Report Overview

Increasing number of medical cities and the growing availability of affordable medical services in the country are projected to propel the expansion of Turkey medical tourism market during the forecast period between 2023 and 2029.

Turkey Medical Tourism Market - Industry Trends & Forecast Report, 2029

Turkey medical tourism market size was estimated at USD 3,240 million in 2022. During the forecast period between 2023 and 2029, the size of Turkey medical tourism market is projected to grow at CAGR of 6.16% reaching a value of USD 4,894.11 million by 2029. Major growth drivers for Turkey medical tourism market include an increase in the number of medical cities in Turkey, growing technological advancements in the healthcare system, rising rates of affordable medical services in the country, an increase in the number of US-accredited hospitals, and regional government support (incentives) for medical facilities. Medical tourism refers to the movement of people from one region to another in quest of medical care. Medical tourism is required because some healthcare systems and nations are more developed, accessible, or convenient for those seeking treatment. The population's major purpose is to meet any medical, therapeutic, or surgical needs that are not readily available in the patient's hometown. The country ranks 23 in the world for the quality of its facilities and services, which has a considerable impact on medical tourism. It also plays a key role in enticing people from all over the world to seek medical care in Turkey, which is predicted to raise demand for the Turkish medical tourism industry during the forecast period.

Turkey Medical Tourism Market – Overview

Medical tourism is defined as an organized journey beyond international borders to obtain medical treatment of any kind that may or may not be available in the traveler's home country. Medical tourists go across international borders to improve, maintain, or restore their health through affordable healthcare equipment and treatments accessible in other nations that are comparatively expensive in their home country. Medical tourism is a revolutionary notion that is gaining popularity on the internet as a healthcare option for people all over the world. From a marketing standpoint, the internet provides a vibrant medium for healthcare service providers and operators to raise awareness about various medical travel possibilities. The Internet can also have a big impact on a patient's decision to pursue medical tourism. It is typical for patients to consult several internet information sources before making a selection. Consumers commonly participate in web-based healthcare communities to obtain authentic and up-to-date information on overseas healthcare facilities and infrastructure. Medical tourists go to receive medical treatments such as neurological care, dental care, and cardiovascular care.

Turkey Medical Tourism Market

Growth Drivers

Availability of Affordable Medical Services in Turkey

Medical treatment in Turkey is highly economical, costing 70–90% less than in Europe, North America, and the United Kingdom. For example, heart valve replacement surgery in the United States costs between USD 170,000 and USD 200,000, whereas it costs around USD 17,000 in competent hands in Turkey, and Rhinoplasty, or nose operation, costs roughly USD 1,800 in Turkey versus USD 5,400 in the US. In addition to the offered high-quality facilities, medical tourists can take advantage of thermal baths and health care programs that include five-star hotel accommodations. Most Turkish hospitals have local and international accreditations, such as JCI (Joint Commissions International), JACHO (Joint Commission on Healthcare Organizations Accreditation), ISO (International Organization for Standardization), and affiliations with Western medical associations and facilities. Furthermore, the facilities have skilled medical personnel and doctors who have conducted numerous procedures. Furthermore, the treatments are performed by medical community norms, which is projected to significantly influence the expansion of Turkey's medical tourism market.

Restraints

Challenges in Following up after Medical Procedures

The number of patients traveling abroad for medical treatment is growing; nevertheless, if the procedure is completed successfully, the patient must remain in the country for an extended amount of time in case of post-surgery issues. If this is not achievable, patients must return to the designated foreign country for rapid treatment, which is expected to be a significant restraint in the medical tourism market demand. Furthermore, plane travel after surgical procedures, as well as challenges in following up with healthcare specialists once the patients return home, can be impediments to the industry's growth.

Impact of COVID -19 on Turkey Medical Tourism Market

COVID-19 had a detrimental impact on Turkey's medical tourism market. The imposition of a lockdown and movement restrictions decreased the number of medical tourists that visited Turkey. Medical travel consultants, start-ups, and small agencies have limited resources and cash flow, and thus are vulnerable to changes induced by the epidemic. Several medical travel events, particularly those scheduled for the first six months of 2020, have been canceled or postponed, slowing market growth even further. However, Turkey is predicted to become a recognized global brand for medical tourism. The usage of technologically advanced medical devices, contemporary healthcare infrastructure, ongoing research and development efforts in the country, and the rising pharmaceutical industry are prompting the government to make significant investments in the expansion of healthcare services.

Turkey Medical Tourism Market

Segmental Coverage

Turkey Medical Tourism Market – By Booking Channel

By booking channel, Turkey medical tourism market is segmented into Phone booking, Online booking, and In-person booking.

Turkey Medical Tourism Market – By Consumer Orientation

By consumer orientation, Turkey medical tourism market is divided into Men, Women, and Children.

Turkey Medical Tourism Market – By Treatment

By treatment, Turkey medical tourism market is divided into Cosmetic Treatment, Hair Transplantation Treatment, and Dental Treatment. The cosmetic treatment is expected to hold the highest market share. Cosmetic surgery Patients seeking cosmetic surgery abroad to bypass waiting lists, access and expense limits, or legal obligations in their home country are referred to as cosmetic surgery tourists. Breast augmentation, liposuction, facelifts, stomach tucks, eyelid surgery, and nose reshaping are all popular cosmetic treatment tourism operations. The industry is likely to be driven by rising patient spending on aesthetic operations and desire to travel for a cosmetic procedure.

Turkey Medical Tourism Market – By Age Group

Based on age group, Turkey medical tourism market is segregated into 15–25 years, 26–35 years, 36–45 years, and Above 45 years segments.

Turkey Medical Tourism Market – By Tour Type

Based on tour type, Turkey medical tourism market is segregated into Independent Traveler, Tour Group, and Package Traveler segments.

Competitive Landscape

Major players operating in Turkey medical tourism market include Emsey Hospital, Dis 212 dental group, Medistanbul Hospital, Vatan Hospital, Kolan International hospital, Medicana Sivas Hospital, Avrupagoz Group, Memorial Sisli Hospital, Hisar Hospital Intercontinental, American Hospital, Cedrus Health Ltd, and Anadolu Medical center. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of Report:

By Booking Channel

• Phone booking

• Online booking

• In person booking

By Consumer Orientation

• Men

• Women

• Children

By Treatment

• Cosmetic Treatment

• Hair Transplantation Treatment

• Dental Treatment

By Age Group

• 15–25 years

• 26–35 years

• 36–45 years

• Above 45 years

By Tour Type

• Independent traveler

• Tour Group

• Package Traveler