Report Overview

Deepening penetration of the internet and smartphones, rising average Indian household spending, convenience of online payment, and a spurring demand for sustainable packaging are expected to drive the growth of India E-Commerce Packaging Market during the forecast period between 2023 and 2029.

India E-Commerce Packaging Market - Industry Trends & Forecast Report, 2029

The India e-commerce packaging market size was estimated to be worth USD 115.25 billion in 2022. During the forecast period between 2023 and 2029, the India e-commerce packaging market size is projected to grow at a CAGR of 13.68% reaching a value of USD 279.25 billion by 2029. Major growth factors for the India e-commerce packaging market include deepening penetration of the internet and smartphones, rising average Indian household spending, and convenience of online payment. Through the availability of local language content on their platforms, Amazon and Flipkart have taken this support for this expansion in smaller cities a step further. The food delivery apps such as Zomato and Swiggy are also witnessing enormous growth in India, and are projected to boost the development of the India e-commerce packaging market during the forecast period.

India E-Commerce Packaging Market – Overview

eCommerce packaging describes how online vendors safeguard their goods for delivery, develop brand identity, and control shipping costs. Aesthetically pleasing and unique packaging may promote consumer satisfaction and revenue. This entails developing packaging that produces less waste, is simple to open, and provides excellent protection during shipment without increasing expenses. There are several types of eCommerce packaging available from online vendors among which corrugated boxes, padded mailers, and bags & envelopes are the most common ones.

India E-Commerce Packaging Market

Growth Drivers

Expansion of the E-Commerce Industry

According to India Brand Equity Foundation, “India’s social commerce has the potential to expand to USD 16–20 billion in FY25, growing at a CAGR of 55–60%.” The massive boom in the e-commerce industry in India is the result of the surge in the internet and smartphone penetration in the country. The data revealed that the number of internet connections reached 830 million in 2021 because of the ‘Digital India’ program. The number of smartphones has also significantly grown, and by 2026, that number is expected to be one billion. The growth in the e-commerce industry is expected to eventually proliferate the India e-commerce packaging industry during the forecast period.

Restraints

Low Awareness about E-commerce in Rural Areas

The expanding e-commerce industry is the major factor behind the India e-commerce packaging market growth. However, this growth is highly concentrated in metropolitan and Tier II and III cities. The rural areas of India are either untouched or recording slow progress in e-commerce growth. The high dependence on retailers and small-scale industries and shops and reluctance towards the adoption of online payments and grocery platforms may limit the growth of the India e-commerce packaging market.

Impact of COVID-19 on India E-Commerce Packaging Market

The India e-commerce packaging market witnessed prolific growth post the covid-19 pandemic outbreak in the country. The e-commerce platforms emerged as an effective alternative to brick-and-mortar stores for various essential goods including groceries and medicines. The convenience of online payment and its safety from virus transmissions further strengthened the e-commerce industry in India. Another thing to take into consideration is the shift to clean living, including sanitization, personal hygiene, social isolation, or utilizing healthy goods, as this is anticipated to have an influence on consumers long after the pandemic and is projected to boost the demand for e-commerce packaging during the forecast period.

India E-Commerce Packaging Market

Segmental Coverage

India E-Commerce Packaging Market – By Product

Based on product, the India e-commerce packaging market is segmented into boxes, bags, tapes, protective packaging, labels, mailers, and others. The corrugated board material segment holds the highest share in the India e-commerce packaging market. This kind of packaging offers maximum protection to the products inside compared to its counterparts and is easy to customize. It is suitable for vendors focused on improving their public relations and brand reputation. Corrugated boards are also gaining traction as a sustainable alternative to plastic packaging since these materials are biodegradable as well and can easily be recycled, repurposed, and disposed of.

India E-Commerce Packaging Market – By Material

Based on material, the India e-commerce packaging market is segmented into plastics, corrugated board, paper and paperboard, glass, and others. The plastics segment accounts for the highest market share as they are cheaper and allow the vendors to minimize their costs, which helps in keeping the price of the final products competitive. Furthermore, plastic packaging is also exceptionally durable and protects the products from wear and tear during shipment as well as lightweight and only accounts for 17% of all packaging weight.

India E-Commerce Packaging Market – By End User

Based on the end user, the India e-commerce packaging market is segmented into electronics and electrical, apparel and accessories, personal care, household, food and beverages, retail, automotive, pharmaceuticals, and others. The apparels and accessories segment accounts for the highest share of the India e-commerce packaging market. The increasing popularity of fast fashion clothing and affordable clothes through e-commerce platforms such as Amazon and Myntra is boosting the demand for e-commerce packaging. Additionally, constantly changing fashion trends and exposure to media are also influencing the growth of apparel and accessories in the Indian market, propelling the overall market growth.

Competitive Landscape

Major players operating in India e-commerce packaging market include Packman Packaging, U-Pack, Ecom Packaging, Avon Pacfo Services LLP, and TGI Packaging Pvt. Ltd, Kapco Packaging, Total Pack, Storopack India Pvt. Ltd, Oji India Packaging Pvt Ltd, Astron Packaging Ltd, and B&B Triplewall Containers Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product

• Boxes

• Bags

• Tapes

• Protective Packaging

• Labels

• Mailers

• Others

By Material

• Plastics

• Corrugated Board

• Paper and Paperboard

• Glass

• Others

By End User

• Electronics and Electrical

• Apparels and Accessories

• Personal Care

• Household

• Food and Beverages

• Retail

• Automotive

• Pharmaceuticals

• Others