Report Overview

A growing focus on the management and treatment of increasing prevalence of lifestyle diseases and health consciousness among the UAE population are expected to boost the growth of the UAE nutritional supplements market during the forecast period between 2023 and 2029.

UAE Nutritional Supplements Market - Industry Trends & Forecast Report, 2029

UAE nutritional supplements market size was estimated to be worth USD 1.93 billion in 2022. During the forecast period between 2023 and 2029, the UAE nutritional supplements market size is projected to grow at a CAGR of 9.6%, reaching a value of USD 3.67 billion by 2029. Major growth factors for the UAE nutritional supplements market include the changing lifestyle of consumers, which is directly inducing the prevalence of various lifestyle-related diseases. As a result, rising health-consciousness and at-home fitness trends following the COVID-19 pandemic are anticipated to present lucrative growth opportunities to the UAE nutritional supplements market during the forecast period.

UAE Nutritional Supplements Market – Overview

Nutritional supplements, often known as food supplements or dietary supplements, are products made to provide nutrients that may be lacking in the diet. Nutritional supplements can have positive effects on health if taken properly and under a doctor's supervision. Typically, they are consumed as pills, capsules, powders, or liquids. Nutritional supplements are not prescription drugs that can be used to treat illnesses or other conditions. These are full of nutrients that can be obtained from synthetic sources or from plant sources.

UAE Nutritional Supplements Market

Growth Drivers

Growing Health Consciousness Among the UAE Population

Consumers are becoming more concerned with their health and taking preventative health measures as a result of the rising prevalence of different lifestyles and zoonotic diseases, which is driving up demand for nutritional supplements in the UAE market. These dietary supplements assist customers in obtaining the key nutrients they need each day, such as calcium and vitamin D, to support robust, active lifestyles. It is predicted that the growing Gulf workforce, particularly the female workforce, will have a positive effect on the UAE nutritional supplements market, during the forecast period.

Restraints

High Risk of Supplement Addiction

The consumption of nutritional supplements at a moderate level is always advised and is beneficial for health. However, the over-consumption of these supplements has many health risks as well as carries the risk of supplement addiction. Overdosing of nutritional supplements can induce adverse side effects on health. For instance, excessive vitamin A intake can weaken bones, harm the liver, and result in birth abnormalities. In addition to causing nausea and vomiting, too much iron can harm the liver and other organs as well. Supplement addiction may develop in people who consume supplements and vitamins in excessively high dosages or on a regular basis. These factors may limit the growth of the UAE nutritional supplements market.

Impact of COVID-19 on the UAE Nutritional Supplements Market

The COVID-19 pandemic brought significant growth opportunities to the UAE nutritional supplements market. People's health and immunity declined due to closing gyms under lockdown limitations and introducing a work-from-home culture. As a result, the demand for immunity-boosting vitamins has significantly increased. Additionally, growth in the e-commerce sector, including the launch of several online pharmacies, online payments, and doorstep no-touch delivery, supported the UAE nutritional supplements market during the COVID-19 pandemic.

UAE Nutritional Supplements Market

Segmental Coverage

UAE Nutritional Supplements Market – By Form

Based on form, the UAE nutritional supplements market is segmented into powder, tablets, capsules, liquid, soft gels, and others. The powder segment accounts for the highest share in the market owing to its higher accessibility and increased commercial presence in the market. Additionally, the growing appeal of green tea, dietary fibers, and protein powders is promoting the segment's expansion in the UAE, contributing to the overall growth of the nutritional supplements market.

UAE Nutritional Supplements Market – By Product Type

Based on product type, the UAE nutritional supplements market is divided into sports nutrition, dietary supplements, fat burners, functional foods, and other segments. The dietary supplements segment holds the largest share of the UAE nutritional supplement market. These products are particularly rich in antioxidants and, therefore, help protect against diseases. The rising disposable income of UAE consumers is also fueling the demand for functional food in the country. However, dietary supplements also hold a substantial market share as they help maintain overall health.

UAE Nutritional Supplements Market – By Age Group

Based on age group, the UAE nutritional supplements market is segmented into kids, adults, and geriatrics. The adult segment accounts for the largest share of the market. The rising number of working adults, along with an increasing female workforce in the UAE, is emerging as a top factor influencing the growing demand for nutritional supplements in the country. Furthermore, the surge in the prevalence of various lifestyle and chronic diseases such as obesity, hypertension, heart disease, and others, is also fueling the demand for nutritional supplements among adults.

UAE Nutritional Supplements Market – By Distribution Channel

Based on the distribution channel, the UAE nutritional supplements market is segmented into supermarkets/hypermarkets, specialty stores, pharmacies, e-commerce, and others. The specialty stores segment dominates the UAE nutritional supplements market owing to the availability of a wide range of products from different brands to suit the needs of consumers. However, the e-commerce segment is projected to register the highest CAGR during the forecast period due to the lockdown restrictions during the COVID-19 pandemic and the increasing number of online pharmacies.

Competitive Landscape

Major players operating in the UAE nutritional supplements market include Haleon Plc, Bayer Middle East, Nestlé SA, Vitabiotics Ltd, NOW Health Group, Inc., Iovate Health Sciences International Inc., Gulf Pharmaceutical Industries P.S.C., Ambrosial Nutrifood Ltd, Abbott Laboratories SA, and Pfizer International Corporation.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In September 2022 - H&H Group, a global health and nutrition company, based in Hong Kong, launched Swisse, an Australia-based multivitamin and beauty nutrition brand, in the UAE.

Scope of the Report

By Form

• Powder

• Tablets

• Capsules

• Liquid

• Soft gels

• Others

By Product Type

• Sports Nutrition

• Dietary Supplements

• Fat Burner

• Functional Food

• Others

By Age Group

• Kids

• Adults

• Geriatric

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Pharmacies

• E-Commerce

• Others