India: Tata Motors which is a major company in the automotive industry is planning a large-scale overhaul of their sales network all across the country over the next one year as it is preparing to launch new products, which includes premium SUV Harrier. The company, which is planning to have all the products on just two platforms in future namely Omega and Alpha, at present, has around 790 dealerships all across the country. This expansion of their sales network is expected to escalate the growth of the company and the automotive industry as well.
Tata Motors President Passenger Vehicles Business Unit Mayank Pareek said, “We acknowledge that our showrooms and workshops need complete overhauling and accordingly we have hired a global consulting agency to look into upgrading all our showrooms. The work on upgrading the showrooms starts from next month and would go on for at least one year. It would include bringing in new technologies enhancing ambience and workforce across the dealerships, he added. We have decided to have Wi-Fi in all the showrooms. There should be lounge where you can come and sit and not just necessarily buy a car.”
According to BlueWeave Consulting, the company is in a process of upgrading its workshops and they are hiring more than 800 sales executives just for Harrier that is set for launch in January. Tata Motors is also looking forward to increasing double the number of their dealerships by the end of the financial year 2021-22, among which half of the number of dealerships will be based on virtual experience. Mr. Pareek said, “We plan to have 2,000 dealerships by 2021-22 and these will not be all brick and mortar (showrooms). We are going to use digital technology especially with 4G and 5G, which is expected to come. It is possible to utilise augmented reality and virtual reality platforms to create showrooms experience.” Since the Indian market is maturing rapidly all the new cars that will be brought in are going to be electric ready. At present, there are four models of cars namely Tigor, Zest, Tiago and Bolt which have been designed with the capability that allows them to be transformed into electric vehicle. Thus, with the expansion and up gradation of the Tata Motors sales network there will be a growth in the automotive sector as well as the electric vehicle market.
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