Report Overview

Growing population and increasing birth rate in Saudi Arabia and the adoption of western trends and a preference for branded baby care products are expected to boost the growth of Saudi Arabia baby care products market during the forecast period between 2023 and 2029.

Saudi Arabia Baby Care Products Market - Industry Trends & Forecast Report, 2029

Saudi Arabia baby care products market size was estimated at USD 3.46 billion in 2022. During the forecast period between 2023 and 2029, the Saudi Arabia baby care products market size is projected to grow at a CAGR of 5.68%, reaching a value of USD 4.82 billion by 2029. Major growth factors for the Saudi Arabia baby care products market include increasing consumer consciousness towards hygiene of the babies and increasing purchasing power of these consumers. Furthermore, availability and launch of a wide range of products including size and age, also play a crucial factor in driving the Saudi Arabia baby care products market.

Saudi Arabia Baby Care Products Market – Overview

The word "baby product" is used as an umbrella term to refer to anything used to care for babies. Baby care products are designed to be relaxing and non-irritating or employ components that offer these qualities. Oils, creams, lotions, powders, shampoos, soap, and other items for babies are among the baby care products. The primary goals of these items are to keep the newborn clean and comfortable. Parents and caregivers of newborns between the ages of 0 and 4 are the target market for the baby care sector.

Saudi Arabia Baby Care Products Market

Growth Drivers

Growing Female Workforce and Disposable Income

Rapid urbanization and economic growth have directly influenced the disposable income of Saudi Consumers. The growing engagement of women in the workforce is one of the primary causes of this rise in disposable income. The nuclear families from the working class in Saudi Arabia have also followed this pattern. This allows consumers to spend more on their baby care. This has increased parents' spending power, which has in turn increased demand for better and more varied baby care goods.

Restraints

Presence of Toxic Chemicals in Baby Care Products

Many big corporations include toxic chemicals such as paraben, sulfates, and others in their baby care products to increase their efficiency. However, these chemicals not only harm the delicate baby’s skin but can be as lethal as causing cancer. Johnson and Johnson, for instance, faced a lawsuit, claiming asbestos, a carcinogen, was present in the product's talc-based variant. This prevents consumers from using retail-based baby care products and prompts them to stick with tried and tested traditional products. This limits the demand for baby care products and restricts the Saudi Arabia market.

Impact of COVID-19 on Saudi Arabia Baby Care Products Market

The unprecedented COVID-19 pandemic initially halted the growth of Saudi Arabia baby care products market. Although the demand for baby care products spiked during the lockdown period due to panic buying among consumers, the disruptions in the supply chain hampered the market growth and caused huge losses to the industry players. However, the market witnessed a notable shift towards online channels for the purchase of baby care products. The brands were also able to track market demand and supply the products accordingly, which significantly proliferated market growth.

Saudi Arabia Baby Care Products Market

Segmental Coverage

Saudi Arabia Baby Care Products Market – By Product Type

Based on product type, the Saudi Arabia baby care products market is segregated into baby skincare products, baby hair care products, baby bath products, baby toiletries, and baby food and beverages. Baby toiletries account for the largest market share. Disposable diapers have a very prominent demand in the Saudi Arabia market as they are convenient, hassle-free, and highly absorbent. Baby skincare products also cover a substantial market share. Products such as moisturizers and massage oils contain essential ingredients such as antioxidants, which protect the delicate skin of babies.

Saudi Arabia Baby Care Products Market – By Distribution Channel

Based on distribution channels, the Saudi Arabia baby care products market is segmented into specialty stores, supermarkets/hypermarkets, online channels, and others. Supermarkets/hypermarkets dominate the Saudi Arabia baby care products market. Consumers have access to a wide range of high-quality products from different brands at lower prices. However, online channels are projected to register the highest growth rate during the forecast period. The growth of this segment is mainly attributed to the COVID-19 pandemic, which boosted internet penetration and the popularity of online stores including Amazon SA, Noon, and B FOR BABY KSA.

Competitive Landscape

Major players operating in the Saudi Arabia baby care products market include Johnson & Johnson, Procter & Gamble, Nestlé S.A., Kimberly-Clark Corporation, Unilever, Beiersdorf AG, Chicco, Babyshop, Danone S.A., and Nuby. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Baby Skincare products

• Baby Haircare products

• Baby Bath Products

• Baby Toiletries

• Baby Food & Beverages

By Distribution Channel

• Specialty Stores

• Supermarkets/Hypermarkets

• Online Channels

• Others