Report Overview

Increasing fitness and sports awareness, increase in spending on youth sports training and development, growing acceptance of the e-commerce retail industry, and the popularity of ball sports among kids could boost the growth of United States Sports and Apparel Market during the forecast period between 2023 and 2029.

United States Sports Equipment and Apparel Market - Industry Trends & Forecast Report, 2029

United States sports equipment market size was estimated at USD 117.45 billion in 2022. During the forecast period between 2023 and 2029, United States sports equipment market size is expected to grow at a CAGR of 8.3% reaching a value of USD 203.72 billion by 2029. The major factors driving the growth of the United States sports equipment and apparel market include people's increasing participation in sports and recreational activities drives the market's expansion. Factors such as the younger generation's openness to constantly changing trends, rapid adoption of modern technologies, growing stress management, rising health awareness, and sedentary lifestyles have an impact on market growth. Rising disposable income, rising living standards, and rapid urbanization across multiple regions are expected to provide lucrative growth opportunities for the sports equipment market during the forecast period.

United States Sports Equipment and Apparel Market - Overview

Sports apparel, tools, gear, and materials, collectively referred to as sports equipment or sporting goods, are frequently used to compete in sports or maintain physical fitness. Additionally, it is used to shield a person from harm while participating in sports. The market's expansion is anticipated to be fueled by young people's growing adoption of new sports technologies and fashion trends.

Growth Drivers

Increasing Sports Participation and Its Impact on Athleisure

Increasing popularity of sports players on social media, as well as the increased participation in sports and recreation activities across all demographics, has fueled sales of sports apparel. Sports apparel sales have increased significantly and are expected to increase further during the forecast period. In line with the athleisure trend, consumers are increasingly looking for designer sports apparel that incorporates elements of sports design. The continued shift toward more active lifestyle drives demand for sports equipment and apparel. The rise in government initiatives to increase sports participation in the US has significantly fueled athleisure demand in recent years. Governments may increase their investments to encourage more physical activity participation and to strengthen relationships between communities and sports organizations.

Growing Interest in Fashionable Sports Clothing

As trendy sports apparels are adaptable, practical, trendy, and can be worn for a variety of occasions, they are becoming increasingly popular. Key players in the market under study have benefited from this increased emphasis on style by introducing innovative, cutting-edge products that are both comfortable and practical to meet this demand, which has in turn increased their profitability.

Restraints

Variety of standards associated with different sports

The design of different sports equipment is subject to a variety of standards. For example, in the market for tennis equipment, standards are required for the size of the grip, string area, length of the racquet or frame, a mass of the racquet or frame, and moment of inertia. The length of the racquet, including the handle, cannot exceed 29 inches (73.66 cm), and its width cannot exceed 12.5 inches (31.75 cm). The hitting surface shouldn't be wider than 11.5 inches or longer than 15.5 inches (39.37 cm) (29.21 cm). Such requirements make it difficult for manufacturers, which slows the expansion of the sports equipment market.

Impact of COVID-19 on United States Sports Equipment and Apparel Market

United states sports equipment and apparel market suffered a significant decline due to country-wide lockdowns and restrictions. To slow the spread of the virus, the supply chain and manufacturing processes were halted for several months. Gyms and health and fitness centers, like other public places, were closed for months to prevent crowding. As people became more confined to their homes, the demand for sportswear decreased, and regular active wear began to gain favor. Due to the pandemic, international sporting events, such as the MotoGP World Championship, Euro 2020 Football Championship, 2020 Summer Olympics, 2020 World Athletics Indoor Championships, Wimbledon Tennis Championship, and Formula One were either postponed or canceled. This is one of the primary causes of the massive revenue loss in the sports apparel market. As a result of the pandemic-related job loss and demotion, a large portion of the urban population is trapped inside their homes and focusing on cutting unnecessary expenditures. These factors affected the sports equipment apparel market in the US. However, national and global sports events and people’s increasing focus on health and fitness are expected to drive the demand for sports equipment and apparels in the United States during the post pandemic period.

United States Sports Equipment and Apparel Market

Segmental Coverage

United States Equipment & Apparel Market - By Product

On basis of the product, the United States sports equipment and apparel market is divided into Equipment and Apparel segments. A significant portion of the market is expected to be accounted for by the equipment market. The simple availability of fashionable sports accessories and a wide variety of equipment made especially for kids is another significant factor fueling the market's expansion. Athletic clothing, footwear, and other products have undergone incredible research and development over the past ten years, which has had a significant impact on their market demand.

United States Sports Equipment and Apparel Market - By Sports Type

United States sports equipment and apparel market, based on sports type, is divided into Bike, Outdoor, Tennis, Running, Fitness Equipment, Football/Soccer, Winter Sports, Watersports, and other segments. The football/soccer segment commanded the majority of the sports equipment market. Ball sports, including basketball, soccer, and football, are becoming increasingly popular among kids and their parents across the country. This is one of the key factors driving the growth of the market for sports gear and accessories. It is believed that the enormous number of athletic competitions and participatory tournaments hosted by schools across the United States are driving the demand for sports equipment and apparels.

United States Equipment & Apparel Market - By Distribution Channel

On basis of the distribution channel, United States sports equipment and apparel market is divided into online and offline segments. The online segment accounted for a higher market share. Parents now find it more convenient to browse, pick, and buy their preferred sports equipment and accessories for their children online, which is having an impact on the United States sports equipment and apparel market. Several of the products are only offered online, and only for a brief time, which further boosts sales of sports gear and accessories.

Competitive Landscape

Competition in the United States sports equipment and apparel market is intense. Major companies in the market include Adidas AG, Academy Sports + Outdoors, Amer Sports, Asics, Bass Pro Shops, Callaway Golf Company, Decathlon, Dick’s Sporting Goods, Escalade Inc., Fanatics, Inc., Fila Holdings Corp., Frasers Group plc, GAP INC., Gray-Nicolls, Gunn & Moore, Kappa, Lululemon Athletica, and Mizuno Corporation. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Developments

• In March 2022 - Adidas officially completed the sale of Reebok to Authentic Brands Group (ABG) fir the total consideration of up to USD 2.1 billion in cash, with the remainder comprised of deferred and contingent consideration.

Scope of the Report

By Product

• Equipment

• Apparel

By Sport Type

• Bike

• Outdoor

• Tennis

• Running

• Fitness Equipment

• Football Soccer

• Winter Sports

• Water Sports

• Others

By Distribution Channel

• Online

• Offline