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India Male Grooming Products Market - By Product (Male Toiletries, Electric Products, After Shave Lotions, Others); By Price Range (Mass Products, Premium Products); By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy Stores, Online Stores, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
- Published Date: March 2023
- Report ID: BWC23181
- Available Format: PDF
- Page: 250
Report Overview
Increased awareness of personal wellness and appearance among male consumers, increased social media influence, and increased preference for electric products may create opportunities for the growth of India Male Grooming Products Market during the forecast period between 2023 and 2029.
India Male Grooming Products Market - Industry Trends & Forecast Report, 2029
India male grooming products market size was estimated at USD 888.51 million in 2022. During the forecast period between 2023 and 2029, India male grooming products market size is projected to grow at a CAGR of 11.06% reaching a value of USD 1,844.65 million by 2029. The rise in males’ awareness of their well-being and appearance, as well as the expanding influence of societal trends, are some of the major driving forces behind the expansion of the India male grooming products market. Rapid urbanization as well as the growing influence of celebrities and influencers. Also, the growing number of men's salons is fueling India’s demand for male grooming brands. Some market participants are creating new electrical items, such as shavers and razors, by incorporating new performance characteristics based on cutting-edge technology.
India Male Grooming Products Market - Overview
The practice of cleaning and maintaining certain body parts is known as personal grooming. The goal of grooming is to look nice and make a good impression in addition to being concerned with hygiene. In the case of men, both teenagers and adults place a lot of emphasis on personal grooming. However, the product selection may vary based on the applications. There are many product categories for men's grooming, from hair care to shaving care to skin care. Shampoos, moisturizers, deodorants, hair care, skin care, shaving creams, colognes, concealers, serums, and shave care are a few examples of products that fall under this category. The market for men's grooming products has a lot of potentials because the body requires regular care at reasonably frequent intervals.
Growth Drivers
Growing Demand for Men's Grooming Items with Clear Labels and No Chemicals
Due to growing consumer knowledge of the negative effects of some chemicals heavily utilized in grooming goods, such as shaving creams, the market for men's grooming products has seen an increase in demand for natural, clean-label, and organic products. Increasingly, many men are choosing natural grooming products over those made of chemicals. The desire for secure, all-natural, organic, and non-cruelty grooming products has grown recently. The price of organic men's grooming products has increased due to the premiumization of these products and the rising importance of clean-label ingredients.
Restraints
Side Effects Associated with Cosmetic Products
Adverse reactions to cosmetic items will slow the market's expansion. Also, the development of the market would be hampered by rigorous rules related to product manufacture. Throughout the forecasted period, the market would face additional challenges due to the high cost of men's grooming products. The COVID-19 pandemic will function as a significant market restraint that will further stall the growth rate of the market for men's grooming products by harming sales revenue, the supply chain, and manufacturers.
Impact of COVID-19 on India Male Grooming Products Market
COVID-19 pandemic positively impacted the men's grooming products market because, as men were able to take better care of themselves because they had taken a vacation from their routine. As a result of these factors, grooming goods, such as beard oils, hair gels, face washes, deodorants, fragrances, and electronic trimmers and clippers saw a surge in sales during the lockdown. The rise of do-it-yourself (DIY) grooming is another significant trend in the men's grooming products market. Many beauty salons were closed, and even where they had not, customers avoided services due to concerns about close physical contact. As a result, men were experimenting with their appearance during the lockdown, which has led to a slight increase in sales of men's grooming products.
India Male Grooming Products Market
Segmental Coverage
India Male Grooming Products Market - By Product
Based on product, the India male grooming products market is divided into Male Toiletries, Electric Products, After Shave Lotions, and other segments. A large portion of the market is taken up by after-shaving lotions. The skincare segment is expected to grow at a significant rate. It is because males are becoming more conscious of skin care and because there are more skincare promotions on various media platforms. It, in turn, is expected to accelerate the market expansion.
India Male Grooming Products Market - By Price Range
Based on price range, India male grooming products market is divided into Mass Products and Premium Products segments. The mass products segment holds a higher market share. The demand for mass personal care products has expanded as a result of targeted marketing and product portfolio growth by mass personal care and cosmetics firms, such as Procter & Gamble and Beiersdorf. Also, the growing grooming trend among middle-class men in developing countries is driving demand for the mass category.
During the period in analysis, the premium segment is expected to grow at a significant CAGR. India male grooming market is expected to grow during the forecast period, due to increasing social media marketing by high-end products like LVMH, which is generating interest and raising awareness among the target audience. A major force behind high-end items in the men's market is undoubtedly the rise in the use of professional brands in salons.
India Male Grooming Products Market - By Distribution Channel
Based on distribution channel, the India male grooming products market is divided into Supermarkets & Hypermarkets, Pharmacy Stores, Online Stores, and other segments. The Supermarkets & Hypermarkets segment has a sizable market share, as it offers a wide range of products from various brands. The E-commerce segment is expected to grow at a significant rate in the coming years, due to the increasing convenience, competitive pricing, and variety of options provided by online sellers.
India Male Grooming Products Market - By Region
India male grooming products market by region is divided into North India, South India, East India, and West India. North India dominates the market, due to the increasing number of supermarkets, hypermarkets, and convenience stores in the region.
Competitive Landscape
India male grooming products market is fragmented with many country-based and multi-national companies. Major players in the market include Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.
Scope of the Report
|
Attributes |
Details |
|
Years Considered |
Historical Data – 2019–2022 |
|
Base Year – 2022 |
|
|
Estimated Year – 2023 |
|
|
Forecast Period – 2023–2029 |
|
|
Facts Covered |
Revenue in USD Million |
|
Market Coverage |
North India, South India, East India, West India |
|
Product/ Service Segmentation |
Product, Price Range, Distribution Channel, Region |
|
Key Players |
Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc. |
By Product
-
Male Toiletries
-
Electric Products
-
After Shave Lotions
-
Others
By Price Range
-
Mass Products
-
Premium Products
By Distribution Channel
-
Supermarkets and Hypermarkets
-
Pharmacy Stores
-
Online Stores
-
Others
By Region
-
North India
-
South India
-
East India
-
West India
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- India Male Grooming Products Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Increase in Consciousness Among Male Consumers about Personal Wellness and Appearance
- Increasing Influence of Social Media
- Restraints
- Various Side effects Related to Cosmetic Products
- Opportunities
- Increasing Preference for Electric Products
- Challenges
- Stringent Regulations Regarding the Manufacturing of Products
- Growth Drivers
- Technology Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- India Male Grooming Products Market Overview
- Market Size & Forecast, 2019–2029
- By Value (USD Million)
- Market Share & Forecast
- By Product
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
- By Price Range
- Mass Products
- Premium Products
- By Distribution Channel
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
- By Region
- North India
- South India
- East India
- West India
- By Product
- Market Size & Forecast, 2019–2029
- North India Male Grooming Products Market
- Market Size & Forecast, 2019–2029
- By Value (USD Million)
- Market Share & Forecast
- By Product
- By Price Range
- By Distribution Channel
- Market Size & Forecast, 2019–2029
- South India Male Grooming Products Market
- Market Size & Forecast, 2019–2029
- By Value (USD Million)
- Market Share & Forecast
- By Product
- By Price Range
- By Distribution Channel
- Market Size & Forecast, 2019–2029
- East India Male Grooming Products Market
- Market Size & Forecast, 2019–2029
- By Value (USD Million)
- Market Share & Forecast
- By Product
- By Price Range
- By Distribution Channel
- Market Size & Forecast, 2019–2029
- West India Male Grooming Products Market
- Market Size & Forecast, 2019–2029
- By Value (USD Million)
- Market Share & Forecast
- By Product
- By Price Range
- By Distribution Channel
- Market Size & Forecast, 2019–2029
- Competitive Landscape
- List of Key Players and Their Offerings
- India Male Grooming Products Market Company Market Share Analysis, 2022
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Covid-19 on India Male Grooming Products Market
- Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- Beiersdorf AG
- Procter & Gamble Co.
- L'Oréal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Region
- Assumptions & Limitations
- Qualitative Research
*Financial information in case of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 India Male Grooming Products Market Segmentation
Figure 2 India Male Grooming Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 5 India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 6 India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 7 India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 8 India Male Grooming Products Market Share, By Region, By Value, 2019–2029
Figure 9 North India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 10 North India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 11 North India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 12 North India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 13 South India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 14 South India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 15 South India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 16 South India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 17 East India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 18 East India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 19 East India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 20 East India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 21 West India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 22 West India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 23 West India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 24 West India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 25 West India Male Grooming Products Market Share, By Country, By Value, 2019–2029
List of Tables
Table 1 India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 2 India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 3 India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 4 India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 5 India Male Grooming Products Market Size, By Region, By Value, 2019–2029
Table 6 North India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 7 North India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 8 North India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 9 North India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 10 South India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 11 South India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 12 South India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 13 South India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 14 East India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 15 East India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 16 East India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 17 East India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 18 West India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 19 West India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 20 West India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 21 West India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 22 West India Male Grooming Products Market Size, By Country, By Value, 2019–2029
Table 23 Beiersdorf AG Company Overview
Table 24 Beiersdorf AG Financial Overview
Table 25 Procter & Gamble Co. Company Overview
Table 26 Procter & Gamble Co. Financial Overview
Table 27 L'Oréal SA Company Overview
Table 28 L'Oréal SA Financial Overview
Table 29 Shiseido Co., Ltd. Company Overview
Table 30 Shiseido Co., Ltd. Financial Overview
Table 31 Vi-john Group Company Overview
Table 32 Vi-john Group Financial Overview
Table 33 Colgate-Palmolive Company - Company Overview
Table 34 Colgate-Palmolive Company Financial Overview
Table 35 Kao Corporation Company Overview
Table 36 Kao Corporation Financial Overview
Table 37 Estee Lauder Companies, Inc. Company Overview
Table 38 Estee Lauder Companies, Inc. Financial Overview
Market Segmentation
By Product
-
Male Toiletries
-
Electric Products
-
After Shave Lotions
-
Others
By Price Range
-
Mass Products
-
Premium Products
By Distribution Channel
-
Supermarkets and Hypermarkets
-
Pharmacy Stores
-
Online Stores
-
Others
By Region
-
North India
-
South India
-
East India
-
West India
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