Report Overview

Rising urbanization and busy lifestyle trends, growing modern retail channels, and increasing disposable income are expected to drive Vietnam Canned Food Market during the forecast period between 2025 and 2031.

Vietnam Canned Food Market – Industry Trends & Forecast Report, 2031

Vietnam Canned Food Market size was estimated at USD 365.16 million in 2024. During the forecast period between 2025 and 2031, Vietnam Canned Food Market size is projected to grow at a CAGR of 11.7% reaching a value of USD 792.24 million by 2031. Prominent drivers of the market include rising urbanization, evolving consumer lifestyles, and increasing disposable incomes, which are fueling the demand for convenient, ready-to-eat food options. Canned foods offer extended shelf life, easy storage, and quick preparation, aligning well with the fast-paced routines of modern consumers. The expansion of modern retail infrastructure, advancements in packaging technologies, and continuous product innovation further support market growth. Economic development, with Vietnam experiencing a consistent annual growth rate of 2.5–3.5% over the past three decades, has boosted consumer spending and broadened food choices. There has been a notable surge in canned food imports from countries like Thailand, Indonesia, and United States, contributing to a steady annual increase in consumption by around 500 tons. Consumers across urban, rural, and coastal regions are embracing canned meat, fish, and seafood products, with canned fish leading in market share. While domestic brands leverage their understanding of local tastes, imported products are attracting attention due to their diverse flavor profiles, despite being priced 15% higher on average. The market is witnessing healthy competition between local and foreign players, especially in the affordable segment, with canned food increasingly becoming a staple for quick meals and travel-friendly options.

Canned Food – Overview

Canned food refers to food products that are processed, sealed, and preserved in airtight containers such as metal cans, glass jars, or pouches. This method involves heating the food to kill harmful microorganisms, ensuring long shelf life without the need for refrigeration. Canned foods include fruits, vegetables, meats, seafood, soups, and ready-to-eat meals. They offer convenience, easy storage, and quick preparation, making them popular among busy consumers. The canning process retains most of the food’s nutrients and flavor while minimizing spoilage. Canned food is widely used in households, restaurants, and emergency food supplies due to its durability and accessibility.

Vietnam Canned Food Market

Growth Drivers

High Disposable Income

As disposable incomes increase, consumers are showing a growing preference for convenient, ready-to-eat food products, boosting the demand for canned foods known for their extended shelf life and variety. Additionally, the rise of digital platforms has improved access to online shopping, allowing manufacturers to expand their reach and implement more effective, targeted marketing strategies. This combination of rising consumer expectations and digital transformation supports innovation, streamlines distribution channels, and enhances market presence. Together, these factors are accelerating the growth of Vietnam's canned food market by catering to modern lifestyles and fostering a more competitive and dynamic business environment.

Challenges

Health Concerns

Health concerns over the use of preservatives are a key factor restraining the growth of the Vietnam canned food market. Consumers are becoming increasingly aware of the potential health risks associated with artificial additives, high sodium content, and chemical preservatives commonly found in canned products. This growing health consciousness is prompting a shift toward fresh, organic, and minimally processed foods. As a result, many consumers are hesitant to include canned foods in their regular diets, limiting market expansion. To address this challenge, manufacturers are being urged to innovate by offering healthier, preservative-free alternatives that align with evolving consumer preferences.

Impact of Escalating Geopolitical Tensions on Vietnam Canned Food Market

Escalating geopolitical tensions can significantly impact Vietnam Canned Food Market by disrupting global supply chains, leading to shortages of raw materials and packaging components. These tensions may result in trade restrictions, increased tariffs, and delayed imports, especially for ingredients sourced from international markets. Rising transportation and production costs due to geopolitical instability can also inflate product prices, affecting consumer affordability and demand. Additionally, uncertainty in global markets may hinder foreign investments and limit technological collaboration. Such challenges compel manufacturers to re-evaluate sourcing strategies, enhance local production capabilities, and diversify supply chains to maintain stability and competitiveness in the domestic market.

Vietnam Canned Food Market

Segmental Coverage

Vietnam Canned Food Market – By Product Type

Based on product type, Vietnam Canned Food Market is divided into Canned Meat & Poultry, Canned Seafood, Canned Fruits & Vegetables, Canned Ready Meals, and other product types (Canned Soups & Legumes) segments. The canned meat & poultry segment holds the highest share in Vietnam Canned Food Market by product type. The dominance is primarily driven by the convenience these products offer, making them ideal for quick, protein-rich meals in today’s fast-paced lifestyle. Their long shelf life and minimal refrigeration needs further enhance their appeal, allowing consumers to store them for extended periods and reduce frequent shopping. For example, Vissan introduced its Pork Luncheon Meat Canned 170G in 2021 to meet rising demand for accessible protein sources. Additionally, evolving dietary habits and the rise of flexitarian lifestyles are boosting interest in convenient, alternative protein options.

Vietnam Canned Food Market – By Packaging Type

By packaging type, Vietnam Canned Food Market is divided into Metal Cans, Glass Jars, Pouches, and other packaging types segments.

Vietnam Canned Food Market – By Distribution Channel

On the basis of distribution channel, Vietnam Canned Food Market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and other distribution channels.

Competitive Landscape

Major players operating in Vietnam Canned Food Market include Vissan Joint Stock Company, CJ Cau Tre (CJ Foods Vietnam), Ha Long Canfoco (Ha Long Canned Food JSC), Seaspimex (Special Aquatic Products JSC), KTC Food, Vietnam Food Industries Joint Stock Company (Vifon), Hagimex JSC, Annie’s Farm Company Limited, F&G Food Vietnam, Gralimexx JSC, and KSD Interfoods Vietnam Co. Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Canned Meat & Poultry

• Canned Seafood

• Canned Fruits & Vegetables

• Canned Ready Meals

• Others (Canned Soups & Legumes)

By Packaging Type

• Metal Cans

• Glass Jars

• Pouches

• Others

By Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Specialty Stores

• Online Retail

• Others