Global Hand Hygiene Market to Witness Substantial Surge on account of Pandemic
Published | 18 August 2020
According to BlueWeave Consulting, the Global Hand Hygiene Market is expected to reach USD 9.03 billion by 2026 from USD 2.17 billion in
2019, at a CAGR of 22.6 % during the projected period. Rising health concerns
and the mounting popularity of the hand wash and sanitizer products are
expected to boost the overall hand hygiene market over the forecast period. An
increasing number of extremely infectious diseases such as Ebola, H1N1 as well
as COVID-19 and many others have caused in generating awareness regarding
benefits of health hygiene aspects. The eruption of a global pandemic COVID-19
has led to significant demand for hand hygiene products. More and more players
are now interested in entering this market due to tremendous opportunities
assuring ROI. The manufacturers promote awareness by celebrity endorsements,
promotional activities, and various health-associated movements to ensure
alertness among people about the essentials of proper handwashing practices.
Innovative packaging and distribution networks of liquid hand wash and hand
sanitizer have given a much-needed boost to the market.
Hand hygiene products include hand sanitizers, soaps, hand
washes, and many more. Hand wash and hand sanitizers are more pertinent in the
market due to their ease of use, convenient availability and effectiveness in
killing harmful bacteria. Liquid hand wash is a mix of fragrance, water,
triclosan, detergent, and moisturizers, which serve as a germ guard and keep
away from infections. In contrast, hand sanitizers contain a high amount of alcohol,
which kills 99% germs after rubbing it on hands. The consumers habitually use
the liquid hand wash after eating or before eating, preparing food, using the
toilet, touching infected things, etc. in their daily lives. The new
variations, including herbal ones, are being introduced by the manufacturers to
penetrate the market.
The request for hand hygiene products is growing due to the
rising health consciousness amid customers. Producers of hand hygiene products
are ramping up their production volumes to meet the increased demand across the
world while many distillers and brewers across the sphere are venturing into
the production of hand cleanliness products to meet the exponential market
demand.
"The Hand Sanitizer plays a major role in the Global Hand
Hygiene Market."
The Global Hand hygiene Market is segmented into Soaps, Hand
Wash, Hand Sanitizers, Lotion & Creams, and others based on Product Type.
The Hand Sanitizer segment is anticipated to record the strongest growth during
the projected period due to easy availability, easy-to-carry smaller size and
soap-like functioning and effectiveness in killing harmful bacteria of hand
sanitizers.
"Commercial segment dominates in the Global Hand Hygiene
Market."
The Global Hand Hygiene Market is divided into two parts- The
residential segment and Commercial segment based on End-user. The commercial
segment is subdivided into Hospitals & Health Centers, Educational
Institutions, Hotels & Restaurants, Corporate Offices Others (Commercial
Areas such as recreational areas, Malls, etc.), Industrial. The Commercial
segment comprising hotels, hospitals and others is expected to witness the most
substantial growth during the projected period. Other commercial entities such
as educational institutions, corporate offices, shopping complexes etc. are
anticipated to increase the use of hand hygiene products as a preventive
measure. Overall, significant demand will be raised from this segment during
the projected period.
"The key drivers of the market are awareness about hand
hygiene and the influence of social media."
Hand hygiene has gained prominence because of the prevalence of
COVID-19 and other diseases. It has become the most vital component of personal
care, creating a lucrative market for sanitizers and handwash. Moreover,
governments and multiple health organizations endorse the practice of
maintaining hand-hygiene with the use of hand-care products to avoid health
issues amid the population. For instance, the WHO and FDA have taken
initiatives to spread awareness about hand hygiene and the risks of not
upholding the hygiene.
The lockdown has widened and deepened the reach of social media,
which is increasingly being deployed to spread awareness about health and
hygiene and endorse the products by healthcare products companies. The giant
companies such as Reckitt Benckiser Group Plc and Hindustan Lever Ltd have
launched hand hygiene awareness campaigns on social media while promoting their
products.
“Europe is the dominant region in the market."
Europe has dominated the global hand hygiene products market
with its largest share due to growing consciousness about health and prevalence
of pandemic. It is expected to register substantial growth at modest CAGR
during the forthcoming period. The leading manufacturers of health and
cleanliness products such as Smith & Nephew plc, Unilever Group, Reckitt
Benckiser Group Plc, and many more in Europe have collaborated with WHO and
undertaken initiatives for increasing mindfulness concerning the health by running
campaigns and promoting the use of hand-hygiene products. The Asia-Pacific
market is comparatively new lagging behind North America and Europe, but it has
tremendous growth potential and is expected to record the highest CAGR during
the forthcoming period. The market growth will be induced by increased
awareness & use of the products among the population of large developing
economies such as China, India & others and robust favorable initiatives by
government and private players.
Global Hand Hygiene Market: Competitive Landscape
The leading companies in this market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem, Inc., Best Sanitizers, Inc., Kutol and others.
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The in-depth analysis of
the report provides the growth potential, upcoming trends, and statistics of
the Global Hand Hygiene Market size & forecast. The report
provides insights about the state-of-the-art technology of Global Hand Hygiene Market and industry, which help decision-makers to make sound
strategic decisions. Furthermore, the report also analyzes the market drivers,
challenges, and competitive scenario of the market.
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