Report Overview

The bakery industry is one of the oldest businesses in India, which is changing, in terms of product range and services due to high nutrient value. India is one of the largest producers of biscuits in the world.

India Biscuits Market Size Industry Trends & Forecast Report 2027

India Biscuits Market is growing at the CAGR of 12.4 % and touched USD 5,151.2 Million in 2020. The market is expected to reach USD 11,792.3 Million by 2027. India Biscuit Market is growing significantly due to changes in consumer taste and preferences. Consumers nowadays are becoming more health-conscious, which is increasing the demand for convenience food. Moreover, an increase in the availability of various types of biscuits, as well as an increase in per capita household income, are some of the factors that are contributing to the market's growth.

India Biscuits Market Overview:

The bakery industry is one of the oldest businesses in India, which is changing, in terms of product range and services due to high nutrient value. India is one of the largest producers of biscuits in the world. Growing consumption of packaged and convenience foods, the availability of various types of biscuits, and a rise in disposable incomes are some of the factors that are driving the India biscuits market. Flavor and fondness for convenience food, concern for health and wellness, and a shift toward most delicate biscuits such as sugar-free, oats, wheat, and multi-grain biscuits, among others, are factors driving the market's growth.

India Biscuits Market Forecast and Trends

Growth Drivers

Active lifestyle and Health Awareness of consumers

The active lifestyles of consumers, as well as their growing preference for convenient eating choices, are propelling the demand for healthier biscuits. Consumers who are health-conscious prefer biscuits with a high nutritional value.This has made manufacturers use more fibrous and nutritious constituents like oats, decreasing the number of artificial colors and additives and avoiding high fructose syrup altogether. Another variant for health-conscious consumers is the low sugar or sugar-free biscuits that help with weight management, cholesterol management, and much more.

The Rising demand for Ready to Eat Snacks

The growing demand for ready-to-eat snacks among the people is further expected to boost the biscuit market's growth in India. Furthermore, the unexpected outbreak of COVID-19 and the pandemic-induced nationwide lockdown has raised the demand for convenience and healthy food items with longer shelf life, thereby driving the growth of the India biscuits market.One reason for the rise in demand for ready-to-eat foods is that a growing number of the working population have less time to cook, which in turn contributes to the demand for biscuits. Biscuits are a snack for all occasions andtherefore, are highly preferred by the working population who are always looking for convenient snacks.

Restraints

Increasing Consumer Awareness regarding ingredients

Simply meeting the minimum legal requirements for product labeling is no longer enough to create consumer trust.Consumers now have become savvier when it comes to interpreting advertised claims and determining the true benefits that matter to them.The only way to deliver convenient products is to stick to strict regulations pertaining to biscuit manufacturing. Additionally, increasing raw material costs and a rising tax burden on the sector are the challenges that the biscuit market is likely to face in the near future.

Impact of COVID-19 in the industry

The COVID-19 pandemic has affected almost every industry, including consumer goods, and the India biscuit market is no exception. Amidst all of the health problems, many businesses are still experiencing difficulties as a result of travel restrictions and limitations on the local movement. However, However, the sudden outbreak of COVID-19 and national lockdown have significantly increased demand for ready-to-eat snacks due to the growing demand for readily accessible snacks that can be consumed at home.Furthermore, as health problems become more prevalent, people are becoming more aware of the importance of eating nutritious foods, which is significantly adding to consumer demand.

India Biscuits Market: By Type

Based on type, the India biscuit market is categorized into sweet biscuits, and crackers & savory. Of these, the sweet biscuit section accounted for a significant share of the biscuit market. In the sweet biscuits category, the filled biscuits market is poised to rise at the highest CAGR during the forecast period. Sweet biscuits are consumed globally due to their taste, energy content, and easy accessibility. The high nutrient share of sweet biscuits also makes them a preferred choice for consumers. The rising popularity of ready-to-eat snacks and the increased convenience for consumers provided by the growing retail sector are expected to drive the growth of the sweet biscuits market during the forecast period.

India Biscuits Market: By Packaging

Based on packaging, the India Biscuits Market is grouped into pouches/packets, jars, boxes, and others. Pouches/Packets hold a significant share in the packaging segment. Most manufacturers would bundle biscuits in tight wraps because, unlike loose packets, consumers equate these with firm, non-broken products.Aside from that, manufacturers are incorporating innovations into their products, such as air cushions within flexible packs, to retain the shelf appeal of biscuits.

India Biscuits Market: By Distribution Channel

Based on the distribution channel, India biscuit market is categorized into convenience stores, independent bakery, online Retail, supermarket/ hypermarket, and others. Among these, the online retail sector is anticipated to hold the largest share in the biscuits market during the forecast period. That’s because online retailing provides more discounts and broader options to purchase. Additionally, the online platform is more popular because it allows for product delivery to the customer's doorstep.It is easy to shop online and one can purchase something while sitting at home. For instance, biscuits from national and foreign brands are easily available on Amazon, Flipkart, and Snapdeal, among other e-retailers in India.

India Biscuits Market – Regional Insights

Based on region, the India biscuits market is categorized into North India, West India, East India, and South India. The Northern Region of the country holds the maximum market share and it is expected to dominate the Indian market over the forecast period. Product innovations and high disposable income are the two primary factors driving the growth of the biscuits market in this region. Consumer tastes are also evolving, and the demand for on-the-go foods among the working population in the city is driving the market. Also, because of their increased buying power, customers can now afford to pay for delicious and high-quality biscuits. Additionally, the arrival of Manufacturing Multinationals and changing consumer habits are driving the growth of the biscuits industry.

Recent Developments

In April 2021, Britannia relaunched its Milk Bikis in a new avatar. The new Milk Bikis biscuit has been designed as the perfect snacking companion for parents who want to give their kids wholesome goodness without compromising taste.

In September 2020, Parle donated 3 crore packs of Parle G Biscuits to the needy people through Government Agencies with the country going for a 21-day lockdown due to the coronavirus pandemic.

Competitive Landscape

Key Players in the India Biscuits Marketare Parle Products Pvt. Ltd., Britannia Industries, ITC Limited, Mondelez India Foods Pvt. Ltd., Surya Food & Agro Ltd., Anmol Biscuits Ltd., SAJ FOOD PRODUCTS (P) LTD, UNIBIC Foods India Pvt. Ltd., Dukes Products India Limited, Mrs.Bectors Food Specialties Ltd., Patanjali, Horlicks, Karachi Bakery and other key manufacturers.

The market is quite favorable for new entrants as more and more new brands are entering the India biscuits market with more authentic products. Biscuit brands can spot flaws in their competitors' products, refine their products, and convey their uniqueness through marketing messages. However, the biggest challenge for the new entrants is a large amount of capital needed for setting up a biscuit company as it requires a huge plant and machinery to carry out its operation.

Scope of the Report

By Type

• Crackers and Savory
• Sweet Biscuits

By Packaging

• Pouches/Packets
• Jars
• Boxes
• Others

By Distribution Channels

• Convenience Stores
• Independent Bakery
• Online Retail
• Supermarket/ Hypermarket
• Others

By Region

• North
• South
• East
• West