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India Baby Food Market, By Product Type (Milk Formula, Dried Baby Food, Ready to Feed Baby Food); By Category (Organic, Conventional); By Distribution Channel (Drugstores/ Pharmacies, Supermarkets/ Hypermarkets, Convenience Stores, Online Channels); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: March 2024
- Report ID: BWC24217
- Available Format: PDF
- Page: 200
Report Overview
A spurring demand for convenient food options due to parents’ busy lifestyles, rapid urbanization, a growing emphasis on health and wellness trends, and changing consumer preferences are expected to drive the India Baby Food Market during the forecast period between 2024 and 2030.
India Baby Food Market – Industry Trends & Forecast Report, 2030
India Baby Food Market size was estimated at USD 1.68 billion in 2023. During the forecast period between 2024 and 2030, the India Baby Food Market size is projected to grow at a CAGR of 12.23% reaching a value of USD 2.85 billion by 2030. Prominent drivers of the market are the increasing urbanization, rising medical complications, and evolving lifestyles among women. The category encompasses soft, easily consumable products for infants and toddlers, such as milk formulas and prepared baby foods made from mashed vegetables, fruits, and cereals, providing essential nutrients. The growing trend of self-employment and an expanding female workforce has led working mothers to opt for these products over traditional breastfeeding due to extended office hours. Also, medical complications during and after pregnancy contribute to the preference for infant milk formula, amplifying the demand and expanding the India Baby Food Market size.
Baby Food – Overview
Baby food refers to specially prepared and manufactured food products designed to meet the nutritional needs of infants and toddlers. These products are tailored to the developmental stage of a baby and are typically introduced when solid food becomes appropriate for their age. Baby food often includes pureed fruits, vegetables, grains, and meats, providing a balanced mix of essential nutrients such as vitamins, minerals, proteins, and carbohydrates. Some common forms of baby food include infant formula, jarred baby food, pouches with purees, and cereals. Baby food serves as a convenient and easily digestible source of nutrition for babies during the transition from exclusive breastfeeding or formula feeding to a more varied and textured diet as they grow.
India Baby Food Market
Growth Drivers
Busy Lifestyles and Growing Need for Convenient Options
The escalating demands driven by busy lifestyles and the need for convenience are fueling the growth of the India Baby Food Market. With government regulations mandating a 26-week maternal leave, working mothers are compelled to return to work, leading to a heightened reliance on infant formula and powdered milk to nourish infants in their absence. The scarcity of lactation consultants in public healthcare further reinforces this preference. Additionally, the anticipated urban population expansion, exceeding 675 million by 2035, intensifies the quest for convenient baby food solutions. Consequently, the market experiences a significant upswing as parents actively seek products that not only accommodate the time constraints of modern living but also effectively address the prevalent digestive health concerns among toddlers.
Challenges
Health and Nutrition Concerns
Health and nutrition concerns act as significant constraints, impeding the growth of the India Baby Food Market. Parents, increasingly wary of potential health risks associated with conventional baby food, are hesitant to opt for products containing additives and preservatives. This restraint is further compounded by rising awareness of the importance of natural, organic ingredients. As a result, companies in the baby food industry are compelled to address these concerns by developing healthier alternatives and transparent labeling practices to regain consumer trust and stimulate market growth.
Impact of Escalating Geopolitical Tensions on India Baby Food Market
Escalating geopolitical tensions exert a complex influence on the India Baby Food Market. Heightened uncertainties, trade disruptions, and geopolitical conflicts can disrupt supply chains, impacting the availability of raw materials essential for baby food production. Fluctuations in currency values and economic uncertainties may also contribute to pricing fluctuations, potentially affecting consumer purchasing power. Furthermore, geopolitical tensions can influence regulatory frameworks and trade policies, adding complexities for market participants. The market's resilience in the face of geopolitical challenges depends on the adaptability and strategic planning of industry players to navigate potential disruptions and maintain a stable supply chain for essential baby food products in the Indian market.
India Baby Food Market
Segmental Coverage
India Baby Food Market – By Product Type
By product type, the India Baby Food Market is divided into Milk Formula, Dried Baby Food, Ready to Feed Baby Food, and Others (Baby Snacks) segments. The milk formula segment holds the highest share in the India Baby Food Market by product type and is expected to maintain its dominance during the forecast period. The urban population's preference for growing-up milk formula as a holistic solution for toddler development is a key factor fueling increased sales. Concurrently, a rise in medical complications, notably lactation issues among women, further propels the demand for baby milk formula in India. Furthermore, global research consistently validates the safety and importance of baby products in child development. This validation has instilled confidence in parents, leading to a gradual adoption of these products for feeding their children. As a result, the growth trajectory for milk formula sales is expected to continue positively in the forecast period.
India Baby Food Market – By Category
Based on category, the India Baby Food Market is bifurcated into Organic and Conventional segments. The organic segment holds a higher share in the India Baby Food Market by category. It is primarily due to heightened parental awareness. Toddlers' underdeveloped immune systems make them susceptible to foodborne illnesses, prompting concerns among parents about conventional baby food. This has propelled a growing consciousness regarding the adverse effects of chemicals and preservatives, leading to a preference for organic products, free from pesticides and harmful substances. Companies like Tiny Spoons, Ormeal, and Happa respond by meticulously crafting baby food with natural ingredients, introducing organic product ranges. Addressing parental concerns has not only enhanced consumer trust but also significantly elevated the popularity of organic baby food products in recent years.
India Baby Food Market – By Distribution Channel
On the basis of distribution channel, the India Baby Food Market is divided into Drugstores/ Pharmacies, Supermarkets/ Hypermarkets, Convenience Stores, and Online Channels segments. The supermarkets/ hypermarkets segment holds the highest share in the India Baby Food Market by distribution channel. It can be attributed to its wide accessibility and diverse product offerings. These retail giants provide a one-stop-shop for parents, offering a comprehensive range of baby food products under a single roof. The convenience of finding various brands and options in one location, coupled with the assurance of quality and safety, makes supermarkets/hypermarkets the preferred choice for parents. Additionally, the organized layout and promotional activities within these outlets contribute to a positive shopping experience, further solidifying their position as the primary distribution channel for baby food in India.
India Baby Food Market – By Region
Geographically, the India Baby Food Market is divided into North India, South India, East India, and West India regions.
Competitive Landscape
Major players operating in India Baby Food Market include Nestlé India Ltd, Nutricia International Pvt Ltd, Abbott India Ltd, Mead Johnson Nutrition India Pvt Ltd, Scientific Brain Nutraceutical Pvt Ltd, Saipro Biotech Private Limited, Happa Foods, Early Foods, Gerber, Heinz, Gujarat Cooperative Milk Marketing Federation Ltd, Manna Foods Private Limited, Pristine Organics Pvt Ltd, and British Life Sciences. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Recent Developments
-
In September 2023 - Yoga Bar, an ITC-backed packaged foods company, expanded into the baby foods market by introducing porridge mixes under the brand Yoga Baby. Earlier this year, ITC made a strategic investment in Sproutlife Foods Private Ltd, the parent company of Yoga Bar, aiming to strengthen its position in India healthy foods market. Yoga Baby, inspired by traditional recipes, incorporates millets, oats, and ragi.
Scope of the Report
|
Attributes |
Details |
|
Years Considered |
Historical Data – 2019–2030 |
|
Base Year – 2023 |
|
|
Estimated Year – 2024 |
|
|
Forecast Period – 2024–2030 |
|
|
Facts Covered |
USD Billion |
|
Market Coverage |
India |
|
Product/ Service Segmentation |
Product Type, Category, Distribution Channel, Region |
|
Key Players |
Nestlé India Ltd, Nutricia International Pvt Ltd, Abbott India Ltd, Mead Johnson Nutrition India Pvt Ltd, Scientific Brain Nutraceutical Pvt Ltd, Saipro Biotech Private Limited, Happa Foods, Early Foods, Gerber, Heinz, Gujarat Cooperative Milk Marketing Federation Ltd, Manna Foods Private Limited, Pristine Organics Pvt Ltd, British Life Sciences |
By Product Type
-
Milk Formula
-
Dried Baby Food
-
Ready to Feed Baby Food
-
Others (Baby Snacks)
By Category
-
Organic
-
Conventional
By Distribution Channel
-
Drugstores/ Pharmacies
-
Supermarkets/ Hypermarkets
-
Convenience Stores
-
Online Channels
By Region
-
North India
-
South India
-
East India
-
West India
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- India Baby Food Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Increasing urbanization
- Busy lifestyles and the need for convenient options
- Health and wellness trends
- Changing consumer preferences
- Restraints
- Regulatory challenges
- Cultural and dietary preferences
- Health and nutrition concerns
- Opportunities
- Rising disposable income
- Growing awareness of nutrition
- Expanding e-commerce landscape in India
- Challenges
- Price sensitivity
- Competition with homemade alternatives
- Marketing and brand loyalty
- Growth Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- India Baby Food Market, Pricing Analysis
- India Baby Food Market: Marketing Strategies
- India Baby Food Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- By Volume (Million Kg)
- Market Share and Forecast
- By Product Type
- Milk Formula
- Dried Baby Food
- Ready to Feed Baby Food
- Others (Baby Snacks)
- By Category
- Organic
- Conventional
- By Distribution Channel
- Drugstores/ Pharmacies
- Supermarkets/ Hypermarkets
- Convenience Stores
- Online Channels
- By Region
- North India
- South India
- East India
- West India
- By Product Type
- Market Size & Forecast, 2019–2030
- North India Baby Food Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- By Volume (Million Kg)
- Market Share & Forecast
- By Product Type
- By Category
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- South India Baby Food Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- By Volume (Million Kg)
- Market Share & Forecast
- By Product Type
- By Category
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- East India Baby Food Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- By Volume (Million Kg)
- Market Share & Forecast
- By Product Type
- By Category
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- West India Baby Food Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- By Volume (Million Kg)
- Market Share & Forecast
- By Product Type
- By Category
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- India Baby Food Company Market Share Analysis, 2023
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- India Baby Food Market: Import & Export
- Impact of Geopolitical Tensions on India Baby Food Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Nestlé India Ltd
- Nutricia International Pvt Ltd
- Abbott India Ltd
- Mead Johnson Nutrition India Pvt Ltd
- Scientific Brain Nutraceutical Pvt. Ltd.
- Saipro Biotech Private Limited
- Happa Foods
- Early Foods
- Gerber
- Heinz
- Gujarat Cooperative Milk Marketing Federation Ltd
- Manna Foods Private Limited
- Pristine Organics Pvt. Ltd
- British Life Sciences
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Region
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 India Baby Food Segmentation
Figure 2 India Baby Food Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 India Baby Food Market Size, By Value (USD Million), 2019-2030
Figure 5 India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Figure 6 India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Figure 7 India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Figure 8 India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Figure 9 India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Figure 10 India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Figure 11 India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Figure 12 India Baby Food Market Share, By Region, By Value (USD Million), 2019-2030
Figure 13 India Baby Food Market Share, By Region, By Volume (Million Kg), 2019-2030
Figure 14 North India Baby Food Market Size, By Value (USD Million), 2019-2030
Figure 15 North India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Figure 16 North India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Figure 17 North India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Figure 18 North India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Figure 19 North India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Figure 20 North India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Figure 21 North India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Figure 22 South India Baby Food Market Size, By Value (USD Million), 2019-2030
Figure 23 South India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Figure 24 South India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Figure 25 South India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Figure 26 South India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Figure 27 South India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Figure 28 South India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Figure 29 South India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Figure 30 East India Baby Food Market Size, By Value (USD Million), 2019-2030
Figure 31 East India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Figure 32 East India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Figure 33 East India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Figure 34 East India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Figure 35 East India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Figure 36 East India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Figure 37 East India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Figure 38 West India Baby Food Market Size, By Value (USD Million), 2019-2030
Figure 39 West India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Figure 40 West India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Figure 41 West India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Figure 42 West India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Figure 43 West India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Figure 44 West India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Figure 45 West India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
List of Tables
Table 1 India Baby Food Market Size, By Value (USD Million), 2019-2030
Table 2 India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Table 3 India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Table 4 India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Table 5 India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Table 6 India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Table 7 India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Table 8 India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Table 9 India Baby Food Market Share, By Region, By Value (USD Million), 2019-2030
Table 10 India Baby Food Market Share, By Region, By Volume (Million Kg), 2019-2030
Table 11 North India Baby Food Market Size, By Value (USD Million), 2019-2030
Table 12 North India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Table 13 North India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Table 14 North India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Table 15 North India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Table 16 North India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Table 17 North India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Table 18 North India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Table 19 South India Baby Food Market Size, By Value (USD Million), 2019-2030
Table 20 South India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Table 21 South India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Table 22 South India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Table 23 South India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Table 24 South India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Table 25 South India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Table 26 South India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Table 27 East India Baby Food Market Size, By Value (USD Million), 2019-2030
Table 28 East India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Table 29 East India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Table 30 East India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Table 31 East India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Table 32 East India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Table 33 East India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Table 34 East India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Table 35 West India Baby Food Market Size, By Value (USD Million), 2019-2030
Table 36 West India Baby Food Market Size, By Volume (Million Kg), 2019-2030
Table 37 West India Baby Food Market Share, By Product Type, By Value (USD Million), 2019-2030
Table 38 West India Baby Food Market Share, By Product Type, By Volume (Million Kg), 2019-2030
Table 39 West India Baby Food Market Share, By Category, By Value (USD Million), 2019-2030
Table 40 West India Baby Food Market Share, By Category, By Volume (Million Kg), 2019-2030
Table 41 West India Baby Food Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Table 42 West India Baby Food Market Share, By Distribution Channel, By Volume (Million Kg), 2019-2030
Table 43 Nestlé India Ltd Company Overview
Table 44 Nestlé India Ltd Financial Overview
Table 45 Nutricia International Pvt Ltd Company Overview
Table 46 Nutricia International Pvt Ltd Financial Overview
Table 47 Abbott India Ltd Company Overview
Table 48 Abbott India Ltd Financial Overview
Table 49 Mead Johnson Nutrition India Pvt Ltd Company Overview
Table 50 Mead Johnson Nutrition India Pvt Ltd Financial Overview
Table 51 Scientific Brain Nutraceutical Pvt. Ltd. Company Overview
Table 52 Scientific Brain Nutraceutical Pvt. Ltd. Financial Overview
Table 53 Saipro Biotech Private Limited Company Overview
Table 54 Saipro Biotech Private Limited Financial Overview
Table 55 Happa Foods Company Overview
Table 56 Happa Foods Financial Overview
Table 57 Early Foods Company Overview
Table 58 Early Foods Financial Overview
Table 59 Gerber Company Overview
Table 60 Gerber Financial Overview
Table 61 Heinz Company Overview
Table 62 Heinz Financial Overview
Table 63 Gujarat Cooperative Milk Marketing Federation Ltd Company Overview
Table 64 Gujarat Cooperative Milk Marketing Federation Ltd Financial Overview
Table 65 Manna Foods Private Limited Company Overview
Table 66 Manna Foods Private Limited Financial Overview
Table 67 Pristine Organics Pvt Ltd Company Overview
Table 68 Pristine Organics Pvt Ltd Financial Overview
Table 69 British Life Sciences Company Overview
Table 70 British Life Sciences Financial Overview
Market Segmentation
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