Report Overview

The increasing number of businesses, rising urbanization, and growing government initiatives to promote education and literacy are expected to contribute to the expansion of Vietnam office stationery and supply market during the forecast period between 2023 and 2029.

Vietnam Office Stationery and Supply Market – Industry Trends & Forecast Report, 2029

Vietnam office stationery and supply market size was estimated at USD 195.35 million in 2022. During the forecast period between 2023 and 2029, the Vietnam office stationery and supply market size is projected to grow at a CAGR of 8.37% reaching a value of USD 316.41 million by 2029. Office stationery and supply market in Vietnam has witnessed steady growth in recent years, due to increasing number of small & medium-sized enterprises (SMEs). The infrastructure development in Vietnam has resulted in increased prospects for many corporate enterprises to set up offices in the country. As a result, the Vietnam office stationery and supply market is witnessing significant growth. The increasing number of businesses, rising urbanization, and growing government initiatives to promote education and literacy are also contributing to the expansion of the market.  

Vietnam Office Stationery and Supply Market – Overview

Office stationery and supplies are consumables and equipment commonly used by companies and other organizations, such as educational institutions, hospitals, government agencies, the hotel industry, and the BFSI, for drafting letters, recordkeeping, or bookkeeping, and storage of supplies or data. Office stationery and supplies include a wide range of products, such as desk supplies, filing supplies, time tracking supplies, and paper products. They are considered as essential tools for the operation and administration of an office or business.  Due to their widespread use by end-user applications, printers, scanners, and photocopiers are the most used supplies in Vietnam office stationery and supply market.

Vietnam Office Stationery and Supply Market

Growth Drivers

Increasing Number of Small & Medium-sized Enterprises (SMEs)

Small and medium-sized enterprises (SMEs) are often regarded as the foundation of any healthy economy, as they drive growth, create job opportunities, and open new markets. According to the World Bank, SMEs represent 90% of businesses and more than 50% of employment worldwide. Vietnam consists of many SMEs including small companies, budding startups, medium-scale operations, and companies operating with fewer than 250 employees. The Vietnamese startup ecosystem has spurred many aspiring entrepreneurs to begin new businesses in the country, creating the potential for the country's growth. However, as SMEs have limited resources, they cannot afford high-cost solutions. The growing SME sector in Vietnam has created a lucrative market for Vietnam office stationery and supply.

Restraints

Technological Advancements like Smart Classes and Green Schooling

The advancements of technology in the sphere of education have resulted in smart and interactive classes for learning. Smart classes use an interactive method of educating children by utilizing smart boards, visual interpretation of modules, and videos to help students learn more efficiently. The increasing penetration of smart classes in the educational sector has hindered the Vietnam office stationery and supply market. Additionally, shifting consumer preference toward the greener environment has further challenged the growth of the Vietnam office stationery and supply market, as educational institutes are adopting green schooling methods for protecting the environment and consuming minimum paper products.

Impact of COVID-19 on Vietnam Office Stationery and Supply Market

COVID-19 has negatively impacted the Vietnam office stationery and supply market. As soon as the WHO labelled COVID-19 a pandemic, the Vietnamese government enacted a nationwide lockdown, which hampered demand for office stationery and supply. Several offices declared a work-from-home policy, which led to a reduction in the use of office stationery and supplies. Because of the rapid spread of the virus, the Vietnam office stationery and supply market witnessed stagnation in its pace. As the office buildings were closed for more than two months due to the pandemic, most of the paperwork got digitalized.  Apart from private offices, all government entities which had used a lot of office stationery had closed, thereby reducing the need for stationery products here as well.

Vietnam Office Stationery and Supply Market

Segmental Coverage

Vietnam Office Stationery and Supply Market – By Type

Based on type, Vietnam office stationery and supply market is divided into paper products, desk supplies, stationery/ mailing supplies, computer/ printer supplies, filing supplies, binding supplies, time tracking supplies, supplies for hanging, and identification supplies. Among these, the printer, scanners, and photocopiers segment held the largest share in the Vietnam office stationery and supply market. Printers, scanners, and photocopiers have proven to be incredibly valuable office equipment. Many companies have been leveraging printers for getting a hard copy of the graphics present on a computer screen. Scanners, on the other hand, assist in scanning a document and converting the hard copy of a paper into a soft copy that can be transferred to computer systems. Due to a lack of alternatives in the Vietnam office stationery and supply sector, the use of printers, scanners, and photocopiers is unlikely to decline anytime soon.

Competitive Landscape

Major players operating in Vietnam office stationery and supply market include 3M Vietnam Ltd, Canon Marketing Vietnam Company Ltd, Faber-Castell Group, Brother International, Kokuyo Co. Ltd, OfficeMart Vietnam, and OfficeMate Vietnam. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In January 2023 - The World of Eric Carle partnered with Faber-Castell USA’s Creativity for Kids brand to create a series of children’s craft kits featuring Eric Carle’s “The Very Hungry Caterpillar,” set to launch this spring. The Very Hungry Caterpillar Craft Kits from the Creativity for Kids line extends the classic children’s story beyond the book to a variety of craft and play activities.

Scope of the Report

By Type

• Paper Products

• Desk Supplies

• Mailing Supplies

• Printer, Scanners, Photocopiers

• Filing Supplies

• Binding Supplies

• Time Tracking Supplies

• Supplies for Hanging

• Identification Supplies

• Others

By Application

• Office Buildings

• Schools

• Hospitals

• Government Organizations

• Others