eating habits and an increase in the popularity of herbal oral care products.
Mounting consumer preference for herbal toothpastes to be a prime opportunity
With consumers becoming more and more interested in herbal oral CARE products in the coming years, the renowned toothpaste brands will have much to gain from them. An increasing number of tooth abrasions is leading to an increasing preference for natural products that are devoid of chemicals. This is a primary factor contributing to the growth of the global toothpaste market. Among the plants used in the manufacturing of herbal toothpaste are camphor, cinnamon bark, neem bark, Acacia leaves. A growing number of companies are manufacturing oral care products with herbal properties, taking into consideration the demand for herbal toothpaste. It has been found that herbal toothpastes are particularly beneficial for adding long-lasting freshness each time you brush. These are also known for protecting your teeth and soothing troubled gums.
Growing competition in the global toothpaste market is one of the challenges facing the largest players in the oral care market. The global toothpaste market isfiercely competitive with many big players holding a majority of the market share. The market players are facing competition in many aspects such as pricing, promotional activities, new product launches, and expansion into new territories and channels. Moreover, to cater to the demands of the consumers and maintain a competitive edge, many vendors are also introducing various innovative oral hygiene products.
Impact of COVID-19 in the industry
Almost every industry has been severely affected by the outbreak of COVID-19 except for toothpaste, which has remained relatively unaffected, However, due to the closures of major distribution channels to prevent the spread of coronavirus, the supermarket/hypermarket segment was significantly damaged by the pandemic. Despite this, in some ways, the industry benefited from the government's support of essential products such as food, soaps, sanitizers, toothpastes,and so on during the lockdown. Moreover, due to the growing preference of consumers for products free of toxic chemicals and additives, herbal toothpaste products have been in demand during the lockdown.
Global Toothpaste Market: By Product Type
Based on product types, the global toothpaste market is groupedinto Conventional Toothpaste, Herbal Toothpaste, and Whitening & Sensitive Toothpaste. Among these, the segment which is having the largest share in the global toothpaste market, is the conventional segment, which is likely to maintain dominance throughout the coming years. One of the main reasons for the growing demand for conventional toothpaste around the globe is its ability to address major oral issues like fresh breath, cavities, decay, and bacteria, which are among the major oral issues that consumers face nowadays.
Global Toothpaste Market: By Distribution Channel
Based on distribution channels, the global toothpaste market is segmented into Supermarket/Hypermarket, Independent Retail Store, Pharmacy, and Online Stores. Out of all these, the segment, which held the maximum market shareis the supermarket/hypermarket segment. One of the factors responsible for this segment's growth is that consumers prefer to shop for groceries at supermarkets or hypermarkets, which usually have multiple shelves displaying different kinds of products, allowing them to make purchases quite easily.
Global Toothpaste Market – Regional Insights
Based on regions, the global toothpaste market is categorized into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Among all the regions, North Americaholds the largest market share and is likely to maintain its dominance even during the forecast period.Marketers are focusing on various marketing campaigns to enhance brand awareness, primarily via popular social media platforms, which is providing considerable benefits to North America’s toothpaste market. The chief contributor to the North American market in Canada. However, as a result of the growing population in China and India, oral hygiene awareness has increased significantly in these regions in recent years.
Source: BlueWeave Consulting
- In July 2021, Colgate-Palmolive launched three new toothpaste formulas in PET packaging for the European market under their Elixir line. In a remarkable packaging technology that is recyclable and designed for consumers to enjoy their toothpaste to the very last drop, Colgate Elixir is toothpaste has a breath-taking design.
- In April 2021, GSK Consumer Healthcare, in order to strengthen its portfolio of oral care offerings, launched its global toothpaste brand Parodontax in India. Having successfully marketed Sensodyne for tooth sensitivity over the past decade, the company now hopes to duplicate this success with Parodontax, its gum care toothpaste brand.
The key players in the global toothpastemarketare Amway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurveda Ltd,Unilever Group,and other prominent manufacturers.
The toothpaste industry is evolving with new launches by reputed firms aimed at appealing to the consumer's evolving preferences. Moreover, smart marketing is enabling the introduction of advanced toothpastes with more features and assistance, which is not only benefiting the global market, but also strengthening competition between industry players.
Scope of the Report
Historical data – 2017-2020
Base Year – 2020
Forecast – 2021 – 2027
Revenue in USD Billion
U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, Argentina, UAE, South Africa, Saudi Arabia
By ProductType,By End User, By Distribution Channel,By Region
Key players for Global Toothpaste Market are Amway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurveda Ltd and Unilever Groupand other key manufacturers.
- By Product Type
- Conventional Toothpaste
- Herbal Toothpaste
- Whitening & Sensitive Toothpaste
- By End User
- By Distribution Channel
- Independent Retail Store
- Online Stores
- By Region
- North America
- Latin America
- The Asia Pacific
- The Middle East
- What is the current size of the global toothpaste market?
Answer: The global toothpastemarket reached USD18.8 Billion in 2020.
- What are the major factors driving the growth of global toothpaste market?
Answer: The rising dental problems among children and adults mainly because of poor eating habits are driving the growth of the toothpaste market. Moreover,as consumers become more aware of oral health, herbal oral care products are becoming increasingly popular, primarily driving the global toothpaste market. This increasing consciousness among consumers about oral health has helped manufacturers introduce oral hygiene product categories like teeth-whitening products. Additionally, increasingpremiumization and consumers looking for more targeted solutions are influencing the growth of the market.
3. Who are the key players in the global toothpaste market?
Answer: The key players in the global toothpaste market areAmway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd., GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurveda Ltd, and Unilever Group andother key manufacturers.
4. Based on products, which segment accounted for the largest share in the global toothpaste market?
Answer: Based on product types, the conventional toothpaste segmentaccounted for the largest share in the global toothpaste market.
5. Which distribution channelaccounted for the largest share in global toothpastemarket?
Answer: The Supermarket/Hypermarketsegment is growing at a higher rate in the global toothpaste market.
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