Report Overview

Indonesia water purifier market is expanding at robust growth rate owing to a rapidly increasing need for water purifiers for quality drinking water at home, academic institutions, commercial buildings, and government establishments.

Indonesia Water Purifier Market – Industry Trends & Forecast Report 2028

Indonesia Water Purifier Market – Overview

A rapidly increasing demand for purified quality drinkable water is expected to drive the Indonesia water purifier Market. Consumer preferences for quality drinking water purified with water purifiers and innovative goods are also expected to drive the Indonesia Water Purifier Market forward in the coming years. Furthermore, increased disposable income and technological improvements would propel the Indonesia Water Purifier Market forward in the next five years.

Indonesia Water Purifier Market – Industry Trends and Market Forecast

An increasing focus on setting up and maintaining beautiful and modern looking kitchens, under sink type water purifiers are expected to hold the highest market share and dominate the market during the forecast period. The growing need for water purifiers at home, academic institutions, and commercial buildings is expected to propel the growth of Indonesia water purifier market in the next five years.

Growth Drivers

Increasing Disposal of Industrial and Domestic waste in Water Bodies

Indonesia is one of the countries that pollute water bodies, accounting for 85% of domestic pollution. After passing through communities, industry, and agricultural areas, the majority of Indonesia's rivers have been poisoned. Domestic activities are the primary source of BOD in rivers. Domestic wastewater pollutes river water because it is not properly treated, resulting in a high pollutant load. Residential garbage, on the other hand, is responsible for up to 80% of water pollution in Bandung and 75% of water pollution in Jakarta.

Scarcity of Safe Drinking Water

It is estimated that about 24 million Indonesians do not have access to clean, improved water, and 38 million do not have access to improved sanitation. The number of Indonesians without access to safe water nearly corresponds to the country's projected poverty rate, meaning that many households may lack the financial means to spend money on water because they simply cannot afford it.

Rising Demand for Portable Water Purifiers

Advancements in water purification systems will permit the market's rapid growth. Similarly, the extensive use of virus-eradication RO, UF, UV, Media, and NF filter systems has expanded the market reach. An increased use of the purifier for specialized and general functions, such as converting raw water to safe and enhanced grade water, will increase the market share of water purifiers. As there is a lack of clean, good-quality water, portable water filtration systems are becoming increasingly popular. The dangers of drinking contaminated water when hiking, camping, or backpacking have increased public awareness, resulting in a boom in demand for portable water purifiers.

Segmental Coverage

Indonesia Water Purifier Market – By End User

The market is divided into counter-top, under sink, faucet mount, and other types based on type. Because of the desire for beautiful and modern looking kitchens, under sink type water purifiers are expected to hold the greatest revenue shares and dominate the market segment in the next five years.

Indonesia Water Purifier Market – By Technology

The market is divided into RO, UF, UV, media, and others based on technology. Due to technical developments and increased need for effective equipment for clean and hygienic drinking water, RO technology is expected to dominate the market sector in the next five years. Certain bacteria smaller than 2 microns are ineffective in the RO system. Furthermore, osmotic pressure frequently eliminates minerals, lowering the quality of drinking water. Advanced technologies such as UV rays, which kill microorganisms in water and allow mineral quantity in the water; Nanofiltration techniques, which can support the removal of microbes smaller than 2-micron; and filters that replenish the amount of minerals in the water, are in high demand.

Indonesia Water Purifier Market – By Sales Channels

The market is divided into retail, distributor, direct, e-commerce, and others such as plumbers and contractors based on the sales channel. Due to rising retail sales, the retail segment dominated the market in 2021 with a share of over 30%, and is expected to continue to lead the market in the coming years. Due to increased dependency and a lack of information about branded items, the distributor sales channel is expected to grow significantly in the next five years.

Impact of Covid-19 on Indonesia Water Purifier Market

In 2020, the COVID-19 pandemic caused havoc on Indonesia's manufacturing sector, including water purifier producers. Indonesia had to go into lockdown and restrict activities in 2020 and 2021 to stop coranovirus from spreading. As a result of this, manufacture of water purifiers was temporarily halted. In addition, the threat of the disease spreading resulted in a manpower shortage, which slowed industry across the country. The disruption in the supply chain network was another significant effect of COVID-19 that was observed in the market. The Indonesian government had temporarily restricted automobile transportation across the country. Travel and logistical activities were stifled, resulting in delays in the delivery of raw materials and finished items, significantly restricting market expansion.

Regional Insights

It is critical to ensure that the water quality is suitable before allowing it to be filtered using a water purifier. In the next five years, market growth in the Jakarta region of the country is expected to be at the highest rate. In the next five years, improving infrastructure in the area and increased investment in well-established water purification systems will boost the growth of the Indonesia water purifier market.

Competitive Landscape

PT Coway International Indonesia, PT Cuckoo Global Indonesia, PT Advance Product Indonesia, PT Unilever Indonesia Tbk, PT Philips Indonesia Commercial, PT Sentrasarana Tirtabening, Toclas Indonesia, PT Hydro Water Technology, PT Toray International Indonesia, and PT Panasonic Gobel Indonesia are major players in the Indonesia Water Purifier Market.

Recent Developments

Pentair established a new and updated website, 'Pentair Water Solutions,' in January 2022, to provide a suite of revolutionary water solutions for household water treatment issues such as scale, odor, taste, and pollution.

Scope of the Report

 By Technology

• RO
• UV
• Gravity
• Sediment Filters
• Others

 By Sales Channel

• Distributor
• Direct
• Retail
• Wholesale
• Online

 By End User

• Residential
• Commercial
• Commercial Offices/Buildings
• Government
• Retail
• Education
• Others