Report Overview

Rising preference for a high-protein and low-fat diet and increasing preference for convenient, ready-to-eat, and ready-to-cook products are expected to boost the growth of Saudi Arabia poultry market during the forecast period between 2023 and 2029.

Saudi Arabia Poultry Market - Industry Trends & Forecast Report, 2029

Saudi Arabia poultry market size was estimated to be worth USD 16.56 billion in 2022. During the forecast period between 2023 and 2029, the Saudi Arabia poultry market size is projected to grow at a CAGR of 4.27%, reaching a value of USD 21.28 billion by 2029. Major growth factors for the Saudi Arabia poultry market include increasing consumption of meat owing to the high Muslim population in the country and flourishing tourism, which is directly influencing the demand for poultry products from the hospitality sector, including hotels and restaurants.

Saudi Arabia Poultry Market – Overview

Poultry farming is the activity of growing poultry, which are domesticated birds kept by humans to obtain animal products like meat, eggs, or feathers. Pheasants, turkeys, geese, and ducks are frequently maintained as pets or for their ability to lay eggs and provide meat. In the form of eggs, meat, and feathers, poultry gives people food and fiber. In addition to being high in protein, chicken flesh serves as a good source of B-complex vitamins, phosphorus, and other minerals.

Saudi Arabia Poultry Market

Growth Drivers

Favorable Government Initiatives to Boost Domestic Production

According to data from the Saudi Ministry of Environment, Water, and Agriculture (MEWA) and discussions with significant poultry producers, Saudi Arabia produced 900,000 metric tons (MT) of chicken in 2020. The domestic production of the Kingdom, according to MEWA, attained a level of self-sufficiency of 60% in 2020, and there are plans to work with the private sector to raise that level to more than 85% by 2030. The Saudi government promotes international businesses to engage in the Saudi market, particularly poultry farms, as part of Vision 2030. In exchange, Saudi Arabia grants "local" manufacturers access to a direct production-based subsidy and 100% ownership of their products. Such initiatives are anticipated to proliferate the growth of the Saudi Arabia poultry market.

Restraints

High Susceptibility to Disease Outbreaks

According to the Centers for Disease Control and Prevention, although raw chicken might be a healthy option, it can also be infected with salmonella, Clostridium perfringens, and Campylobacter germs. Consuming undercooked chicken can also result in food poisoning. Furthermore, growing awareness regarding animal cruelty in the animal farming industry is influencing the vegan population in the Kingdom. The increasing prevalence of zoonotic diseases along with the rising penetration of plant-based meat are expected to hinder the Saudi Arabia poultry market's growth.

Impact of COVID-19 on Saudi Arabia Poultry Market

The COVID-19 pandemic had a detrimental effect on many economic sectors, especially the poultry industry. According to an article published by the National Center for Biotechnology Information, there had been speculations concerning the possible role of eggs and chicken meat in the spread of COVID-19, which caused a sharp decline in the nation's demand for poultry products. Furthermore, due to the viral outbreak's catastrophic effects on the import and export of poultry products as well as the labor scarcity brought on by low wages and a high danger of cross-contamination, the Saudi Arabia poultry market was adversely affected.

Saudi Arabia Poultry Market

Segmental Coverage

Saudi Arabia Poultry Market – By Type

Based on type, the Saudi Arabia poultry market is segmented into broilers, eggs, and others. The broiler meat segment accounts for the largest market share, as it is consumed more than beef and mutton as a primary source of protein in the Kingdom. With the increasing domestic production of broiler meat and rising imports, the government is fulfilling the ever-increasing demand. Saudi Arabia became the world's eighth-largest importer of poultry meat in 2021, bringing in USD 1.13 billion worth. Poultry meat was Saudi Arabia's 22nd most imported item that year, according to data from the Observatory of Economic Complexity.

Saudi Arabia Poultry Market – By Product Type

Based on product type, the Saudi Arabia poultry market is segmented into raw, chilled, and frozen. The raw products segment holds the largest share of the Saudi Arabia poultry market, owing to their easy availability in local butcher shops and poultry farms. The consumption of fresh chicken meat offers various health benefits, including heart health, bone strength, and weight loss, which play a crucial role in propelling its market growth. Frozen products are expected to register a high CAGR during the forecast period as a result of the increasing working population.

Saudi Arabia Poultry Market – By Technology

Based on technology, the Saudi Arabia poultry market is split into organic and conventional segments. The conventional segment accounts for a higher market share. These types of farms offer affordable poultry products due to their mass production and their focus on cost efficiency and profit markets. However, with increasing awareness surrounding animal cruelty in conventional poultry, particularly among young consumers, the market witnessed a significant shift towards organic poultry technology. This type of farming eliminates the use of drugs or mass production and allows its poultry to consume natural, organic food.

Saudi Arabia Poultry Market – By Distribution Channel

Based on distribution channel, the Saudi Arabia poultry market is segmented into supermarkets/hypermarkets, traditional stores, specialized stores, online, and others. The traditional stores dominate the Saudi Arabia poultry market. Saudi meat consumers are highly inclined towards butcher shops as they offer high-quality meat at an affordable rate. The butchers also provide specific cuts on the course depending on the taste of the consumers, which plays a crucial role in propelling its market growth. However, the supermarkets/hypermarkets segment is projected to register a high growth rate during the forecast period owing to the increasing demand for processed, ready-to-eat meat.

Competitive Landscape

Major players operating in the Saudi Arabia poultry market include Al Watania Poultry, Almarai Company Limited, Saudi Radwa Food Company Ltd, Al Kabeer Group Me, Balady Poultry Trading Company, Sunbulah Group, Arabian Farms Development Company Ltd, Americana Group Inc., Tanmiah Food Company, and Almunajem Foods Co. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2023 – Tanmiah Food Company, a poultry company based in Saudi Arabia, signed an MoU with MHP SE of Ukraine to boost domestic poultry production in the Kingdom.

Scope of the Report

By Type

• Broiler

• Eggs

• Others

By Product Type

• Raw

• Chilled

• Frozen

By Technology

• Organic

• Conventional

By Distribution Channel

• Supermarkets/Hypermarkets

• Traditional Stores

• Specialized Stores

• Online

• Others