Kombucha Market Size, By Product (Organic and Inorganic), By Type (Original and Flavored), By Application (Supermarket, Health Stores, Online Stores and Others) and By Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America); Trend Analysis, Competitive Market Share & Forecast, 2016-26

  • Published Date: March 2020
  • Report ID: BWC19404
  • Available Format: PDF
  • Page: 185

Report Overview

Global Kombucha Market Forecast and Trends

The global kombucha market was valued at USD 1.45 billion in 2019 and expected to reach USD 6.12 billion by 2026, at a CAGR of 23.56% over the forecast period 2020 - 2026.

Growing consumer preference for functional drinks over carbonated drinks and juices, along with awareness regarding the essential nutritional benefits of the product, expected to fuel the market growth.  Kombucha is known to improve body functioning, digestive health, and lift up mood and energy levels. The growing popularity of the product can be attributed to its unique flavor and fizzy taste, making it stand out amongst a wide array of beverages available in the market.

Companies are also increasingly investing in the marketing of kombucha through social media platforms. It has led to increased traction through consumer interest toward their product offerings. Innovative packaging, along with producing kombucha incorporating flavors and ingredients, such as lemon, ginger, berries, coffee, and other fruits will bolster demand in the forecast period.

The global kombucha market expected to witness significant growth due to the rapid development of the production process to improve and optimize fermenters by reducing inefficiencies observed during fermentation. Advanced bottling technology and automated labeling methods can further reduce production time along with reducing manual labor involved in the process and thereby positively influence market growth.

Global Kombucha Market Overview:

Kombucha is a fermented tea, which is also referred to as a functional beverage prepared by the fermentation cultures of yeast, bacteria, and enzymes, which improves the health as a high probiotic drink. It is slightly alcoholic fermented lightly bright, sweet, sweet-sour green or black tea drink manufactured with the symbiotic colony of bacteria and yeast (SCOBY).

SCOBY is commonly known as tea fungus or mushroom which is a symbiotic growth of living bacteria such as acetic acid and an osmophilic yeast species in a biofilm. Acetic acid nourishes the drink with enhanced probiotic content making it putative health benefits drink.

It is also known as the elixir of life, and this drink is witnessing immense popularity in the beverages sector owing to its fizzy taste, unique flavor, and energizing attributes. Kombucha is a carbonated probiotic drink that has proven health benefits, specifically related to the human digestive system.

Its consumption is increasing owing to its detoxifying capabilities, help to reduce cholesterol and blood pressure levels and promotes gut health. It also contains vitamin B, which supports energy, metabolism, cell proliferation and growth beneficial for hair, skin, and nails.

Growth Drivers

Increased health awareness

Consumers believe health attributes in the foods they eat are important, and are willing to pay more if it has health benefits. An increase in lifestyle disorders due to junk food and fast food culture has created health problems among people all over the world and this in turn has led to the increased dependency on wonder drugs and switching over to different health food and beverage products. These factors will lead to a rise in the demand for the global kombucha market in the forecast period.

Increasing consumptions of probiotics

Probiotics are found in both supplement form or as a component of food or beverages. Kombucha comes in the form of a beverage. Factors such as age, stress, and poor diets are responsible for digestive ailments, bloating, and reduced resistance to infections, consumption of probiotic-enhanced products (containing live microorganisms - probiotics) helps to cure these health conditions. These factors will further improve the market growth for the kombucha products.


Increasing Regulations

With increase in consumption of natural and chemical free beverages like Kombucha, concerns for the risk and safety issues related to it is also gaining potential and a standardized production method as well as approved regulations for raw material, unit operations, quality control, packaging, storage, serving criteria, intake range, etc. is increasing. These factors are the major restraint for the global kombucha market.

Global Kombucha Market: By Product

Based on the Product, the Kombucha industry segmented into Organic and Inorganic.  The organic segment is expected to grow with a higher CAGR as compared to the inorganic segment during the forecast period due to consumer’s inclination towards the natural products which has no side effects.

Global Kombucha Market: By Type

Based on the Type, the Kombucha industry bifurcated into Original and flavored. Original type kombucha has been the most preferred beverage for decades since it aids digestion, boosts immune health, and prevent bacterial and fungal infections. High glucaric acid levels also help in preventing symptoms of stomach cancer and reduce pancreatic load and ease the burden on the liver. Additionally, growing consumer demand for low sugar beverages has motivated product manufacturers to put raw drinks on display, advertise and promote their brands.

Global Kombucha Market: By Application

Based on the Application, the Kombucha is segmented into Supermarket, Health Stores, Online Stores and Others. The supermarket segment had the highest market share and is expected to grow during the forecast period due to ease of accessibility, and as it is an essential entity in devising the marketing strategy. The consumer is more prone to know about new products through on-shelf retail marketing, attractive packaging, and marketing events held at major supermarkets for consumer awareness by companies.

Global Kombucha Market: Regional insights

By geography, the Global Kombucha Market segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America had the largest share of revenue and is estimated to grow during the forecast period. Changing consumer preferences, along with the rising middle-class population, is acting as the main driver for this growth. The regional growth is primarily attributed to the increased demand and supply of non-carbonated and low-calorie beverages, such as original and flavored kombucha. Massive investments commenced in developing the beverages market is anticipated to surge preference for kombucha-based beverages in the region over the next few years.

Competitive Landscape:

The major market players in the global Kombucha market are GT'S Living Foods, KeVita Inc., Health Ade, Revive Kombucha, The Hain Celestial Group Inc, Brew Dr. Kombucha, Kombucha Wonder Drink, Makana Beverages Inc., Nessalla Kombucha, Reed’s Inc., Mojo Beverages, Cell-Nique Corporation, Wonder Drink, Kosmic, The Humm Buchiand and Other Prominent Players.

Recent Development:

January 2020 – GT’s Living Foods, the most loved and number 1 selling Kombucha brand in the US, enters the new year in celebration of its 25th anniversary and its continued mission to share the gift of Kombucha with the world. In honor of the brand’s history and the ancient tradition of Kombucha that dates back to 221 BC, GT’s Living Foods will introduce Sacred Life, a unique limited-edition Kombucha that will only be available during GT’s Living Foods 25th anniversary year.

February 2020 - Humm launches Zero sugar kombucha, the latest sugar-free line from the Oregon-based kombucha brand which is scheduled to be introduced in selected markets and in April on Amazon. The product will go on sale at 11 oz. Single-serve cans ($2.99 SRP) and4-pack ($9.99) in four flavours: Peach Tea, Orange Blood, Lemonade Ginger and Lemonade Raspberry.

Scope of the Report

By Product

·         Organic

·         Inorganic

By Type

·         Original

·         Flavored

By Application

·         Supermarket

·         Health Stores

·         Online Stores

·         Others

By Region

·         North America

·         Europe

·         Asia-Pacific

·         Latin America

·         Middle East & Africa

The objective of the Study:

To analyze and forecast the Global Kombucha market size of the market, in terms of value.

To examine the careful market segmentation and forecast the market size, in terms value, based on the region by segmenting the global Kombucha market into five regions, namely, North America, Europe, Asia-Pacific, Latin America, Middle East & Africa and their leading countries.

To outline, categorized and forecast the global Kombucha market based on the product, type and application.

To examine competitive developments like technological advancement, services, and regulative framework within the Global Kombucha market.

To highlight the impact analysis of the factors, affecting the market dynamics such as drivers, restraints, opportunities, and challenges.

To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.