Smurfit Kappa launches DigiStar premium paper for packaging printing

Published Date | 2019 March 25

Smurfit Kappa unveiled a new range of premium papers for digital and flexographic printers which will help in their business expansion in packaging industry will also drive the global printing packaging market in future timeline

  Global: Smurfit Kappa has launched a new range of premium papers, suitable for both digital and flexographic printers. The DigiStar paper was developed in response to a growing demand in the market for a multi-purpose premium solution delivering high quality printing results. The solution is claimed to maximize digital printing capabilities by allowing companies to use one type of paper for multiple printers. Customers can use the DigiStar papers for UV and water-based inks, as well as reduce waste and control stock. Demand for premium printed paper-based packaging as a sustainable alternative has grown and is used widely in both the ecommerce and retail sector. Moreover, Smurfit Kappa earlier in this month announced its intention to buy an additional 15.54% stake in Cartón de Colombia for €90m ($101.92m) in cash. Cartón de Colombia produces virgin-fibre pulp and packaging products, corrugated boxes and paper sacks, as well as printing and writing papers in Colombia. According to BlueWeave Consulting, rising per capita income and increasing demand for innovative packaging printing are expected to fuel the growth of the packaging printing industry in upcoming periods. These digital packaging printing is providing major benefits over conventional packaging like tangibility, add credibility to the product and creating memories related to that brand. Furthermore, capability of these digital packaging printing is  to produce high-quality results on any rigid or flexible material such as cloth, paper, wood and cardboard metal, rendering highly cost-effective packaging, and reduces waste, saves time and money, and help in reducing overrun percentages. Additionally digital packaging printing industry are saving and benefits of not having any obsolete inventory, shrinking time-to-market, faster order turnaround time and dramatic shrinking of cycle times. More importantly, these digital packaging prints are more environmentally friendly than conventional printing. The packaging printing industry is driven by the increasing trend of nuclear households, new packaging material development, increasing requirement for convenience among consumers, and ageing of population. According to BlueWeave Consulting‘s upcoming report, Titled-“Global Packaging Printing Market, By Printing Ink (Aqueous & UV-Based), Printing Technology (Flexography, Gravure, Digital), Material (Paper & Paperboard, Plastic), Application (Food & Beverage, Cosmetics, and Pharmaceutical), By Region, Size and Forecast 2019- 2025”- Global Packaging Printing market is expected with grow with a significant rate in forecast period, 2019-2025 owing to growth in demand for sustainable printing and flexible packaging, cost effectiveness, and reduced packaging waste. Moreover, the advancement of healthcare industry and the ease to use convenient packaging are other factors that boost the market growth. Furthermore,  increase in the application of packaging printing in packaging products owing to rise in consumer expenditure and increase in demand for sustainable products will propel the global packaging printing market over forecast period.