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India K Beauty Products Market
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India K Beauty Products Market

Home Consumer Goods And Retail India K Beauty Products Market

India K-Beauty Products Market, By Product Type (Skincare, Makeup, Haircare, Others); By Age Group (Teenagers, Young Adults, Middle-Aged, Elderly); By Price Range (Premium, Mid-Range, Economical); By End User (Men, Women, Unisex); By Distribution Channel (Online, Offline); By Region (East India, West India, South India, North India), Trend Analysis, Competitive Landscape & Forecast, 2019–2032

  • Published Date: February 2026
  • Report ID: BWC26038
  • Available Format: PDF
  • Page: 140

Report Overview

Rapid adoption of K-Beauty products by the nation’s youth population, a surging demand for multifunctional skincare, the growing interest in eco-friendly and sustainable beauty products, and the introduction of innovative technologies in dermo-cosmetic products are expected to boost the growth of India K-Beauty Products Market during the forecast period between 2026 and 2032.

India K-Beauty Products Market – Industry Trends & Forecast Report, 2032

India K-Beauty Products Market size was estimated at USD 720.81 million in 2025. During the forecast period from 2026 to 2032, India K-Beauty Products Market size is projected to grow at a CAGR of 17.10%, reaching a value of USD 2,176.31 million by 2032. The expansion of India K-Beauty Products Market is majorly driven by the country’s large population with gaining global traction due to the rising popularity of Korean skincare and cosmetics, known for their innovative price regulations, natural ingredients, and multi-step beauty routines. The expansion of India K-Beauty Products Market is fueled by social media influence, K-pop and K-drama celebrity endorsements, and a growing global interest in clean beauty.

India K-Beauty Products Market

K-Beauty Products – Overview

K-Beauty, short for Korean Beauty, encompasses a wide range of skincare and cosmetic products originating from South Korea, known for their innovative formulations and emphasis on skin health. This beauty trend prioritizes a multi-step skincare regimen, commonly involving cleansing, toning, exfoliating, and moisturizing, along with the use of specialized treatments like serums and masks. K-Beauty products often feature unique ingredients, such as snail mucin, fermented extracts, and natural botanicals, which are believed to enhance skin texture and overall complexion. The popularity of K-Beauty has surged globally, including in India, driven by social media influence, the rise of K-dramas, and the increasing awareness of self-care practices. Consumers are drawn to K-Beauty for its focus on natural enhancement and the promise of achieving a "glass skin" look—characterized by a dewy, luminous finish.

India K-Beauty Products Market 

Growth Drivers

Rising Awareness about Skincare and Evolving Beauty Standards

The rising awareness about skincare and evolving beauty standards have significantly transformed the India beauty products industry in the recent years. As India young consumers become more educated about skin health, there is a growing emphasis on personalized skincare routines that address specific concerns, such as acne, aging, and hyperpigmentation. Social media platforms and beauty influences play a pivotal role in shaping these new standards, promoting diverse representations of beauty that celebrate individuality and authenticity. This shift encourages people to embrace their natural features rather than conforming to traditional ideals. As beauty norms continue to evolve, there is a greater appreciation for holistic self-care practices, leading to a more inclusive and progressive landscape in the beauty realm. Hence, the growing awareness about K-beauty products among young Indians is significantly driving the expansion of India K-Beauty Products Market.

Challenges

High Price Sensitivity and Limited Accessibility

High price sensitivity and limited accessibility are significant growth challenges for India K-Beauty Products Market. Majority of Indian consumers are highly sensitive to pricing. The Indian market is very diverse. The Indian consumers are multicultural. Many potential buyers are often deterred by the premium pricing of high-quality skincare and cosmetic products, leading to a preference for more affordable alternatives that may not offer the same efficacy or results. This price sensitivity is exacerbated by the varying purchasing power among different demographics, making luxury beauty brands less accessible to a broader audience. Additionally, limited accessibility to K-Beauty products in physical retail stores hinders consumers' ability to explore and experience these offerings firsthand. While online shopping has improved access, logistical issues, such as delivery delays and limited payment options, still pose barriers.

Impact of Escalating Geopolitical Tensions on India K-Beauty Products Market 

Escalating geopolitical tensions could significantly impact the growth of India K-Beauty Products Market, influencing both supply chains and consumer sentiment. As tensions rise between nations, trade relations may become strained, leading to potential tariffs, import restrictions, or delays in product availability. It could disrupt the steady flow of K-Beauty products into India, affecting both the affordability and accessibility of these items. Furthermore, consumer perceptions may shift; heightened nationalism can prompt individuals to favor domestic products over imports, impacting the sales of K-Beauty brands. Additionally, brands operating in or sourcing from affected regions may experience uncertainty, which can hinder marketing strategies and overall business growth. The combined effects of these geopolitical dynamics necessitate that K-Beauty brands remain agile, adapting their strategies to navigate market fluctuations while maintaining consumer engagement in a rapidly changing environment.

India K-Beauty Products Market 

Segmental Coverage

India K-Beauty Products Market – By Product Type

India K-Beauty Products Market by product type is segmented into Skincare, Makeup, Haircare, and other product types. Skincare is a primary focus, with categories such as cleansers, which effectively remove impurities and prepare the skin for subsequent treatments; moisturizers, designed to hydrate and nourish; serums, concentrated formulas targeting specific concerns like pigmentation or aging; and masks, offering intensive treatments for various skin issues.

India K-Beauty Products Market Size

India K-Beauty Products Market – By Age Group

Based on age group, India K-Beauty Products Market is divided into Teenagers, Young Adults, Middle-Aged, and Elderly segments. Teenagers often seek products that address issues like acne and oil control while prioritizing gentle, non-irritating formulations. As consumers transition into young adulthood, their focus shifts toward achieving a balanced complexion and maintaining skin health, resulting in a demand for products like lightweight moisturizers and effective serums.

India K-Beauty Products Market – By Price Range

On the basis of price range, India K-Beauty Products Market is segmented into Premium, Mid-Range, and Economical. Premium products often feature high-quality ingredients and advanced formulations, appealing to consumers willing to invest in luxury skincare experiences. These items typically come with strong branding and marketing efforts that emphasize efficacy and unique benefits, attracting those who prioritize quality.

India K-Beauty Products Market – By End User

India K-Beauty Products Market by end user is segmented into Men, Women, and Unisex. Traditionally, K-Beauty has largely targeted women, emphasizing a wide range of skincare and cosmetic solutions tailored to various skin concerns, such as hydration, anti-aging, and pigmentation. However, the players in India K-Beauty Products Market are increasingly recognizing the growing demand for men’s grooming products, leading to the development of skincare lines specifically formulated to address men’s unique skin types and issues, such as oiliness and sensitivity. This shift signifies a broader acceptance of skincare routines among men, who are now seeking effective, straightforward products.

India K-Beauty Products Market Trend

India K-Beauty Products Market – By Distribution Channel

Based on distribution channel, India K-Beauty Products Market is bifurcated into Online and Offline segments. Online sales have surged, driven by the convenience of major e-commerce platforms, including Amazon and Flipkart, which allow consumers to explore a vast selection of products from the comfort of their homes. Additionally, many brands have established their own websites, facilitated direct sales and fostered brand loyalty through exclusive offers and content.

India K-Beauty Products Market – By Region

Geographically, India K-Beauty Products Market is divided into East India, West India, South India, and North India. North India is characterized by a mix of urban and rural demographics, with a growing affinity for K-Beauty driven by exposure to international trends and increased disposable income in cities like Delhi and Chandigarh. In South India, where skin care practices are rooted in traditional beauty rituals, there is a rising demand for products that incorporate natural ingredients, aligning with local preferences for herbal and holistic solutions. East India, with its unique climate and skin types, sees consumers gravitating towards lightweight products that offer hydration and sun protection, particularly during the region's humid seasons.  

India K-Beauty Products Market Growth

Competitive Landscape

Major companies operating in India K-Beauty Products Market include The Face Shop, Innisfree, Etude House, Cosrx, Missha, Laneige, Banila Co., Amorepacific Corporation, The Crème Shop, Nykaa, Able C & C Ltd, Adwin Korea Corporation, CLIO COSMETICS Co. Ltd, Tonymoly Co. Ltd, and SheLC. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

Attributes

Details

Years Considered

Historical Data – 2019–2025

Base Year – 2025

Estimated Year – 2026

Forecast Period – 2026–2032

Facts Covered

Revenue in USD Million

Market Coverage

India

Product/ Service Segmentation

Product Type, Age Group, Price Range, End User, Distribution Channel, Region

Key Players

The Face Shop, Innisfree, Etude House, Cosrx, Missha, Laneige, Banila Co., Amorepacific Corporation, The Crème Shop, Nykaa, Able C & C Ltd, Adwin Korea Corporation, CLIO COSMETICS Co. Ltd, Tonymoly Co. Ltd, SheLC

 

 

By Product Type

  • Skincare

    1. Cleansers

    2. Moisturizers

    3. Serums

    4. Masks

  •  Makeup

    1. Foundation

    2. Lip Products

    3. Eye Makeup

  • Haircare

    1. Shampoos

    2. Conditioners

    3. Treatments

  • Others

    1. Body Care

    2. Fragrances

By Age Group

  • Teenagers

  • Young Adults

  • Middle-Aged

  • Elderly 

By Price Range

  • Premium

  • Mid-Range

  • Economical

         By End User

  • Men

  • Women

  • Unisex

        By Distribution Channel

  • Online

    1. E-commerce platforms

    2. Brand websites

  • Offline

    1. Specialty Stores

    2. Supermarkets/Hypermarkets

    3. Beauty Salons & Spas

By Region

  • North India

  • South India

  • East India

  • West India

  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Executive Summary
  3. India K-Beauty Products Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Growing Demand for Premium and Innovative Skincare Products
        2. Rising Awareness of Skincare and Evolving Beauty Standards
        3. Increasing Urbanization and Disposable Income
      2. Restraints
        1. Limited Brand Awareness
        2. Supply Chain Disruptions
      3. Opportunities
        1. Growing Preference for Natural and Sustainable Beauty Products
        2. Increased Popularity of Hybrid Beauty Products
        3. Expanding Demand in Tier–2 and Tier-3 Cities
      4. Challenges
        1. High Price Sensitivity and Limited Accessibility
        2. Competition from Domestic and International Brands
    3. Porter’s Five Forces Analysis
    4. Regulatory Framework
      1. Bargaining Price Range of Suppliers
      2. Bargaining Price Range of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4. India K-Beauty Products Market: Marketing Strategies
  5. India K-Beauty Products Market: Pricing Analysis
  6. India K-Beauty Products Market: Geography Analysis
    1. India K-Beauty Products Market, Geographical Analysis, 2025
    2. India K-Beauty Products Market Attractiveness Analysis, 2026–2032
  7. India K-Beauty Products Market Overview
    1. Market Age Group & Forecast, 2019–2032
        1. By Value (USD Billion)
    2. Market Share & Forecast
      1.  By Product Type
        1. Skincare
            1. Cleansers
            2. Moisturizers
            3. Serums
            4. Masks
        2. Makeup
            1. Foundation
            2. Lip Products
            3. Eye Makeup
          2. Haircare
            1. Shampoos
            2. Conditioners
            3. Treatments
        3. Others
            1. Body Care
            2. Fragrances
      2. By Age Group
        1. Teenagers
        2. Young Adults
        3. Middle-Aged
        4. Elderly
      3. By Price Range
        1. Premium
        2. Mid-Range
        3. Economical
      4. By End User
        1. Men
        2. Women
        3. Unisex
      5. By Distribution Channel
        1. Online
            1. E-commerce Platforms (Amazon, Flipkart)
            2. Brand websites
        2. Offline
            1. Specialty Stores
            2. Supermarkets/Hypermarkets
            3. Beauty Salons & Spas
      6. By Region
          1. North India
          2. South India
          3. East India
          4. West India
  8. North India K-Beauty Products Market
    1. Market Product Type & Forecast, 2019–2032
      1. By Value (USD Billion)
    2. Market Share & Forecast
      1. By Product Type
      2. By Age Group
      3. By Price Range
      4. By End User
      5. By Distribution Channel
  9. South India K-Beauty Products Market
    1. Market Product Type & Forecast, 2019–2032
      1. By Value (USD Billion)
    2. Market Share & Forecast
        1. By Product Type
        2. By Age Group
        3. By Price Range
        4. By End User
        5. By Distribution Channel
  10. East India K-Beauty Products Market
    1. Market Product Type & Forecast, 2019–2032
      1. By Value (USD Billion)
        1. By Product Type
        2. By Age Group
        3. By Price Range
        4. By End User
        5. By Distribution Channel
  11. West India K-Beauty Products Market
    1. Market Product Type & Forecast, 2019–2032
      1. By Value (USD Billion)
        1. By Product Type
        2. By Age Group
        3. By Price Range
        4. By End User
        5. By Distribution Channel
  12. Competitive Landscape
    1. List of Key Players and Their Offering
    2. Company Share Analysis, 2025
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
  13. Impact of Escalating Geopolitical Tensions on India K-Beauty Products Market
  14. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. The Face Shop
    2. Innisfree
    3. Etude House
    4. Cosrx
    5. Missha
    6. Laneige
    7. Banila Co.
    8. Amorepacific Corporation
    9. The Crème Shop
    10. Nykaa
    11. Able C & C Ltd
    12. Adwin Korea Corporation
    13. CLIO COSMETICS Co. Ltd
    14. Tonymoly Co. Ltd
    15. SheLC
    16. Other Prominent Players
  15. Key Strategic Recommendations
  16. Research Methodology
    1.    Qualitative Research
      1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Region
    5.    Assumptions & Limitations

*Financial Information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

 

 

List of Figures

 

Figure 1       India K-Beauty Products Market Segmentation

Figure 2       India K-Beauty Products Market Share (%), By Offerings, 2025

Figure 3       India K-Beauty Products Market Product Type, By Value (USD Million)

Figure 4       Porter’s Five Forces Analysis

Figure 5       India K-Beauty Products Market Value Chain Analysis

Figure 6       India K-Beauty Products Market: Marketing Channels

Figure 7       India K-Beauty Products Market, By Value (USD Million), 2019–2032

Figure 8       India K-Beauty Products Market Share (%), By Product Type, By Value (USD Million), 2019–2032

Figure 9       India K-Beauty Products Market Share (%), By Age Group, By Value (USD Million), 2019–2032

Figure 10     India K-Beauty Products Market (%), By Price Range, By Value (USD Million), 2019–2032

Figure 11     India K-Beauty Products Market (%), By End User, By Value (USD Million), 2019–2032

Figure 12     India K-Beauty Products Market (%), By Distribution Channel, By Value (USD Million), 2019–2032

Figure 13     India K-Beauty Products Market Share (%), By Region, By Value (USD Million), 2019–2032

Figure 14     North India K-Beauty Products Market Product Type, By Value (USD Million), 2019–2032

Figure 15     North India K-Beauty Products Market Share (%), By Product Type, By Value (USD Million), 2019–2032

Figure 16     North India K-Beauty Products Market Share (%), By Age Group, By Value (USD Million), 2019–2032

Figure 17     North India K-Beauty Products Market Share (%), By Price Range, By Value (USD Million), 2019–2032

Figure 18     North India K-Beauty Products Market Share (%), By End User, By Value

(USD Million), 2019–2032

Figure 19     North India K-Beauty Products Market Share (%), By Distribution Channel, By Value

(USD Million), 2019–2032

Figure 20     South India K-Beauty Products Market Product Type, By Value (USD Billion), 2019–2032

Figure 21     South India K-Beauty Products Market Share, By Product Type, By Value (USD Billion), 2019–2032

Figure 22     South India K-Beauty Products Market Share, By Age Group, By Value (USD Billion), 2019–2032

Figure 23     South India K-Beauty Products Market Share, By Price Range, By Value (USD Billion), 2019–2032

Figure 24     South India K-Beauty Products Market Share, By End User, By Value (USD Billion), 2019–2032

Figure 25     South India K-Beauty Products Market Share, By Distribution Channel, By Value (USD Billion), 2019–2032

Figure 26     East India K-Beauty Products Market Product Type, By Value (USD Billion), 2019–2032

Figure 27     East India K-Beauty Products Market Share, By Product Type, By Value (USD Billion), 2019–2032

Figure 28     East India K-Beauty Products Market Share, By Age Group, By Value (USD Billion), 2019–2032

Figure 29     East India K-Beauty Products Market Share, By Price Range, By Value (USD Billion), 2019–2032

Figure 30     East India K-Beauty Products Market Share, By End User, By Value (USD Billion), 2019–2032

Figure 31     East India K-Beauty Products Market Share, By Distribution Channel, By Value (USD Billion), 2019–2032

Figure 32     West India K-Beauty Products Market Product Type, By Value (USD Billion), 2019–2032

Figure 33     West India K-Beauty Products Market Share, By Product Type, By Value (USD Billion), 2019–2032

Figure 34     West India K-Beauty Products Market Share, By Age Group, By Value (USD Billion), 2019–2032

Figure 35     West India K-Beauty Products Market Share, By Price Range, By Value (USD Billion), 2019–2032

Figure 36     West India K-Beauty Products Market Share, By End User, By Value (USD Billion), 2019–2032

Figure 37     West India K-Beauty Products Market Share, By Distribution Channel, By Value (USD Billion), 2019–2032

 

List of Tables

 

Table 1        India K-Beauty Products Market Type, By Value (USD Billion), 2019–2032

Table 2        India K-Beauty Products Market Type, By Product Type, By Value (USD Billion), 2019–2032

Table 3        India K-Beauty Products Market Type, By Age Group, By Value (USD Billion), 2019–2032

Table 4        India K-Beauty Products Market Type, By Price Range, By Value (USD Billion), 2019–2032

Table 5        India K-Beauty Products Market Type, By End User, By Value (USD Billion), 2019–2032

Table 6        India K-Beauty Products Market Type, By Distribution Channel, By Value (USD Billion), 2019–2032

Table 7        India K-Beauty Products Market Type, By Value (USD Billion), 2019–2032

Table 8       India K-Beauty Products Market Type, By Region, By Value (USD Billion), 2019–2032

Table 9        North India K-Beauty Products Market, By Value (USD Billion), 2019–2032

Table 10      North India K-Beauty Products Market, By Product Type, By Value (USD Billion), 2019–2032

Table 11      North India K-Beauty Products Market, By Age Group, By Value (USD Billion), 2019–2032

Table 12      North India K-Beauty Products Market, By Price Range, By Value (USD Billion), 2019–2032

Table 13      North India K-Beauty Products Market, By End User, By Value (USD Billion), 2019–2032

Table 14      North India K-Beauty Products Market, By Distribution Channel, By Value (USD Billion), 2019–2032

Table 15      North India K-Beauty Products Market, By Country, By Value (USD Billion), 2019–2032

Table 16      South India K-Beauty Products Market, By Value (USD Billion), 2019–2032

Table 17      South India K-Beauty Products Market, By Product Type, By Value (USD Billion), 2019–2032

Table 18      South India K-Beauty Products Market, By Age Group, By Value (USD Billion), 2019–2032

Table 19      South India K-Beauty Products Market, By Price Range, By Value (USD Billion), 2019–2032

Table 20      South India K-Beauty Products Market, By End User, By Value (USD Billion), 2019–2032

Table 21      South India K-Beauty Products Market, By Distribution Channel, By Value (USD Billion), 2019–2032

Table 22      South India K-Beauty Products Market, By Country, By Value (USD Billion), 2019–2032

Table 23      East India K-Beauty Products Market, By Value (USD Billion), 2019–2032

Table 24      East India K-Beauty Products Market, By Product Type, By Value (USD Billion), 2019–2032

Table 25      East India K-Beauty Products Market, By Age Group, By Value (USD Billion), 2019–2032

Table 26      East India K-Beauty Products Market, By Price Range, By Value (USD Billion), 2019–2032

Table 27      East India K-Beauty Products Market, By End User, By Value (USD Billion), 2019–2032

Table 28      East India K-Beauty Products Market, By Distribution Channel, By Value (USD Billion), 2019–2032

Table 29      West India K-Beauty Products Market, By Value (USD Billion), 2019–2032

Table 30      West India K-Beauty Products Market, By Product Type, By Value (USD Billion), 2019–2032

Table 31      West India K-Beauty Products Market, By Age Group, By Value (USD Billion), 2019–2032

Table 32      West India K-Beauty Products Market, By Price Range, By Value (USD Billion), 2019–2032

Table 33      West India K-Beauty Products Market, By End User, By Value (USD Billion), 2019–2032

Table 34      West India K-Beauty Products Market, By Distribution Channel, By Value (USD Billion), 2019–2032

Table 35      The Face Shop Company Overview

Table 36      The Face Shop Financial Overview

Table 37      Innisfree Company Overview

Table 38      Innisfree Financial Overview

Table 39      Etude House Company Overview

Table 40      Etude House Financial Overview

Table 41      Cosrx Company Overview

Table 42      Cosrx Financial Overview

Table 43      Missha Company Overview

Table 44      Missha Financial Overview

Table 45      Laneige Company Overview

Table 46      Laneige Financial Overview

Table 47      Banila Co. Company Overview

Table 48      Banila Co. Financial Overview

Table 49      Amorepacific Corporation Company Overview

Table 50      Amorepacific Corporation Financial Overview

Table 51      The Crème Shop Company Overview

Table 52      The Crème Shop Financial Overview

Table 53      Nykaa Company Overview

Table 54      Nykaa Financial Overview

Table 55      Able C & C Ltd Company Overview

Table 56      Able C & C Ltd Financial Overview

Table 57      Adwin Korea Corporation Company Overview

Table 58      Adwin Korea Corporation Financial Overview

Table 59      CLIO COSMETICS Co. Ltd Company Overview

Table 60      CLIO COSMETICS Co. Ltd Financial Overview

Table 61      Tonymoly Co. Ltd Company Overview

Table 62      Tonymoly Co. Ltd Financial Overview

Table 63      SheLC Company Overview

Table 64      SheLC Financial Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: India K-Beauty Products Market size by value was estimated at USD 720.81 million in 2025.
Ans: India K-Beauty Products Market is expected to grow at a CAGR of 17.10% during the forecast period between 2026 and 2032.
Ans: By 2032, India K-Beauty Products Market size is forecast to reach a value of USD 2,176.31 million.
Ans: The growth of India K-Beauty Products Market is primarily driven by growing consumer knowledge about skincare routines and ingredients promotes interest in K-Beauty products renowned for their efficacy.
Ans: Key players in India K-Beauty Products Market include The Face Shop, Innisfree, Etude House, Cosrx, Missha, Laneige, Banila Co., Amorepacific Corporation, The Crème Shop, Nykaa, Able C & C Ltd, Adwin Korea Corporation, CLIO COSMETICS Co. Ltd, Tonymoly Co. Ltd, and SheLC.
Ans: The skincare segment is expected to grow at the fastest CAGR in India K-Beauty Products Market by product type during the forecast period between 2026 and 2032.
Ans: North India holds the significant market share in India K-Beauty Products Market.