Report Overview

Rapid middle class population growth across the expanding urban areas, increasing popularity of fast food and Western dietary habits, the rising health awareness among growing middle class population, and the government’s supportive initiatives are expected to boost the growth of Vietnam Cheese Market during the forecast period between 2026 and 2032.

Vietnam Cheese Market – Industry Trends & Forecast Report, 2032

Vietnam Cheese Market size was estimated at USD 385.67 million in 2025. During the forecast period between 2026 and 2032, Vietnam Cheese Market size is projected to grow at a CAGR of 7.57%, reaching a value of USD 642.66 million by 2032. The growth of Vietnam Cheese Market is driven by the expanding food & beverages sector and increasing retail sales of cheese across the country. The demand for cheese is popular among travel foods, due to its long shelf life. Cheese is a highly nutritious and pleasant-tasting milk-derived food product found in a wide range of textures, tastes, and aromas. With per capita consumption rates in the country remaining typically low, there is a significant opportunity for additional growth in cheese sales in Vietnam. Though the cheese-consuming habit continues to be low in Vietnam, particularly when compared to most Western nations. In addition, growing health-conscious population could fuel the demand for cheese over the forecast period. However, high fat content in cheese may restrain the growth of Vietnam Cheese Market.

Cheese – Overview

Cheese is made from milk and is considered healthy as well as appealing. It comes in more than 2,000 types now and has a variety of textures, flavors, and scents. The raw material, such as the type and breed of milk-producing animals, grazing, and climatic elements considered during the manufacture of cheese, determines the distinction between texture and taste. Moreover, cheese has a longer shelf life than milk, as it uses only about one-tenth the volume of milk. Cheese is abundant in vitamins, minerals, lipids, calcium, and other nutrients like protein. Additionally, it has several health advantages, including the prevention of osteoporosis, healthier heart (if ingested in moderation), stronger teeth and bones, and others. Furthermore, lactose can readily ingest cheeses, such as cheddar, parmesan, and Roquefort.

Vietnam Cheese Market

Growth Drivers

Growing Interest of Middle Class Population in Western and Fast Foods

Vietnam Cheese Market is growing at a significant CAGR, largely driven by the country’s growing middle class population. As income levels rise and more families enter the middle-income bracket, consumption patterns are shifting significantly. Cheese and dairy products, once considered as a luxury, have become a daily necessity, with consumers increasingly opting for premium, imported, and value-added products, including the various types of cheese. This increasing shift is further supported by the rise of modern retail formats like supermarkets and convenience stores, which enhance accessibility. Urbanization and fast-paced lifestyles are also fueling demand for ready-to-consume and packaged dairy options. Per capita milk consumption is projected to rise from 28 liters in 2021 to 40 liters by 2030, largely driven by growing middle class with increasing disposable  income. With rising health awareness, modern dietary preferences, and increased affordability, Vietnam’s expanding middle class continues to be a key driver of growth in the nation’s dynamic dairy industry.

Vietnam Cheese Market is driven by the increasing popularity of western cuisines, increased disposable incomes, and the development of several flavored cheese products, including pepper, garlic, red chili flakes, and oregano pickle. Although cheese is a common food in Western nations, its adaptability allows it to satisfy the various tastes and preferences of consumers in Vietnam. In Western cuisines, a wide variety of cheeses and other fermented milk products are employed. Hence, growing preference for Western foods spurs the demand for cheese. The growth of Vietnam Cheese Market is also being propelled by the increasing consumer demand for packaged meals including cheese, as well as increased demand from the food processing industry.

Challenges

Health Concerns Regarding Overconsumption of Cheese

The growing public awareness about cheese’s health impacts could be a growth barrier to the growth of Vietnam Cheese Market. Major health problems linked to processed cheese intake include obesity, high cholesterol, and heart disorders. Additionally, research suggests that eating cheddar cheese may increase the risk of breast cancer by boosting the conversion of lactose to galactose. A poisonous alkaloid and toxic amines are produced during the ripening of cheese, altering the neurological system and causing high blood pressure, headaches, palpitations, and migraines. The human body might be adversely affected by rennet, preservatives, emulsifiers, and other chemical ingredients used in the making of cheese.

Impact of Escalating Geopolitical Tensions on Vietnam Cheese Market

Intensifying geopolitical tensions among countries across the regions could significantly impact the growth of Vietnam Dairy Products Market by disrupting trade flows and increasing raw material costs. As the country imports the majority of cheese and dairy products, geopolitical instabilities in key supplier regions could lead to supply chain disruptions, delays, and higher prices. Additionally, tensions may affect foreign direct investments (FDIs), which are crucial for the market growth, by creating an uncertain business environment. Moreover, trade barriers, tariffs, or sanctions could limit access to essential dairy products and technologies, slowing down innovations and increasing production costs, ultimately limiting the growth potential of Vietnam Cheese Market and hampering consumer affordability.

Vietnam Cheese Market

Segmental Coverage

Vietnam Cheese Market – By Source

Vietnam Cheese Market by source is divided into Cow Milk, Buffalo Milk, Goat Milk, and Others. Cow milk is the major source for cheese, due to the presence of protein and fat in the milk, which provides cheese flavor and texture. In addition, before the cheese-making process begins, the cow's milk is pasteurized by heating it to a certain temperature and then fast chilling it. Heating milk destroys the dangerous germs that are present. Other sources of cheese include plant-based cheeses. Plant-based cheese, preferred by vegans and lactose-intolerant people, is an alternative to dairy products and made from cashews, coconut oil, and almonds. It is available in blocks, shreds, slices, and spreads.

Vietnam Cheese Market – By Type

Based on type, Vietnam Cheese Market is bifurcated into Natural and Processed. Natural cheese is the leading segment owing to high demand from consumers due to its fresh flavor and texture. Due to the growing health awareness among consumers, natural cheese is preferred over the processed formulation. In addition, due to their nutritional qualities, unique taste and increasing health consciousness among consumers. Processed cheese is the faster growing segment over the forecast period.

Vietnam Cheese Market – By Product

Based on product, Vietnam Cheese Market is divided as mozzarella, cheddar, feta, parmesan, Roquefort, and other segments. Cheddar cheese segment is the dominant product segment, primarily due to its popularity and a wide range of use in several cuisines. It can be grated, liquefied, pieced due to its hard texture along with long shelf life compared to mozzarella whereas, parmesan is the fastest growing cheese product in Vietnam Cheese Market.

Vietnam Cheese Market – By Format

On the basis of format, Vietnam Cheese Market is divided into Slices, Diced/Cubes, Shredded, Blocks, Spreads, Liquids, and other formats. The cheese slices segment holds the largest market share of Vietnam Cheese Market by format. Cheese slices are frequently used in homes and restaurants to prepare sandwiches and burgers, it is anticipated to maintain the market dominance over the forecast period as well. Cheese spreads holds the second largest market share in Vietnam Cheese Market by format.

Vietnam Cheese Market – By Distribution Channel

Vietnam Cheese Market by distribution channel is segmented into Retail stores, Specialty Stores, Online, and others. The retail stores segment, consisting of supermarkets/hypermarkets, department stores, and convenience stores, is the leading distribution channel in Vietnam Cheese Market, as it offers various types of cheese and cheese products across its store formats. The specialty stores segment offering cheese and other dairy products is expected to grow at the fastest CAGR during the forecast period.

Competitive Landscape

Major companies operating in Vietnam Cheese Market include Ba Vi Dairy, Bel Vietnam Co., Ltd, Fonterra Brands Vietnam, FrieslandCampina Vietnam (Dutch Lady), Hanoi Artisan Cheeses, Kashew Cheese, Lactalis Vietnam, Megmilk Snow Brand, New Viet Dairy (Daitanviet), Nutifood, Ottima Cheese, TH True Milk (TH Group), Vietnam Dairy Products JSC, and Zott Vietnam. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2026 - Bel Group, a leading global dairy company, announced its plans to double its production capacity in Vietnam with a USD 19.45 million investment.

Scope of the Report

By Source

• Cow Milk

• Buffalo Milk

• Goat Milk

• Others

By Type

• Natural

• Unprocessed

By Product

• Mozzarella

• Cheddar

• Feta

• Parmesan

• Roquefort

• Others

      By Format

• Slices

• Diced/Cubes

• Shredded

• Blocks

• Spreads

• Liquids

• Others