Global Anti-counterfeit Packaging Market Size More Than Doubles to Touch USD 294.23 Billion by 2029

Published | 20 July 2023

Global anti-counterfeit packaging market is flourishing because of the thriving biopharmaceuticals and healthcare sector and a rising focus on thwarting number of counterfeit products.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the global anti-counterfeit packaging market size at USD 130.63 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the global anti-counterfeit packaging market size to grow at a significant CAGR of 12.4% reaching a value of USD 294.23 billion by 2029. Major growth drivers for the global anti-counterfeit packaging market include the rising concerns regarding product authenticity, brand protection, and consumer safety, governmental requirements enforcing the adoption of anti-counterfeit packaging, and the escalating need for superior packaging solutions. Counterfeit goods are widespread in diverse sectors such as pharmaceuticals, food and beverages, cosmetics, electronics, automotive, and luxury goods. To safeguard their products and brands, businesses are increasingly embracing anti-counterfeit packaging solutions. Technological advancements have paved the way for innovative approaches to combat counterfeiting. These encompass tamper-evident labels, holograms, QR codes, RFID tags, unique serialization, and track-and-trace systems, bolstering product security and verification. Also, the prevalence of counterfeit products in various industries has raised awareness among consumers and enterprises regarding the necessity for effective anti-counterfeit packaging solutions. As a result, the global anti-counterfeit packaging market is expected to experience significant growth in the forecast period due to the high prevalence of counterfeit products. However, high cost of production and investment are anticipated to restrain the overall market growth during the period in analysis.

Global Anti-counterfeit Packaging Market – Overview

Packaging plays a critical role across diverse industries, including food and pharmaceuticals. Counterfeit products are unauthorized replicas of trademarked labels, aiming to exploit the reputation of genuine products. Counterfeit goods encompass a wide range of items such as apparel, jewelry, medications, cigarettes, electronics, and more. Ensuring secure packaging is of utmost importance to prevent counterfeit products from entering the market. Anti-counterfeit packaging solutions are designed to provide secure packaging, thereby reducing infringement and counterfeiting. Companies implement anti-counterfeit measures to mitigate the financial and reputational losses associated with counterfeiting, including revenue decline and loss of customer loyalty. Counterfeiting poses a significant challenge in various sectors, particularly the pharmaceutical industry, where counterfeit drugs can contain illegal and hazardous substances. This not only jeopardizes public health but also diminishes profitability and brand value for affected companies. Consequently, food and pharmaceutical companies are increasingly adopting anti-counterfeit packaging strategies to prevent duplication and ensure the safety of their products. Additionally, companies beyond the food and pharmaceutical sectors are also embracing anti-counterfeit packaging to safeguard against imitation and guarantee product security.

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Impact of COVID-19 on Global Anti-counterfeit Packaging Market

COVID-19 pandemic had a dual impact on the global anti-counterfeit packaging market. On the one hand, the crisis intensified the need for anti-counterfeit measures, particularly in the pharmaceutical and healthcare sectors, to ensure the authenticity and safety of critical medical supplies and vaccines. The increased reliance on online shopping during lockdowns also heightened concerns about counterfeit products. On the other hand, the economic downturn caused by the pandemic constrained budgets, affecting the adoption of anti-counterfeit packaging solutions, especially for small businesses.

Segmental Information

Global Anti-counterfeit Packaging Market – By End-Use Industry

Based on end-use industry, the global anti-counterfeit packaging market is divided into Pharmaceuticals, Food & Beverages, Apparel & Footwear, Automotive, Personal Care, Electrical & Electronics, and Luxury Goods segments. The pharmaceuticals segment holds the highest share in the global anti-counterfeit packaging market. The counterfeit pharmaceutical products pose significant risks to public health and safety. With the potential for harmful ingredients and incorrect dosages, the pharmaceutical industry places great emphasis on ensuring product authenticity. The stringent regulations and increasing government initiatives mandate the implementation of anti-counterfeit measures in the pharmaceutical sector. Also, the high value of pharmaceutical products and the presence of well-established brands make them prime targets for counterfeiters. The critical need for product integrity and patient safety drives the demand for effective anti-counterfeit packaging solutions, leading to the pharmaceutical segment's prominent position in the market.

Competitive Landscape

Major players operating in the global anti-counterfeit packaging market include 3M Company, DuPont, CCL Industries, Zebra Technologies Corporation, SATO Holdings, Avery Dennison Corporation, SICPA Holdings SA, Applied DNA Science, Intelligent Label Solutions, SML Group, AlpVision S.A., 3D AG, Systech International, Ampacet Corporation, and Tracelink Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Anti-counterfeit Packaging Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Anti-counterfeit Packaging Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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