Global Stevia Market Forecast and Trends
The global Stevia market was around 520 million in 2019 and projected to reach the
valuation of about 867 million by the year 2026 by growing at a CAGR of 7.51%
during the forecast period 2020-2026.
demand for natural sweeteners, especially in beverages, is estimated to
increase the demand for Stevia during the forecast period. Stevia's market penetration
in the food industry due to its superior sweetening properties is anticipated
to propel the market growth.
is gained from a medicinal and culinary herb and is famous for its superior
medicinal and herbal properties. It is also known for its strength to control
blood pressure and in weight control, and continuous research and advancements
in the pharmaceutical industry will help in opening new avenues for
the demand for cookies, chocolates, confectionery, and other baked goods grows,
the food market will remain a high potential sector for Stevia. It would
continue to broaden the manufacturing business and increase its reach over the
projected era. In the Asia Pacific and Latin America, it has strong market
acceptability due to the growing availability of the food product in these
regions and rising knowledge of its many benefits. Europe and North America are
comparatively more significant markets, due to the increased demand for various
Stevia Market: Overview
The overall sweeteners market is now
dominated by artificial sweeteners such as saccharin, sucralose, aspartame, and
cyclamate. In contrast, Stevia is a natural sweetener and is a niche segment
within the high-intensity sweeteners market. There has been an increasing trend
over the past few years to concentrate on naturally derived sweeteners and food
additives due to rising consumer awareness concerning the adverse consequences
of artificial additives on human health.
In a search for substitute sweeteners,
especially for obese and diabetic patients, attempts are made to obtain them
from the plant world. Stevia rebaudiana (Stevia) is one of the best-known
plants containing sweeteners. As steviol glycosides contained in Stevia are
about 30 to 320 times sweeter than white sugar (saccharose), Stevia is widely
used to sweeten various drinks and dishes. In comparison to traditional sugar,
it is characterized by very low-calorie content. Moreover, steviol glycosides
themselves exhibit several health-promoting properties. Apart from
antibacterial and antifungal properties, they can lower blood pressure.
in food various food products
foods containing Stevia include Tea, chewing gum, candies, soft drinks, and soy
sauce. The United States Food and Drug Administration (FDA) approved the import
of Stevia in 1995, passing the sweetener to be used only as a dietary
supplement. After years of further research, in December of 2008, the FDA added
Stevia to the list of food additives usually recognized as safe. Stevia was
then permitted to be added to flavored water, sports drinks as well as soft
drinks and other foods and beverage products.
plants have gained attention as alternative medications because of their
therapeutic properties against a wide range of infectious diseases caused by
bacteria, fungi, and viruses. Stevia preparations have been reported to have
the potential to inhibit the activity of pathogenic bacteria. Still, it is not
known which compound in Stevia leaves is responsible for this effect. Trials on
the influence of Stevia preparations on the activity of pathogenic bacteria
appeared to be promising. Various research has confirmed the antibacterial and
antifungal activity of Stevia extracts.
is acknowledged as a diuretic, which means that it increases the speed at which
the body discharges to water and electrolytes from the body in the urine. Since
the kidney is responsible for filtering and producing urine, researchers
initially thought that long-term stevia consumption could harm the organ.
Global Stevia Market: Extract Type
on Extract Type, the Global Stevia Market segmented into Powder, Liquid, and Leaf.
Powder extract type is expected to dominate at the market during the forecast
period. Stevia has its own distinctive flavor that improves the taste of the
food in which it is used. Stevia provides a variety of benefits, such as sweetness,
texture, sugar preplacement, calorie reduction, color, and taste enhancement.
Global Stevia Market: Application
Based on the Application, the Global Stevia Market segmented
into Bakery, Tabletop Sweetener, Dairy Product, Packaged Food, Beverages, and
others. The beverage segment is expected to grow at a high CAGR during the
forecast period. The segment
is expected to see the highest growth in the forecast period due to the growing
use of Stevia in various carbonated drinks. Apart from this, the product also
finds its use in a range of low-calorie and zero-calorie beverages, which cater
to rising demand from health-conscious consumers.
Global Stevia Market: Regional Insights
Based on the region, the global stevia market segmented into
North America, Europe, Asia Pacific, Latin America, and Middle East &
Africa. The Asia Pacific is expected to see promising growth over the projected
period. The booming food and beverage industries in Taiwan, China, South Korea,
India and Japan are likely to be a favorable business driver. Increased
investment by leading food and beverage manufacturing companies such as
Cargill, Coca-Cola, and PepsiCo are also anticipated to fuel demand over the
The North America market is also expected to grow at a high
CAGR during the forecast period due to growing customer perception of the
benefits of natural sweeteners would have a positive effect on overall demand.
leading companies of Stevia Market are Cargill Incorporated, Tate & Lyle,
PureCircle, Stevia Corp., Ingredion Incorporated, Archer Daniels Midland The company, Evolva, GLG LIFE TECH CORP., HYET Sweet, Sunwin Stevia International,
Inc.and other prominent players.
Ø March 2020: Tate
& Lyle PLC (Tate & Lyle), a leading global food and beverage
ingredients and solutions provider announced that Food Standards Australia New
Zealand (FSANZ) has published the health claim that PROMITOR® Soluble Fibre
supports a positive change in gut microbiota. This benefit is now listed as a
general level health claim, which means that food and drink manufacturers in
Australia and New Zealand can include it on the packaging for products
containing PROMITOR® Soluble Fibre.
Ø March 2020: Retail
food and foodservice businesses can now capture their share of the growing
plant-based protein market under their own brands thanks to Cargill. The global
food and agriculture company today announced its new private label plant-based
patties and ground products will hit retailers and restaurants in early April.
Scope of the Report
Ø North America
Ø Asia Pacific
Ø Latin America
Ø Middle East &
The objective of the Study:
Ø To analyze and forecast the global Stevia Market
size of the market in terms of value.
Ø To examine the careful market segmentation and
forecast the market size, in terms of value, based on the region by segmenting.
Ø The Global Stevia Market segmented into five
regions, namely, North America, Europe, Asia Pacific, Latin America, Middle
East & Africa and their leading countries.
Ø To outline, categorized, and forecast the global Stevia
Market-based on the extract type, and application.
Ø To examine competitive developments like
technological advancement, services, and regulative framework within the global
Ø To highlight the impact analysis of the factors
affecting market dynamics such as drivers, restraints, opportunities, and
Ø To strategically profile the key players and
comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.
Historical data – 2016-2019
Base Year – 2019
2020 – 2026
Revenue in USD Million
U.S, Canada, Germany, UK,
France, Italy, Spain, Brazil, Mexico, Argentina, Japan, South Korea, China,
India, UAE, South Africa, Saudi Arabia
By extract type, application, with the region
Cargill Incorporated, Tate & Lyle,
PureCircle, Stevia Corp., Ingredion Incorporated, Archer Daniels Midland The company, Evolva, GLG LIFE TECH CORP., HYET Sweet, Sunwin Stevia
International, Inc.and other prominent players.