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India Dietary Supplements Market

India Dietary Supplements Market

India Dietary Supplements Market, By Product Type (Vitamin And Mineral Dietary Supplements, Herbal Dietary Supplements, Protein Dietary Supplements, Others); By Form (Tablets, Capsules, Powders, Liquids, Softgel, Gel Caps); By Distribution Channels (Pharmacies and Drug Stores, Supermarkets And Hypermarkets, Online Channels, Others);By Application (Additional Supplements, Medical Supplements, Sports Nutrition); By End-User (Infant, Children, Adults, Pregnant Women, Old-Aged); Trend Analysis, Competitive Market Share & Forecast, 2018-2028

  • Published Date: August 2022
  • Report ID: BWC22306
  • Available Format: PDF
  • Page: 132

Report Overview

The growth of the dietary supplements market in India can be primarily attributed to the rising awareness regarding the relevance of the incorporation of the relevant micronutrients, vitamins, minerals, proteins, among others in the diet in order to live a healthy life. Moreover, rising instances of health conditions has further sensitized the government about nutritional deficiencies, which in turn has propelled the market growth.

India Dietary Supplements Market - Market Trends & Forecast Report 2028

India dietary supplements market was worth USD 4.31 billion in 2021, and it is further projected to reach USD 11.7 billion by 2028, exhibiting a CAGR of 15.4% during 2022-2028 (forecast period). T The growth of the dietary supplements market in India can be primarily attributed to the rising awareness regarding the relevance of the incorporation of the relevant micronutrients, vitamins, minerals, and proteins, among others, in the diet in order to live a healthy life. Moreover, rising instances of health conditions have further sensitized the government about nutritional deficiencies, which in turn has propelled the market growth. Additionally, the use of aggressive marketing and promotional tactics to promote dietary supplements is anticipated to benefit the market's expansion.

India Dietary Supplements Market

Dietary Supplements Overview

A dietary supplement is a concentration of vital nutrients that are either derived from food sources or artificially manufactured. The main function of dietary supplements is to fulfill the nutritional necessities of the human body and is typically consumed in the form of a pill, tablet, capsule, or liquid. A supplement can deliver nutrition either individually or in an amalgamation, depending upon the need of the consumer's body. Dietary supplements are rich in minerals, herbs, vitamins, enzymes, amino acids, and numerous other ingredients. The prime goal of consuming supplements is to bridge the nutritional gap in the body so as to prevent diseases and problems associated with lifestyle.

India Dietary Supplements Market Trends

Growth Driver

Increasing Awareness Regarding Nutritional Deficiencies among Consumers

There has been growing awareness regarding health-related issues that arise due to the lack of essential vitamins and minerals in diets. Factors like changes in eating habits and sedentary living without any physical activity have increased the occurrences of numerous lifestyle diseases such as diabetes, obesity, blood pressure, cardiovascular problems, and others, which has further sensitized the consumers regarding the nutritional requirements through their regular diets. As a result, nutritional supplements have achieved greater recognition as a medium to bridge the nutritional gaps. Also, the Indian government is also spreading awareness regarding balanced diets through movements and campaigns like the Eat Right Initiative. Therefore, various brands are harnessing this heightened concern among consumers by launching products that cater to their needs in the best possible way. For instance- Amway India launched a new range of Vitamin D3 mouth dissolvable strips and gummies for supporting bone health and eye health. These products are particularly targeting the busy millennials with minimal sun exposure and prolonged exposure to blue light radiations from various digital devices. Thus, the rising awareness about the relevance of including all the essential vitamins, minerals, micronutrients, etc., in the diet among Indian consumers has been playing a crucial role in propelling the Indian dietary supplement market.

Restraints

The high cost of dietary supplements is limiting market expansion.

The dietary supplements that diverse players are offering are placed at erratic prices, which is acting as a deterring factor for the market expansion for dietary supplements. Moreover, there is a greater demand for organic products. Again, organic products are on a much pricier side, making them out of most consumers' budgets. As a result, consumers are turning towards natural and cheaper sources for obtaining these nutrients and vitamins. However, supplement producers embrace technological advancement to reduce production costs and make their products more readily available to consumers at reasonable prices.

Impact of COVID-19 on the India Dietary Supplements Market

The abrupt coronavirus pandemic outbreak significantly impacted the Indian dietary supplements market expansion. As the economy struggled due to the pandemic, the Indian dietary supplements market witnessed a short-term disruption due to halted production, manufacturing plant shut-downs, ravaged trade, and the supply chain for nutritional supplement goods. However, the pandemic resulted in an upsurge in demand for human food supplements as people adopted them as means to build a robust immune system and lessen the likelihood of health threats. Moreover, the pandemic resulted in heightened health consciousness among Indian consumers, which acted as a boon for the Indian dietary supplements market.

India Dietary Supplements Market – By Type

Based on type, the Indian dietary supplements market has been segmented into vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others. Amidst the segmentation, the vitamin and mineral dietary supplements dominated the market with a considerable market share in 2021. This can be attributed to the widespread lack of essential vitamins, including vitamins A, B, C, and E, amongst the Indian population. The NFHS-4 data have revealed that India has the maximum burden of anemia worldwide, which is caused due to deficiency of vitamins and minerals and essential micronutrients iron, folic acid, vitamin B12, iodine, vitamin A and vitamin D.  

India Dietary Supplements Market – By Form

On the basis of form, the Indian dietary supplements market has been segmented into tablets, capsules, powders, liquids, soft gel, and gel caps. Amidst the segmentation, the tablets segment dominated the market with a considerable market share in 2021. Some of the important factors that contribute to the popularity of this segment include high affordability, convenient packaging, and longer shelf lives. They are preferred over liquid and other forms because their dosage is clearly established. Capsules closely trail the tablet segment. The rising importance of microencapsulation of the finished products to guarantee the controlled release is likely to soar the demand for capsules over the forecast period 2022-2028.

India Dietary Supplements Market – By Distribution Channel

On the basis of distribution channels, the Indian dietary supplements market has been segmented into pharmacies and drug stores, supermarkets and hypermarkets, online channels, and others. Amidst the segmentation, the pharmacy and drugstore segment dominated the market for dietary supplements and accounted for the largest revenue share in 2021, and is expected to lead over the forecast period. This can be attributed to the OTC sales of dietary supplements from pharmacies and drugstores owing to the surge in consumer awareness about the health benefits of dietary supplements. Moreover, the initiatives related to healthcare infrastructural development along with the introduction of aligned policies by the Indian government are likely to impact the popularity and expansion of dietary supplements. On the other hand, the online segment is expected to exhibit the highest growth rate over the forecast period.

Competitive Landscape

Many local vendors characterize the Indian dietary supplements market. The key players operating in the India dietary supplements market are Amway India Enterprises Private Limited, Herbal International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone, Nutricia International Private Limited, and other prominent players. The players maintain their dominance in the market by investing in research and development activities, integrating the latest and advanced technologies into their products, and launching improved products for the customers.

 

Recent Developments

  • February 2022: FMCG direct selling company Amway India has launched nutritional supplements in tasty, trendy, and simplified formats like mouth dissolving jelly strips and flavourful gummies under its flagship brand, Nutrilite. This new range of products is designed to suit the modern lifestyles, particularly of the young and busy millennials.

 

  • March 2022: India's fastest growing Plant-Based nutrition company, Wellbeing Nutrition, launched the world's first 100% USDA Certified Organic and plant-based melts Oral Thin Strips range for kids. There are two separate ranges launched that feature fan-favorite Marvel Super Heroes America, Hulk, Iron Man, Captain Black Panther, Thor, and adored Disney characters Elsa, Anna, and Olaf on pack.

 

Scope of Report

     

Attribute Details
Years Considered Historical data – 2018-2021
Base Year – 2021
Forecast – 2022 – 2028
Facts Covered Revenue in USD Million
Market Coverage India
Product/Service Segmentation By product type, by form, by distribution channel, by application and by end-use
Key Players The key players operating in the India Dietary Supplements Market are Amway India Enterprises Private Limited, Herbal International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited and other prominent players

 

By Product Type

      •  
  • Vitamin And Mineral Dietary Supplements
  • Herbal Dietary Supplements
  • Protein Dietary Supplements
  • Others

By Form

      •  
  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Softgel
  • Gel Caps

By Distribution Channel

  • Pharmacies and Drug Stores
  • Supermarkets And Hypermarkets
  • Online Channels
  • Others

By Application

      •  
  • Additional Supplements
  • Medical Supplements
  • Sports Nutrition

By End-Use

      •  
  • Infant
  • Children
  • Adults
  • Pregnant women
  • Old-aged

 

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Research Methodology
    1. Qualitative Research
      1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation
  3. Executive Summary
  4. India Dietary Supplements Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
    3. Technological Landscape/Recent Development
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  5. India Dietary Supplements Market Overview
    1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
      2. By Volume (Thousand Units)
    2. Market Share & Forecast
      1. By  Product Type
        1. Vitamin And Mineral Dietary Supplements
        2. Herbal Dietary Supplements
        3. Protein Dietary Supplements
        4. Others
      2. By Form
        1. Tablets
        2. Capsules
        3. Powders
        4. Liquids
        5. Softgel
        6. Gel Caps
      3. By Distribution Channel
        1. Pharmacies and Drug Stores
        2. Supermarkets And Hypermarkets
        3. Online Channels
        4. Others
      4. By Application
        1. Additional Supplements
        2. Medical Supplements
        3. Sports Nutrition
      5. By End-Use
        1. Infant
        2. Children
        3. Adults
        4. Pregnant women
        5. Old-aged
  6. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership, etc.)
  7. Impact of Covid-19 on India Dietary Supplements Market Industry
  8. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Amway India Enterprises Private Limited
    2. Herbal International India Private Limited
    3. Dabur India Limited
    4. Abbott India Limited
    5. Kraft Heinz India Private Limited
    6. Himalaya Drug Company
    7. Sun pharmaceutical Industries Limited
    8. GlaxoSmithKline Consumer Healthcare Limited
    9. Danone
    10. Nutricia International Private Limited
    11. Other prominent players

 

  1. Key Strategic Recommendations

 

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

 

List of Figures

 

Figure 1        India Dietary Supplements Market Segmentation

Figure 2        India Dietary Supplements Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        India Dietary Supplements Market Size, By Value (USD Million), 2018-2028

Figure 5        India Dietary Supplements Market Share, By Product Type, By Value, 2018-2028

Figure 6        India Dietary Supplements Market Share, By Form, By Value, 2018-2028

Figure 7        India Dietary Supplements Market Share, By Distribution Channel, By Value, 2018-2028

Figure 8        India Dietary Supplements Market Share, By Application, By Value, 2018-2028

Figure 9        India Dietary Supplements Market Share, By End-User, By Value, 2018-2028

 

List of Tables

 

Table 1         India Dietary Supplements Market Size, By Product Type, By Value, 2018-2028

Table 2         India Dietary Supplements Market Size, By Form, By Value, 2018-2028

Table 3         India Dietary Supplements Market Size, By Distribution Channel, By Value, 2018-2028

Table 3         India Dietary Supplements Market Size, By Application, By Value, 2018-2028

Table 4         India Dietary Supplements Market Size, By End-User, By Value, 2018-2028

Table 5         Amway India Enterprises Private Limited Company Overview

Table 6         Amway India Enterprises Private Limited Financial Overview

Table 7         Herbal International India Private Limited Company Overview

Table 8         Herbal International India Private Limited Financial Overview

Table 9         Dabur India Limited Company Overview

Table 10        Dabur India Limited Financial Overview

Table 11        Abbott India Limited Company Overview

Table 12        Abbott India Limited Financial Overview

Table 13        Kraft Heinz India Private Limited Company Overview

Table 14        Kraft Heinz India Private Limited Financial Overview

Table 15        Himalaya Drug Company Overview

Table 16        Himalaya Drug Company Financial Overview

Table 17        Sun pharmaceutical Industries Limited Company Overview

Table 18        Sun pharmaceutical Industries Limited Financial Overview

Table 19        GlaxoSmithKline Consumer Healthcare Limited Company Overview

Table 20        GlaxoSmithKline Consumer Healthcare Limited Financial Overview

Table 21        Danone Company Overview

Table 22        Danone Financial Overview

Table 23        Nutricia International Private Limited Company Overview

Table 24        Nutricia International Private Limited Financial overview

 

 

Market Segmentation

By Product Type

      •  
  • Vitamin And Mineral Dietary Supplements
  • Herbal Dietary Supplements
  • Protein Dietary Supplements
  • Others

By Form

      •  
  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Softgel
  • Gel Caps

By Distribution Channel

  • Pharmacies and Drug Stores
  • Supermarkets And Hypermarkets
  • Online Channels
  • Others

By Application

      •  
  • Additional Supplements
  • Medical Supplements
  • Sports Nutrition

By End-Use

      •  
  • Infant
  • Children
  • Adults
  • Pregnant women
  • Old-aged
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Frequently Asked Questions (FAQs):

Ans: The India dietary supplements market reached USD 4.31 billion in 2021.
Ans: The tablet segment held the largest share in the India dietary supplements market in 2021.
Ans: The key players operating in the India Dietary Supplements Market are Amway India Enterprises Private Limited, Herbal International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone, Nutricia International Private Limited and other prominent players.
Ans: The growth of the dietary supplements market in India can be primarily attributed to the rising awareness regarding the relevance of the incorporation of the relevant micronutrients, vitamins, minerals, proteins, among others in the diet in order to live a healthy life. Moreover, rising instances of health conditions has further sensitized the government about nutritional deficiencies, which in turn has propelled the market growth.