Report Overview

Growing health awareness, innovations in the industry, rapid urbanization, and rising disposable incomes are the main factors driving the India Biscuits market during the forecast period between 2023 and 2029.

India Biscuits Market – Industry Trends & Forecast Report, 2029

India biscuits market size was estimated at USD 3.19 billion in 2022. During the forecast period between 2023 and 2029, the India Biscuits market size is projected to grow at a CAGR of 4.13% reaching a value of USD 4.078 billion by 2029. The demand for healthy and clean-label products, such as gluten-free, low-calorie, low-fat, and high-fiber biscuits, are the main factors driving the market's growth. Introducing innovative shapes, new flavors, attractive packaging, and healthier alternatives can attract consumers and contribute to market expansion. Additionally, increasing urbanization and rising disposable incomes in India are driving the growth of the biscuits market. As people become more affluent, they are spending more on snacks and convenience foods, such as biscuits.

India Biscuits Market – Overview

The market for biscuits is very promising in India. Biscuits market is one of the fastest growing of all sectors in the fast-moving consumer goods (FMCG) category. A biscuit is a type of flour-based baked food product. Biscuits are typically flat, hard, and unleavened. They come in both sweet and savory varieties, with a wide range of flavors, shapes, and ingredients. Sweet biscuits may include sugar, chocolate, icing, jam, ginger, or cinnamon, while savory biscuits can resemble crackers and have flavors like cheese.

India Biscuits Market

Growth Drivers

Innovations in the Industry

As consumers become more health-conscious, they are demanding biscuits that are made with healthier ingredients. Manufacturers are responding to this demand by introducing biscuits that are made with whole grains, nuts, and seeds. The growth of the health and wellness market is also driving innovation in the biscuits industry. Manufacturers are developing new products that are positioned as healthy snacks or meal replacements. The development of new biscuit varieties that are made with healthier ingredients, such as whole grains, nuts, and seeds.

The introduction of new biscuit flavors that appeal to the growing health-conscious consumer base. The development of new biscuit formats, such as bite-sized biscuits and biscuits that are designed to be eaten on the go. The use of new technologies, such as high-pressure processing, to develop biscuits that have a longer shelf life. These innovations are helping to drive the growth of the biscuits market in India and are making biscuits a more appealing option for health-conscious consumers. For example, Britannia NutriChoice Oats & Honey Biscuits are made with whole oats and honey and are a good source of fiber and protein.

Restraints

Intense Competition

The biscuits market in India is highly competitive, with a number of large and well-established players. This competition can make it difficult for new entrants to gain a foothold in the market. Key players the India biscuits market include Britannia Industries, Parle products, and ITC. These players have a strong brand presence and a wide distribution network. They are also constantly innovating and launching new products to attract consumers. This makes it difficult for new entrants to compete with these established players. In addition to the competition from established players, the biscuits market in India is also facing competition from other snack food categories, such as chips and crackers. These categories are also growing in popularity, and they are taking market share away from biscuits. The intense market competition is a major restraint for the growth of the biscuits market in India.

Impact of COVID-19 on India Biscuits Market

The biscuits industry faced challenges related to disruptions in manufacturing and distribution. Lockdowns and supply chain disruptions affected production and distribution networks, leading to fluctuations in product availability. Manufacturers had to adapt to these challenges to ensure a steady supply of products to meet consumer demand. With people spending more time indoors, the demand for packaged food items like biscuits surged. Biscuits became a convenient and accessible snack option for individuals working and studying from home. The shift in consumer behavior due to the pandemic prompted a change in consumption patterns. People leaned towards healthier snacking options and products that aligned with their remote work routines. Milk biscuits and Marie biscuits, known for their longer shelf life, experienced increased demand during this period.

India Biscuits Market

Segmental Coverage

India Biscuits Market – By Type

Based on type, India biscuits market is divided into crackers & savory biscuits and sweet biscuits. Crackers & savory biscuits were further segmented into plain and flavored. Sweet biscuits were further segmented into plain biscuits, cookies, sandwich biscuits, and chocolate-coated biscuits. The sweet biscuits segment is expected to account for a majority of the market share. This is due to the fact that sweet biscuits are consumed globally due to their taste, energy content, and easy accessibility. Some sweet biscuits are made with whole grains, nuts, and seeds. These biscuits offer health benefits, such as increased fiber intake and reduced risk of heart disease. Savory biscuits are also popular, and they are growing in popularity due to the increasing demand for healthy snacks.

India Biscuits Market – By Packaging

Based on packaging, India biscuits market is divided into pouches/packets, boxes, cans/jars and others. The pouches/packets segment holds a significant share in the packaging segment. Most manufacturers would bundle biscuits in tight wraps because, unlike loose packets, consumers equate these with firm, non-broken products. growing in popularity due to the increasing demand for healthy snacks. The cans/jars segment is expected to showcase growth trend due to increasing consumer preference towards premium packaging options for bakery products.

Competitive Landscape

Major players operating in India Biscuits market include Parle Products Pvt Ltd, Britannia Industries Limited, ITC Limited, Mondelez India Foods Private Limited, Surya Food & Agro Ltd, Anmol Biscuits Ltd, SAJ FOOD PRODUCTS (P) LTD, UNIBIC Foods India Pvt Ltd, Dukes Products India Limited, Mrs Bector Food Specialities Ltd, and Cremica Agro Foods Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In March 2023 - Britannia Industries announced that it would be investing INR 1,000 crore (USD 130 million) in the next three years to expand its biscuit manufacturing capacity in India. The company plans to add two new manufacturing lines at its existing plants and set up a new plant in the northern region of India.

Scope of the Report

By Type

• Crackers & Savory Biscuits

  1. Plain

  2. Flavored

• Sweet Biscuits

  1. Plain Biscuits

  2. Cookies

  3. Sandwich Biscuits

  4. Chocolate-coated Biscuits

By Packaging

• Pouches/Packets

• Boxes

• Cans/Jars

• Others

By Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Specialist Retailers

• Online

• Others

By Region

• North

• South

• East

• West