Report Overview

Increasing health consciousness among consumers, rising demand for healthier dessert options, growing disposable income, expanding retail sector, and a preference for convenient and ready-to-eat products are propelling the growth of Saudi Arabia Flavored and Frozen Yogurt Market during the forecast period between 2023 and 2029.

Saudi Arabia Flavored and Frozen Yogurt Market – Industry Trends & Forecast Report, 2029

Saudi Arabia flavored and frozen yogurt market size is expected to grow at a CAGR of 7.45% during the forecast period between 2023 and 2029. Saudi Arabia flavored and frozen yogurt market has witnessed significant growth in recent years, driven by several key trends. There has been a growing demand for healthier snack options among health-conscious consumers. Flavored and frozen yogurt, with its lower fat content and probiotic benefits, has emerged as a popular choice. Also, there is an increasing trend of indulgence and premiumization, with consumers seeking unique and exotic flavors in their yogurt. This has led to the introduction of a wide variety of flavors, including local favorites and international options. The convenience factor has played a role, with busy lifestyles prompting consumers to opt for ready-to-eat frozen yogurt products. Overall, the Saudi Arabian flavored and frozen yogurt market is expected to continue its upward trajectory due to these ongoing trends.

Saudi Arabia Flavored and Frozen Yogurt Market - Overview

Flavored and frozen yogurt refers to a popular dairy-based dessert that combines the characteristics of yogurt and ice cream. It is created by blending yogurt with various flavors, such as fruit purees, extracts, or syrups, and then freezing the mixture to achieve a creamy and refreshing texture. Unlike traditional yogurt, this treat undergoes a freezing process that enhances its thickness and results in a smooth consistency. It offers a wide range of flavors, including fruity, chocolate, vanilla, and more. Flavored and frozen yogurt is often served in cups or cones and can be enjoyed with a variety of toppings, such as fresh fruits, nuts, candies, or sauces.

Growth Drivers

Rising Health Consciousness

In recent years, Saudi Arabia has witnessed significant growth in the flavored and frozen yogurt market, propelled by a key growth driver - the increasing health consciousness among consumers. As the population becomes more aware of the importance of maintaining a balanced diet and adopting healthier lifestyles, the demand for nutritious and low-fat food options has surged. Flavored and frozen yogurt, with its combination of delectable taste and health benefits, has gained immense popularity among health-conscious individuals. Also, the introduction of innovative flavors, exotic toppings, and customizable options has further enticed consumers, driving the growth of the Saudi Arabian flavored and frozen yogurt market to new heights.

Restraints

Limited Local Production Capacity

Saudi Arabia's flavored and frozen yogurt market faces a significant growth constraint due to limited local production capacity. Despite growing consumer demand for diverse yogurt flavors and frozen treats, the market struggles to keep up with the increasing requirements. The lack of adequate production facilities and infrastructure impedes the ability to meet the rising demand effectively. This restraint results in an overreliance on imported products, leading to higher costs and reduced profit margins for local businesses. To unlock the market's potential, investments in expanding production capabilities and enhancing domestic infrastructure are crucial, enabling the sector to flourish and meet the evolving consumer preferences for flavored and frozen yogurt in Saudi Arabia.

Impact of COVID-19 on Saudi Arabia Flavored and Frozen Yogurt Market

The COVID-19 pandemic significantly impacted the Saudi Arabia flavored and frozen yogurt market. The country implemented strict lockdown measures and social distancing protocols to curb the spread of the virus, leading to the closure of restaurants, cafes, and dessert shops. This resulted in a decline in consumer footfall and a significant drop in yogurt sales. Also, supply chain disruptions, including transportation and logistics challenges, affected the availability of raw materials and ingredients for yogurt production. Thus, the market experienced a slowdown, with decreased demand and revenue. However, as the situation improves and restrictions ease, the market is expected to gradually recover, driven by increased consumer confidence and the reopening of businesses.

Saudi Arabia Flavored and Frozen Yogurt Market

Segmental Coverage

Saudi Arabia Flavored and Frozen Yogurt Market – By Flavor

On the basis of flavor, Saudi Arabia flavored and frozen yogurt market is divided into Chocolate, Strawberry, Banana, Pineapple, and Mango segments. The mango flavor is the largest contributor to Saudi Arabia flavored and frozen yogurt market. Alongside other popular flavors such as Chocolate, Strawberry, Banana, and Pineapple, Mango stands out as the most significant segment. This indicates a strong consumer preference for the tropical and refreshing taste of mango in yogurt products. The demand for mango-flavored yogurt reflects the popularity of this fruit in Saudi Arabia, where it is widely consumed and appreciated. Manufacturers and retailers in the market recognize the significance of the Mango segment and likely focus on offering a variety of mango-based yogurt products to cater to consumer preferences and drive sales.

Saudi Arabia Flavored and Frozen Yogurt Market – By Fat Content

On the basis of fat content, Saudi Arabia flavored and frozen yogurt market is divided into Low Fat (0.5%–2%) and No Fat (<0.5%) segments. These segments represent the variations in fat content available to consumers. Low-Fat yogurt, with a fat content ranging from 0.5% to 2%, caters to individuals who prefer a slightly higher fat content in their yogurt. On the other hand, the No Fat segment, with a fat content below 0.5%, appeals to health-conscious consumers seeking a fat-free option. These segments provide a diverse range of choices for consumers in Saudi Arabia's flavored and frozen yogurt market.

Saudi Arabia Flavored and Frozen Yogurt Market – By Distribution Channel

On the basis of distribution channel, Saudi Arabia flavored and frozen yogurt market is divided into Online Sales channels (E-commerce), Supermarket/Hypermarket, Specialty Stores, and Retailers segments. The online sales channel (E-commerce) has experienced significant growth and popularity in recent years, indicating a rising trend in consumers purchasing flavored and frozen yogurt products online. The exact market share and size of each segment would require further specific data and analysis.

Competitive Landscape

Major players in the Saudi Arabia flavored and frozen yogurt market include Almarai Company, Al Faisaliah Group, Yoghurt Al Olaya, Al Jazira Poultry, Nestle SA, General Mills, Inc., Chobani, LLC, Danone S.A., The Hershey Company, and Fage International S.A. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Flavor

• • Chocolate

  • Strawberry

  • Banana

  • Pineapple

  • Mango

By Fat Content

• • Low Fat (0.5%–2%)

  • No Fat (<0.5%)

By Distribution Channel

• • Online Sales Channel (E-commerce)

  • Supermarket/Hypermarket

  • Specialty Stores

  • Retailers