Middle East and Africa Ready to Drink (RTD) Beverages Market Brimming to Cross USD 77 Billion by 2031

Published | 18 July 2025

Middle East and Africa Ready to Drink (RTD) Beverages Market is flourishing primarily due to the increasing consumer preference for healthy and functional RTD beverages, accelerating urbanization, rising disposable incomes, and a growing young population exhibiting a strong inclination toward fitness and energy drinks.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Middle East and Africa Ready to Drink (RTD) Beverages Market size by value at USD 44.97 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Middle East and Africa Ready to Drink (RTD) Beverages Market size to expand at a significant CAGR of 8.1% reaching a value of USD 77.57 billion by 2031. The growth of Ready to Drink (RTD) Beverages Market across Middle East and Africa is propelled by the increasing consumer demand for health-conscious and functional RTD beverages, coupled with rapid urbanization and rising disposable incomes. Furthermore, a burgeoning young population across the Middle East, increasingly inclined towards fitness and energy drinks, will significantly contribute to market expansion. Beyond these demographic and economic shifts, prominent drivers for Middle East and Africa Ready to Drink (RTD) Beverages Market also include a growing consumer preference for convenience, affordability, and readily available beverage options. The escalating focus on health and wellness is specifically fueling demand for RTD energy drinks formulated with natural ingredients and reduced sugar content. In response, leading brands are actively innovating with functional formulations and diverse flavors to align with evolving consumer tastes; for instance, PepsiCo's introduction of its Rockstar RTD energy drink in the UAE, enriched with Vitamin B, ginseng, and taurine, exemplifies this trend. The rising popularity of weight management diets is additionally boosting the consumption of RTD fruit and vegetable juices. Notably, there is also a surging demand for Halal-certified beverages, catering to the region’s specific ethical and religious dietary preferences.

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Saudi Arabia Leads Middle East and Africa RTD Beverages Market

Saudi Arabia leads Middle East and Africa Ready to Drink (RTD) Beverages Market and is projected to retain its dominance in the market over the forecast period. The RTD Beverages Market in Saudi Arabia is driven by young consumers' demand for convenient, health-conscious options, particularly RTD coffee, functional drinks, and milk-based beverages. Unsweetened and low-calorie variants are gaining popularity due to health awareness, prompting brands to innovate with sugar-free and stevia-based energy and protein drinks. Increased participation in fitness activities further fuels the demand for functional RTD beverages.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Ready to Drink (RTD) Beverages Market

Intensifying geopolitical tensions could have a multifaceted impact on Middle East and Africa Ready to Drink (RTD) Beverages Market by disrupting supply chains, increasing transportation and production costs, and delaying raw material imports due to instability in key trade routes or oil-producing nations. Sanctions and cross-border restrictions can limit market access and hinder international partnerships, while currency fluctuations and inflation, often triggered by geopolitical uncertainty, can further strain consumer purchasing power and manufacturer margins. Additionally, political unrest may shift government priorities away from economic development, affecting investment in infrastructure and retail networks, thereby slowing market growth and limiting expansion opportunities.

Competitive Landscape

Middle East and Africa Ready to Drink (RTD) Beverages Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include Almarai, Red Bull GmbH, Nestlé S.A., PepsiCo, Danone SA, Glanbia PLC, Alokozay Group, Monster Energy, The Coca-Cola Company, and Kering Inc. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Middle East and Africa Ready to Drink (RTD) Beverages Market .

Don’t miss the business opportunity of Middle East and Africa Ready to Drink (RTD) Beverages Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Middle East and Africa Ready to Drink (RTD) Beverages Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Middle East and Africa Ready to Drink (RTD) Beverages Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Scope of the Report

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