Global Toothpaste Market Witnessing Steady Growth: Projected to touch USD26.1 Billion by 2027

Published | 18 August 2021

Dental problems are becoming more frequent in both adults and children due to poor eating habits, which is favoring the market growth. Also, the growing awareness of oral care and hygiene among consumers is a major factor propelling the growth of the global toothpaste market.

A study recently conducted by the strategic consulting and market research firm BlueWeave Consulting revealed that the global toothpaste market was worth USD18.8 Billion in the year 2020. It is estimated to grow at the CAGR of 4.9 %, earning revenue of around USD 26.1 Billion by the end of 2027. Oral health is among the top concerns of consumers due to factors such as consumption of foods with high sugar content, carbonated beverages, smoking, etc. which are adversely affecting their oral health. Plaque and tartar are the two most prevalent oral health issues affecting the global population. Moreover, dental problems are becoming more frequent in both adults and children due to poor eating habits, which is favoring the market growth. Also, the growing awareness of oral care and hygiene among consumers is a major factor driving the growth of the global toothpaste market.


The rising cases of dental problems among consumersare driving the market growth

As cases of dental issuessuch as cavities and bad breath rise among the population, effective oral hygiene is becoming increasingly important among consumers.Because of these oral health problems, consumers need toothpaste that inhibits plaque and bacteria growth.Along with the rising consumer awareness about oral health, a rising number of government initiatives also contributed to the growth of the global toothpaste market. Sugary drinks and foods, along with urban lifestyles, are contributing to the increasing incidence of dental diseases, which reinforces the demand for toothpaste in all regions.


Consumer preference for herbal toothpaste driving market growth

Global toothpaste market growth can be attributed primarily to the rising preference of consumers for herbal toothpaste over chemical toothpaste. Due to the rising inclination of consumers towards herbal toothpaste, toothpaste manufacturers are launching many new oral care products with natural ingredients such as camphor, salt, neem, guava leaves, and whatnot! As a result of a concern related to the digestion of chemical products, mainly those containing fluoride and artificial sweeteners, herbal oral care products have gained popularity which is driving the growth of the global toothpaste market.


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One of the key challenges facing the global toothpaste market is the intense competition in the sector, which is making it difficult for the biggest names in oral care to grow and expand. With a few big players holding a majority of the market share, this toothpaste market is extremely competitive.There is intense competition among companies in many aspects such as pricing, promotional campaigns, and expansion into new markets and channels.Moreover, many vendors have been consistently introducing countless oral hygiene products to cater to the needs of the consumers.


Impact of COVID-19 in the industry

The pandemic has increased the concern of consumers for their oral hygiene, which translates into an increase in the sales of many leading personal care companies, particularly those involved in oral care. During this lockdown, a key factor propelling the demand for herbal toothpaste products was the shift in consumer preference towards products free from additives and toxic chemicals. As a result, consumers began to prefer toothpaste containing natural ingredients, as chemical additions and substances found in conventional toothpaste can prove harmful to their health.Also, the temporary closure of many convenience stores, hypermarkets, and supermarkets to prevent the spread of the virus brought a sharp drop in sales of toothpastes. However, non-store distribution channels helped compensate for the revenue lost from store-based distribution channels.


Super markets/Hyper markets occupies the largest market share in terms of distribution channel

Based on distribution channels, the global toothpaste market is segmented into Supermarket/Hypermarket, Independent Retail Store, Pharmacy, and Online Stores. Out of all thesesegments, the supermarket/hypermarket segment holds the largest market share. One of the factors responsible for this segment's growth is that consumers prefer to shop for groceries at supermarkets or hypermarkets, which usually have multiple shelves displaying different kinds of products, which allowthem to make purchases quite easily.


North Americais expected to witness significant growth in the market during the forecast period

Based on regions, the global toothpaste market is categorized into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Among all the regions, North America holds the largest market revenue share. Marketers in the region have been running regular marketing campaigns and promotions just to increase awareness of brands, particularly on social media, which is contributed to the growth of the North American toothpaste market.Moreover, the Asia Pacific is also likely to witness significant growth in the coming years. With a growing population in Asia-Pacific, household incomes and purchasing power are expected to rise during the forecast period, driving the market in this region.


Competitive Landscape

The key players in the global toothpastemarket areAmway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurveda Ltd, Unilever Group,and other key manufacturers.

A number of companies are launching new toothpastes to appeal to consumers' changing preferences in an effort to make the market more competitive.Moreover, smart marketing is enabling the introduction of advanced toothpastes with more features and assistance, which is not only benefiting the global market but also strengthening competition between industry players.


Do not miss the business opportunity of the global toothpaste market. Consult our analysts to gain crucial insights, and facilitate your business growth.


The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the global toothpastemarket.It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the global toothpastemarket and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


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