Morocco Tire Market

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Morocco Tire Market, By Vehicle Type (Passenger Cars, Trucks, Buses, Light Commercial Vehicles); By Tire Type (Radial, Bias); By Sales Channel (Dealers/Distributors, Online Stores); By Demand Category (OEMs, Replacement), Trend Analysis, Competitive Landscape & Forecast, 2019–2029

  • Published Date: November 2023
  • Report ID: BWC23897
  • Available Format: PDF
  • Page: 200

Report Overview

Robust automotive industry growth, increasing vehicle ownership, rising consumer demand for high-performance and eco-friendly tires, government initiatives promoting road safety, and expanding infrastructure development, all contributing to the growth of the Morocco Tire Market during the forecast period between 2023 and 2029.

Morocco Tire Market - Industry Trends & Forecast Report, 2029

Morocco tire market size was estimated at USD 372.74 million in 2022. During the forecast period between 2023 and 2029, the size of Morocco tire market is projected to grow at a CAGR of 6.35% reaching a value of USD 539.31 million by 2029. Morocco tire market is influenced by several driving factors. Firstly, the country's expanding automotive industry and increasing vehicle ownership rates propel tire demand. Also, Morocco's strategic location as a gateway to Africa boosts the transportation sector, necessitating regular tire replacements. The growing awareness of road safety and the need for high-performance tires further stimulate market growth. Further, government initiatives promoting local tire manufacturing and sustainable practices contribute to the market's expansion. On top of that, the influence of changing weather conditions and terrain variations across the country also drive the demand for specialized tires, making it a dynamic and evolving market.

Morocco Tire Market

Morocco Tire Market - Overview

A tire is a vital component of a vehicle, serving as its only point of contact with the road. Typically made of rubber, it encases a reinforced structure of cords, usually composed of steel or nylon, providing strength and flexibility. Tires come in various types, such as all-season, winter, and performance, each tailored to specific driving conditions. Their tread patterns provide traction and grip, while air pressure supports the vehicle's weight and maintains stability. Proper tire maintenance is essential for safety and performance, including regular inspections, rotations, and inflation checks. Tires play a crucial role in ensuring vehicle stability, handling, and safety on the road.

Growth Drivers

Increasing Investments by Government Fueling Market Growth

Morocco tire market is experiencing significant expansion, primarily driven by substantial government investments in infrastructure development. The Moroccan government's commitment to enhancing transportation networks, including road and rail systems, surged demand for tires across commercial and passenger vehicle segments. Improved connectivity within the country and its strategic location as a gateway to Africa have spurred trade and logistics activities, amplifying the need for quality tires. These infrastructure initiatives, coupled with rising disposable incomes and a growing automotive industry, are propelling the Morocco tire market towards robust growth, making it an attractive investment opportunity for manufacturers and distributors alike.


Regulatory Hurdles Could Stifle Market Growth

Morocco tire market faces significant constraints due to stringent regulatory frameworks. Government-imposed import restrictions, quality standards, and tariffs on tire imports have escalated costs, limiting affordability for consumers. Also, compliance with environmental regulations necessitates costly innovations in tire manufacturing. These constraints not only hinder market expansion but also disrupt the supply chain, resulting in delayed deliveries and inflated prices. The complex regulatory environment challenges both domestic and international tire manufacturers, making it imperative for stakeholders to navigate and adapt to these constraints to foster sustainable growth in Morocco's tire industry.

Impact of Prolonging Israel-Hamas and Russia-Ukraine Wars on Morocco Tire Market

The raging war between Israel and Hamas, a Palestine-based militant and nationalist organization, sends shockwaves across various industries, particularly oil & gas, transcending geographic boundaries and affecting businesses globally. The conflict between Israel-Hamas has been a longstanding, deeply entrenched geopolitical issue. On October 07, 2023, Hamas, in a surprise and heavy attack, struck Israel with thousands of rockets and infiltrations killing more than 1,100 people. In response, the prime minister of Israel declared war against Hamas and anticipated that the war would be ‘long and difficult.’ The United States has sent its warships and aid to Israel and stated that its citizens were killed in the war.

Meanwhile in the Eastern Europe, the Russia-Ukraine war has been prolonging for more than a year. Also, the war in West Asia and escalating geopolitical tensions across West Asia and Middle East and Africa will affect industries across verticals and regions. Oil & gas is one of the adversely affected industries by the war. The Middle East, including Israel, is a vital hub for oil production and transportation. Any disturbance in the Middle East region instantly raises concerns about oil supply disruptions, leading to increased oil prices worldwide. For example, oil prices increased by more than 4.5% or more than USD 4 a barrel in Asia trade on October 09, 2023. Brent crude surged USD 4.18, or about 5%, to USD 88.76 a barrel, meanwhile the US West Texas Intermediate crude was up more than 5% or USD 4.23 at USD 87.02 a barrel. This spike in oil and energy costs will have a domino effect on multiple industries. As fossil fuel is one of the main raw materials for the production of tires, companies and end users in the Morocco tire market face the brunt of rising fuel prices. Volatile and higher fuel prices could increase the cost of tires, resulting in the declined demand for tires affecting their sales and market growth.

Impact of COVID-19 on Morocco Tire Market

The COVID-19 pandemic significantly impacted Morocco tire market. In the early stages, lockdowns and travel restrictions led to reduced vehicle usage, resulting in a decreased demand for tires. Supply chain disruptions and manufacturing challenges also affected tire production and availability. However, as restrictions eased, there was a gradual recovery in the market due to increased mobility and pent-up demand. The pandemic also accelerated the shift towards online tire sales and contactless services. Overall, the Morocco tire market experienced a temporary setback but demonstrated resilience and adaptability in the face of the pandemic's challenges.

Morocco Tire Market

Segmental Coverage

Morocco Tire Market - By Vehicle Type

By vehicle type, Morocco tire market is divided into Passenger Cars, Trucks, Buses, and Light Commercial Vehicles (LCVs) segments. The passenger cars segment is the largest vehicle type in the Morocco tire market. Passenger cars constitute a significant portion of the country's automotive industry, reflecting the high demand for personal transportation. This segment includes a wide range of vehicles, from compact cars to luxury sedans, making it the most extensive and diverse category within the market. While the market also includes segments for trucks, buses, and light commercial vehicles, the sheer volume of passenger cars on Moroccan roads makes it the dominant segment, with tire manufacturers and retailers focusing a substantial portion of their efforts and resources on catering to this segment's needs.

Morocco Tire Market - By Tire Type

By tire type, Morocco tire market is divided into Radial and Bias segments. The radial segment is a larger tire type in the Morocco tire market. Radial tires are known for their superior performance characteristics, such as better traction, fuel efficiency, and durability. This popularity could be attributed to the increasing demand for vehicles equipped with radial tires, as they are considered more technologically advanced and suitable for modern driving conditions. As a result, the radial segment commands a larger share of the market compared to the Bias segment, reflecting the preferences and needs of consumers in Morocco.

Morocco Tire Market - By Sales Channel

By sales channel, the Morocco tire market is divided into Dealers/Distributors and Online Stores segments. The dealers/distributors segment holds a higher market share and prominence. This traditional distribution channel continues to dominate due to established networks, customer trust, and the tactile nature of tire purchases, which often require expert guidance and installation services. While the online segment has been growing steadily, the dealers/distributors segment remains the primary choice for consumers seeking tires, ensuring its dominant position in the Morocco tire market in the coming years.

Morocco Tire Market - By Demand Category

By demand category, Morocco tire market is divided into OEMs and Replacement segments. The replacement segment stands out as a larger demand category. The segment encompasses the replacement and upgrading of tires on existing vehicles, including passenger cars, commercial vehicles, and industrial machinery. Morocco's growing vehicle fleet and increased demand for tire replacement due to wear and tear contribute to the prominence of the replacement segment, making it a pivotal component of the country's tire industry. Consequently, tire manufacturers and distributors often focus their efforts on catering to this sizable market segment.

Morocco Tire Market Size

Competitive Landscape

Morocco tire market is fiercely competitive, with Michelin Tyres, Morocco Tyre, Dunlop, Bridgestone, Yokohama, Fakiya Lys, Rocamora, Imperial Pneu, and Toupneu. The key strategies used by these market leaders are new product launches, mergers and acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report



Years Considered

Historical Data – 2019–2022

Base Year – 2022

Estimated Year – 2023

Forecast Period – 2023–2029

Facts Covered

Revenue in USD Million

Market Coverage


Product/ Service Segmentation

Vehicle Type, Tire Type, Sales Channel, Demand Category

Key Players

Michelin Tyres, Morocco Tyre, Dunlop, Bridgestone, Yokohama, Fakiya Lys, Rocamora, Imperial Pneu, Toupneu


By Vehicle Type

  • Passenger Cars

  • Trucks

  • Buses

  • Light Commercial Vehicles (LCVs)

By Tire Type

  • Radial

  • Bias

By Sales Channel

  • Dealers/Distributors

  • Online Stores

By Demand Category

  • OEMs

  • Replacement

  1. Research Framework
    1. Research Objective
    2. Tire Type Overview
    3. Market Segmentation
  2. Executive Summary
  3.  Morocco Tire Market Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
        1. Increasing Vehicle Ownership
        2. Infrastructure Development
      2. Restraints
        1. Economic Uncertainties
        2. Raw Material Prices
      3. Opportunities
        1. Growing demand for premium tires
        2. E-commerce Growth
      4. Challenges
        1. Intense Competition
        2. Stringent Regulations
    3. Technological Advancements/Recent Developments
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
  4.  Morocco Tire Market Overview
    1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
    2. Market Share and Forecast
      1. By Vehicle Type
        1. Passenger Cars
        2. Trucks
        3. Buses
        4. Light Commercial Vehicle
      2. By Tire Type
        1. Radial
        2. Bias
      3. By Sales Channel
        1. Dealer/Distributor
        2. Online
        3. Others
      4. By Demand Category
        1. OEMs
        2. Replacement
  5. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Morocco Tire Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
  6. Impact of COVID-19 on Morocco Tire Market
  7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Michelin Tyres
    2. Morocco Tyre
    3. Dunlop
    4. Bridgestone
    5. Yokohama
    6. Fakiya Lys
    7. Rocamora
    8. Imperial Pneu
    9. Toupneu
    10. Other Prominent Players
  8. Key Strategic Recommendations
  9. Research Methodology
    1.    Qualitative Research
      1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Demand Category
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable


List of Figures


Figure 1       Morocco Tire Segmentation

Figure 2       Morocco Tire Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Morocco Tire Market Size, By Value (USD Million), 2019–2029

Figure 5       Morocco Tire Market Share, By Vehicle Type, By Value, 2019–2029

Figure 6       Morocco Tire Market Share, By Tire Type, By Value, 2019–2029

Figure 7       Morocco Tire Market Share, By Sales Channel, By Value, 2019–2029

Figure 8       Morocco Tire Market Share, By Demand Category, By Value, 2019–2029


List of Tables


Table 1        Morocco Tire Market Size, By Value (USD Million), 2019–2029

Table 2        Morocco Tire Market Share, By Vehicle Type, By Value, 2019–2029

Table 3        Morocco Tire Market Share, By Tire Type, By Value, 2019–2029

Table 4        Morocco Tire Market Share, By Sales Channel, By Value, 2019–2029

Table 5        Morocco Tire Market Share, By Demand Category, By Value, 2019–2029

Table 6        Michelin Tyres Company Overview

Table 7        Michelin Tyres Financial Overview

Table 8        Morocco Tyre Company Overview

Table 9        Morocco Tyre Financial Overview

Table 10      Dunlop Company Overview

Table 11      Dunlop Financial Overview

Table 12      Bridgestone Company Overview

Table 13      Bridgestone Financial Overview

Table 14      Yokohama Company Overview

Table 15      Yokohama Financial Overview

Table 16      Fakiya Lys Company Overview

Table 17      Fakiya Lys Financial Overview

Table 18      Rocamora Company Overview

Table 19      Rocamora Financial Overview

Table 20      Imperial Pneu Company Overview

Table 21      Imperial Pneu Financial Overview

Table 22      Toupneu Company Overview

Table 23      Toupneu Financial Overview

Market Segmentation

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Frequently Asked Questions (FAQs):

Ans: Morocco Tire Market size was estimated at USD 372.74 million in 2022.
Ans: Major factors driving the growth of Morocco Tire Market include robust automotive industry growth, increasing vehicle ownership, rising consumer demand for high-performance and eco-friendly tires, government initiatives promoting road safety, and expanding infrastructure development.
Ans: Key players in the Morocco Tire Market include Michelin Tires, Morocco Tire, Dunlop, Bridgestone, Yokohama, Fakiya Lys, Rocamora, Imperial Pneu, and Toupneu.
Ans: The passenger cars segment accounts for the highest market share in the Morocco Tire Market by vehicle type.
Ans: The replacement segment accounts for a higher market share in the Morocco Tire Market by demand category.