India Adblue (diesel Exhaust Fuel) Market Bwc20118

India Adblue (diesel Exhaust Fuel) Market Bwc20118

India Adblue (Diesel Exhaust Fuel) Market By Storage Type (Bulk Storage Tank, Container, Dispenser and Others), By End User (into Automotive, Construction, Machinery, Farm Machinery, Electric Generator and Others); Trend Analysis, Market Competition Scenario & Outlook, 2021-2027

  • Published Date: August 2020
  • Report ID: BWC20118
  • Available Format: PDF
  • Page: 161

Report Overview

Upgraded infrastructure, progressive industrialization and increased demand for heavy-duty vehicles have provided a significant impetus to the AdBlue market in India. Besides, the low cost of manufacturing and increased adoption of Adblue in farm machinery have also driven agro-oriented Indian Adblue Market.

India Adblue (Diesel Exhaust Fuel) Market size- Industry Trends & Outlook Report 2027

India Diesel Exhaust Fluid (Adblue) market was appraised at USD 955 mn in 2017, and it is expected to reach at USD 1,234.4 mn by 2027 with a CAGR of 2.8% during upcoming period. Upgraded infrastructure, progressive industrialization and increased demand for heavy-duty vehicles have provided a significant impetus to the AdBlue market in India. Besides, the low cost of manufacturing and increased adoption of Adblue in farm machinery have also driven agro-oriented Indian Adblue Market. The Adblue is widely used agricultural machinery such as tractors, pumps, and harvesters increasing demand for the same in farms. Moreover, its beneficial role in minimizing harmful gas emissions is projected to offer lucrative business opportunities during the projection time.

India Adblue (Diesel Exhaust Fuel) Market Overview:

AdBlue is a diesel exhaust fluid used in vehicles with Selective Catalytic Reduction (SCR) technology to control the release of harmful gases into the atmosphere. AdBlue contains 32.5% solution of high-purity, synthetically manufactured urea in de-mineralized water, and is a safe-to-use fluid. It is produced by is by diluting urea prills in deionized water. Unfortunately, this method comes with drawbacks, such as


Ø  AdBlue® quality not conforming to ISO 22241 due to high biuret content in solid urea 

Ø  High production costs due to both finishing and blending steps –


Ø  High emissions from urea plant due to the finishing step.

The VDA (German Automotive Industry Association) owns the AdBlue® brand and manages producers through licenses. The value of the AdBlue® brand lies in the high-quality assurance provided by the producers. So, quality maintenance is the key.

India Adblue (Diesel Exhaust Fuel) Market Outlook and Trends

Growth drivers 

A rise in Adoption of Navigation System across Different End-Users

The stringent carbon emission norms adopted by the government entities and the automotive manufacturers and the increase in the sale of passenger cars and commercial vehicles are the primary elements driving the growth of the market. 

The rapidly growing automotive industry combined with the development of hybrid selective non-catalytic reduction (SNCR) and adoption of SCR technology in passenger vehicles is likely to enhance the demand for fuel-efficient AdBlue lubricant and create lucrative opportunities for the players operating in the market. 

The growing transportation needs to facilitate the movement of goods and growing population has promoted the sales of heavy and medium-duty vehicles, which cause high levels of air pollution. All such existing and new vehicles need to lower carbon emissions as per the regulations and so, are more likely to adopt SCR technology of Adblue.

Low Pollution & Cheap Maintenance

NOx emissions are harmful gases causing severe air pollution and are often condemned for acid rain and a growing greenhouse effect. On the other hand, nitrogen and water are harmless and can be safely discharged into the atmosphere. The focal task of diesel exhaust fluid is to split nitrogen oxide (NOx) gases into nitrogen and water and control harmful releases in climate.

Moreover, the superior design of engines with SCR systems permits less wear and tear on the engine during its useful life. Diesel Exhaust Fuel technology reduces the need for maintenance and the probability of break down. It improves fuel efficiency and engine performance.


A rise in Demand for Electrical Vehicles

Increasing adoption of electric vehicles helps conserve petroleum products, reduce global warming and curb environmental pollution. Increasing pulmonary diseases due to polluted air have induced government of India and China to design programs spreading awareness regarding environmental pollution, its health impacts and the possible remedies. The government has taken several initiatives to encourage the usage and production of electric vehicles. And, electric car manufacturers prefer using India Diesel Exhaust Fluid (AdBlue)s in vehicles due to the merits such as low maintenance, higher efficiency, high operating speed, and quick response. 

However, the growing demand for electric vehicles across India is projected to impede the growth of the India diesel exhaust fluid (AdBlue) market as it will result into less demand for diesel and hence, less demand for diesel exhaust fluid (AdBlue).

Impact of COVID-19 in industry

The emergence of the novel coronavirus infection that originated in Wuhan, China in December 2019 has resulted in a globally spread pandemic threatening public health significantly in recent times. On March 11, 2020, the World Health Organization (WHO) declared Covid-19 a pandemic and has asked governments to take urgent and aggressive actions to mitigate the outbreak. 

The current outbreak of the novel coronavirus disease (COVID-19) has led to drastic changes across all the industries, particularly the automotive sector. The onset of Covid-19 in India will adversely affect the automotive industry, causing a revenue loss of at least $1.5 -2.0 bn per month across the country. Even after Unlock-1 and 2, further decline in passenger vehicles demand is expected with less discretionary purchasing power. Besides, the transition to BS-VI norms will also increase the cost of ownership of the automotive.

In India, the automotive sector accounts for more than 60% of market share in Diesel exhaust fluid (AdBlue) market. The decline in demand for automobiles as well as transport has affected Diesel exhaust fluid market. But transportation for essential goods enables the sustenance of the whole value chain and supports the demand for Adblue to some extent.

However, the impact of COVID on Diesel exhaust fluid (Adblue) varies depending on intensity, duration and spread of the outbreak. All stakeholders in the value chain are affected for short or medium-term with problems ranging from the shortage of raw material, shifting of production to other countries, liquidity crunch to delays in availability of models, deferred launches and shrinkage in consumer demand.

India Adblue (Diesel Exhaust Fuel) Market: By Storage Type

Based on Storage Type, Adblue (Diesel Exhaust Fuel) is divided into Bulk Storage Tank, Container, Dispenser and Others. Bulk Storage tanks segment dominated the market in the year 2019 followed by container segment, and is expected to lead during the forecast period 2020-2026.

India Adblue (Diesel Exhaust Fuel) Market: By End User

Based on End User, Adblue (Diesel Exhaust Fuel) Market is segmented into Automotive, Construction, Machinery, Farm Machinery, Electric Generator and Others. The automotive segment has been the major contributor to the market during the year 2019, followed by Construction machinery. The primary reason behind the usage of Adblue by these industries is the need to reduce carbon emissions, smog or air pollutants.

Competitive landscape

The leading players in Adblue Market include Castrol India Limited, Yara Fertilisers India Pvt. Ltd., Nandan Petrochem Ltd, Power Blue International, New Blue India company, Shine India Technology & Co, Palsani Green Power Llp, Inabgo, and other prominent players.

Recent Development 


Ø  On December 18 2019: Renault, the number one European Automotive brand announced a strategic partnership with Castrol India Limited, the country’s leading automotive and industrial lubricant manufacturing company. Under this alliance, Castrol India would supply exclusive aftersales engine oil lubricants from January 1 2020. 

Ø  On January 12 2018: Yara successfully acquired the Urea business of Tata Chemicals at USD 421 Mn. It implied the transfer of all assets and liabilities (working capital) relating to the Babrala plant in Uttar Pradesh. It is the first foreign direct investment in the highly regulated urea sector. With this acquisition, Yara has gained a significant position in the Northern region, with access to a strong network of 650-700 dealers and can provide enhanced crop nutrition solutions to farmers in North India. 


Attribute Details
Years Considered Historical data – 2017-2019
Base Year – 2019
Forecast – 2021 – 2027
Facts Covered Revenue in USD Million
Market Coverage India
Product/Service Segmentation By Storage Type and By End-User
Key Players Castrol India Limited, Yara Fertilisers India Pvt. Ltd., Nandan Petrochem Ltd, Power Blue International, New Blue India company, Shine India Technology & Co, Palsani Green Power Llp, Inabgo and others


By Storage Type


Ø  Bulk Storage Tank

Ø  Containers

Ø  Dispenser

Ø  Others


By End-User


Ø  Automotive

·         Commercial Vehicle

·         Passenger Vehicle

Ø  Construction Machinery

Ø  Farm Machinery

Ø  Electric Generator

Ø  Others



The objective of the Study:


·         To analyze and estimate the India Adblue (Diesel Exhaust Fuel) market size, in terms of value.

·         To outline, categorize and project the India Adblue (Diesel Exhaust Fuel) market based on storage type and end-user.

·         To examine competitive developments in categories of storage type vehicles and end-user industry ithin the India Adblue (Diesel Exhaust Fuel) Market.

·         To highlight market dynamics such as drivers, restraints, opportunities, and challenges and their impact.

·         To provide a detailed competitive landscape, including major players, their strategic profiles, and market shares.


Business Questions Answered by the Report


Ø  How will the market drivers, restraints, and opportunities affect the market dynamics?

Ø  What will be the market size in terms of value and volume and market statistics with a detailed classification?

Ø  Which segment dominates the market or region, and which one will be the fastest-growing, and why?

Ø  Who are the key players in the market, and what is their share?

Ø  What is the strategy adopted by key players, and how does it affect the existing and new players?


Customization Scope for the Client


Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization as per client’s specific needs. The following customization options are available for the report:


Ø  Additional Company Information

Ø  Detail Analysis of five additional companies

Ø  Additional country analysis

Ø  Detailed segment analysis



1.    Research Framework

1.1. Research Objective

1.2. Product Overview

1.3. Market Segmentation

2.    Research Methodology

2.1.     Qualitative Research

2.1.1. Primary & Secondary Sources

2.2.     Quantitative Research

   2.2.1. Primary & Secondary Sources

2.3.   Market Breakdown & Data Triangulation

   2.3.1. Secondary Research

   2.3.2. Primary Research

2.4.    Regional Classification of Primary Research Respondents

2.5.     Assumptions & Limitations

3.    Executive Summary

4.    India Adblue (Diesel Exhaust Fuel) Industry Insights

4.1. Industry Value Chain Analysis

4.2. DROC Analysis

4.2.1.   Growth Drivers

4.2.2.   Restraints

4.2.3.   Opportunities

4.2.4.   Challenges

5.    India Diesel Exhaust Fluid (AdBlue)  Market for Analysis

5.1.Supply Chain Analysis

5.1.1.   Raw Material Suppliers

5.1.2.   AdBlue Producers       List of AdBlue Manufacturers

5.1.3.   Distribution & Sales Channel

5.1.4.   End User

5.2.Porter’s Five Forces Analysis

5.2.1.   Bargaining Power of Suppliers

5.2.2.   Bargaining Power of Buyers

5.2.3.   Threat of New Entrants

5.2.4.   Threat of Substitutes

5.2.5.   Intensity of Rivalry

5.3.Recent Development

5.4.Technology Landscape

5.5. Impact of Covid-19 on India Adblue (Diesel Exhaust Fuel) Industry.

6.    India Adblue (Diesel Exhaust Fuel) Market Overview

6.1. Market Size & Forecast by Value, 2016-2026

6.1.1.   By Value (USD Million)

6.2. Market Share & Outlook

6.2.1.   By Storage Type       Bulk Storage Tank       Containers       Dispenser       Others

6.2.2.   By End User       Automotive          Commercial Vehicle          Passenger Vehicle       Construction Machinery       Farm Machinery       Electric Generator       Others            

7.    Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *

7.1. Castrol India Limited

7.2. Yara Fertilisers India Pvt. Ltd.

7.3. Nandan Petrochem Ltd

7.4. Power Blue International

7.5. New Blue India company

7.6. Shine India Technology & Co

7.7. Palsani Green Power Llp

7.8. Inabgo       

7.9. Other Prominent Players

* Financial details in case of unlisted companies will be available as per data availability


**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

Market Segmentation

By Storage Type


Ø Bulk Storage Tank

Ø Containers

Ø Dispenser

Ø Others


By End-User


Ø Automotive

· Commercial Vehicle

· Passenger Vehicle

Ø Construction Machinery

Ø Farm Machinery

Ø Electric Generator

Ø Others



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