Report Overview

Increasing investments in the broadcasting and cable television industries, along with technological advancements and government efforts to digitalize in developing regions of the nation could boost the growth of Indonesia Broadcasting and Cable TV Market during the forecast period between 2023 and 2029.

Indonesia Broadcasting and Cable TV Market - Industry Trends & Forecast Report, 2029

Indonesia broadcasting and cable TV market size was estimated at USD 1,375.61 million in 2022. During the forecast period between 2023 and 2029, the Indonesia broadcasting and cable TV market size is projected to grow at a CAGR of 4.19% reaching a value of USD 1,824.6 million by 2029. Major growth drivers for Indonesia broadcasting and cable TV market include the rising use of smart TVs, more people using the internet, and more people needing better distribution infrastructure. As people's lifestyles have changed, the need for broadcasting has changed as well, leading to an increase in the demand for digital content and a rise in cable subscriptions. The cable television revolution is being led by cable operators, who are airing popular TV shows, films, documentaries, news, sports, and another programming. Owing to the internet, people can now watch shows, movies, and news on smart TVs. The ability of smart TVs to connect to the internet, which aids in accelerating growth, is a nice feature. Market expansion is being fueled by rising investments in the broadcasting and cable television industries, as well as advancements in technology and government initiatives in developing regions to go digital.

Indonesia Broadcasting and Cable TV Market – Overview

Delivering audio or video to a particular audience over any electronic mass communication medium—typically the electromagnetic spectrum in one-to-many models—is known as broadcasting. Radio and television broadcasts are referred to by this phrase. The first form of broadcasting was FM radio, which gained popularity around 1920 as vacuum tube radio transmitters became more widely accessible. A broadcast is a way to reach a large audience with information. Broadcasting is typically restricted to a local area network system. The most direct and reliable source of information for a broad audience continues to be broadcasting services. Once you have the broadcast equipment, it will offer a free service.

Indonesia Broadcasting and Cable TV Market

Growth Drivers

Growing OTT Platforms

The growth of OTT platforms is one of the main factors driving the broadcast cable television market. Due to the ability to carefully choose the content in response to audience demand and the integration of predictive analytics models by media platforms, TV broadcasters can provide specially curated content. Internet connectivity and traditional TV channel subscription bundles are being offered by TV broadcasters, which is expected to create significant opportunities for the industry. These packages give TV networks new revenue streams and enable them to stop cord-cutting scenarios. These factors are expected to stimulate market expansion during the forecasted period.

Restraints

Strict Rules and Regulations of FCCs

The FCC's stringent rules and regulations may limit the growth of Indonesia broadcasting and cable TV market. The FCC regulates broadcast stations, repeater stations, and commercial broadcasting companies that run TV and radio stations. The FCC has the power to fine people and takes away broadcast licenses. Less than 1% of requests for station renewals are immediately granted, and the station must still meet the criteria for public convenience, need, or interest at the time of renewal.

Impact of COVID-19 on Indonesia Broadcasting and Cable TV Market

The COVID-19 outbreak had a significant impact on the Broadcasting and Cable TV market's overall supply chain. The suspension of production and end-use sector operations had an impact on the broadcasting and cable TV markets. The pandemic had an impact on the industry's overall growth. Sudden outbreak of the COVID-19 pandemic in 2020 and early 2021 resulted in the implementation of stringent lockdown regulations across several nations, causing disruptions in broadcasting and cable TV import and export activities.

Indonesia Broadcasting and Cable TV Market

Segmental Coverage

Indonesia Broadcasting and Cable TV Market – By Technology

By technology, Indonesia broadcasting and cable TV market is segmented into Satellite TV, Cable TV, Internet Protocol TV, and Digital Terrain TV. During the forecast period, the satellite TV segment is expected to grow at a rapid CAGR. The segment's expansion can be attributed to consumers' increasing preference for bundled packages that include both OTT and pay-tv services. The availability of high-definition picture quality is expected to increase demand. The provision of satellite transmission in various locations to display live events such as live news and sporting events is driving the market growth. User access to OTT media delivery platforms is limited due to inconsistency in internet speeds and associated high costs.

Indonesia Broadcasting and Cable TV Market – By Revenue Channel

Based on revenue channel, the Indonesia broadcasting and cable TV market is bifurcated into Advertising and Subscription segments. During the forecast period, it is expected the advertising segment to grow at a significant rate. The segment is expected to grow as satellite TV and cable TV networks become more prevalent in rural households and as marketers become more eager to diversify their clientele. Advertisers have been able to allocate budgets and gain screen time appropriately due to flexible purchasing options and simple network inventory. All of these elements are expected to drive the market.

Competitive Landscape

Major players operating in Indonesia broadcasting and cable TV market include RCTI (Rajawali Citra Televisi Indonesia), Televisi Republik Indonesia, Entertainment Corp., Cablevision Systems Corp., Gray Television Inc., Netflix Inc., Comcast Corp., Coinstar Inc., CNN, Channel Corp., TNT, United Global Com Inc., ESPN, and 5th Avenue News Corp. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Technology

• Satellite TV

• Cable TV

• Internet Protocol TV

• Digital Terrain TV

By Revenue Channel

• Advertising

• Subscription