Report Overview

India Sports Nutrition Market is flourishing owing to rising urbanization as well as increasing consumption of sports nutrition products by the athletes.

India Sports Nutrition Market - Industry Trends & Forecast Report 2028

India Sports Nutrition Market is projected to grow at a CAGR of 9.6% during the forecast period (2022-2028). The rapid expansion of the market is predominantly due to obesity and diabetes luring individuals to fitness centers across the country. Increased sicknesses, an improving economy, and a shift in customer preferences for organic and natural sports nutrition are projected to drive the market in the Indian area. India is predicted to be the most profitable country for the expansion of the sports nutrition sector. It is expected to rise significantly during the projected period due to an increase in the number of fitness centers, health clubs, and the advent of numerous fitness classes, all of which are contributing to the expansion of the sports nutrition market in India.

Sports Nutrition - Overview

Athletic success is built on a solid foundation of sports nutrition. It is a well-thought-out dietary strategy that enables athletes and active individuals to function to their highest potential. It gives the body the correct kind of nourishment, energy, nutrients, and water to keep it hydrated and operating at its best. The following three concepts govern sports nutrition: Providing the body with nourishment to increase endurance, strength, and clarity is known as fueling. By staying hydrated, you can minimize muscle weariness and dehydration. After exercise, recuperation is important to help with.

India Sports Nutrition Market Forecast and Trends

Growth Drivers

Rising Health Clubs and Fitness Centers in India

The market for sports nutrition is expanding as health clubs and fitness facilities proliferate throughout many countries and offer membership incentives. Both the producers and numerous sports fans have a high need for flavored drinks. Manufacturers provide these products with a variety of flavors to meet the need for sports nourishment. Additionally offered to the market are delightful energy bars and beverages. All these factors boost the growth of the India Sports Nutrition Market during the forecast period (2022-2028).

Growing Consumer Awareness of Preventative Healthcare

Weakness, anxiety, despair, and other health problems are caused by the decreasing nutritional value of food products and their incapacity to satisfy the body's nutritional requirements. In addition, leading a hectic life and working long hours are obstacles to good eating. Although a substantial portion of the millennial population tends to stick to their conventional eating habits, busy schedules make fast food the go-to option. People are unable to meet their bodies' dietary needs as a result of all these problems. Consumers are gravitating toward nutritional products or sports supplements as a remedy for this nutritional gap to preserve their health and meet their nutritional needs.

Increasing Interest in Healthy Lifestyles

The health of people, as well as food, water, air, and weather, are being impacted by escalating climate changes, busy lifestyles, and shifting dietary preferences. Due to these reasons, more people are becoming health-conscious and emphasizing physical activity, eating a balanced diet, and taking nutritional supplements. In addition, urbanization is rapidly spreading across the country. The rural population is migrating to metropolitan areas due to the standard lives, career opportunities, and ease of daily life routines, which is fostering a crowd culture. People are favoring nutritional supplements as a way to maintain their health and fitness, which is boosting the worldwide sports supplement industry. All these factors boost the growth of the India Sports Nutrition Market during the forecast period (2022-2028).

Restraints

Overconsumption of Nutrition Supplements

The sports nutrition industry is getting a bad reputation due to the use of illegal substances and stimulants. The market for sports nutrition would grow slowly if prohormones or anabolic steroids are used. Overconsumption of supplements for sports nutrition may increase caloric intake. Therefore, it is anticipated that this will slow the segment's growth. All these factors hinder the growth of the India Sports Nutrition Market.

Impact of COVID-19 on India Sports Nutrition Market

COVID-19 has caused a sizable number of fatalities. Due to their alleged immune-boosting properties, nutritional supplements and nutraceuticals saw a spike in sales during the pandemic. Popular medical figures have advocated the use of specific dietary supplements in the prevention and acute treatment of SARS-CoV-2 infection on television and social media since the start of the coronavirus pandemic. By improving antiviral immunity and lowering mortality by decreasing the cytokine storm associated with severe COVID-19, vitamin D may also aid to prevent the spread of SARS-CoV-2. Additionally helping the immune system work properly, zinc may also have particular antiviral capabilities. The COVID-19 effect impacted the market for sports nutrition to change even more.

India Sports Nutrition Market - By Product Type

Based on the product type, the India Sports Nutrition Market is segmented into Sports Food, Sports Drink, and Sports Supplements. Among these, sports supplements account for the largest share in the India Sports Nutrition Market. The reason is the growing consumer awareness of the importance of physical fitness coupled with the widespread commercial availability of supplement powder. The expansion of market participants, the introduction of new goods, and the expansion of the product portfolio following consumer preferences all point to an increase in the demand for sports supplements. Moreover, the most popular sports nutrition is a protein powder, which is followed by sports drinks as these are the most well-known sports nutrition items on the market. All these factors propel the growth of the India Sports Nutrition Market during a forecast period (2022-2028).

India Sports Nutrition Market – By Raw Material

Based on raw material, the India Sports Nutrition Market is segmented into Animal Derived, Plant-Based, and Mixed. Due to an increase in the percentage of vegans nationwide, the plant-based sector dominates the India Sports Nutrition Market. Additionally, many customers are turning to plant-based nutrition products since they are higher in fiber and key nutrients and have less fat than goods made from animal sources. Furthermore, consumers are turning more and more to plant-based sports nutrition as a result of the proliferation of diseases derived from animals, such as avian flu. All these factors boost the growth of the India Sports Nutrition Market during the forecast period (2022-2028).

India Sports Nutrition Market - By Distribution Channel

Based on the distribution channel, the India Sports Nutrition Market is segmented into Specialty Stores, Supermarkets, Drug Stores, Online Channels, and Convenience Stores. The supermarkets/hypermarkets segment now has the biggest market share and is likely to continue to do so during the forecast period (2022-2028). Hypermarkets/supermarkets are the most popular places to buy sports nutrition products since they are the most convenient and have a wide variety of products to pick from.

Competitive Landscape

The leading market players in the India Sports Nutrition Market are Nestle S.A, Redbull GmbH, Keurig Dr. Pepper Inc, Nutrabolt, GlaxoSmithKline, Optimum Nutrition Inc, and Premier Nutrition Corporation, Biothrive Sciences, Now Foods, INC Sports Nutrition, Vitaco Health, Uelzena Group, and other prominent players.

The India Sports Nutrition Market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on research and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.

Recent Development

• For the 2020-21 season of the Hero Indian Super League FC Goa announced Optimum Nutrition, one of the leading sports nutrition and fitness supplements brands in India, as its official nutrition partner.

Scope of the Report

By Product Type

• Sports Food
• Sports Drink
• Sports Supplements

By Raw Material

• Animal Derived
• Plant-Based
• Mixed

By Distribution Channel

• Specialty Stores
• Supermarkets
• Drug Stores
• Online Channels
• Convenience Stores