Nigeria Online Food Delivery Market More Than Doubles Its Size to Touch USD 1.9 Billion by 2031

Published | 30 July 2025

Nigeria Online Food Delivery Market is booming primarily due to rapid urbanization, further deepening of smartphone and mobile internet, and increasing preference for convenience among the growing number of tech-savvy young consumers.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Nigeria Online Food Delivery Market size by value at USD 921.80 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Nigeria Online Food Delivery Market size to boom at a robust CAGR of 10.88%, reaching a value of USD 1,898.97 million by 2031. The growth of Online Food Delivery Market in Nigeria is fueled by rising urbanization, busy lifestyles, and further deepening of smartphone penetration. Increased internet access and mobile app usage make ordering food more convenient. The expanding middle class with disposable income prefers ready-to-eat meals, while tech-savvy youth drive demand for digital platforms. COVID-19 accelerated adoption through contactless delivery. Restaurants are embracing online channels to reduce overhead costs. Advanced technologies like AI and predictive analytics enhance user experience. Additionally, the popularity of fast food and binge eating habits contribute to market growth. These factors collectively support a dynamic and rapidly evolving Nigeria Online Food Delivery Market.

Opportunity – Expansion into Underserved Regions and Rural Markets

Expanding into the country’s underserved and rural regions presents a major growth opportunity for Nigeria Online Food Delivery Market. These areas, often overlooked, are experiencing rising smartphone adoption and improved internet access. Companies like Jumia have pioneered rural e-commerce through localized hubs and agent networks, proving the viability of digital services in remote communities. By addressing logistical challenges and tailoring offerings to local preferences, food delivery platforms can unlock new customer bases, stimulate job creation, and promote digital inclusion. This expansion boosts revenue and also strengthens brand presence across Nigeria’s diverse geographic and socioeconomic landscape.

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Online Payment Segment Dominates Nigeria Online Food Delivery Market ​

The online payment segment holds the largest market share of Nigeria Online Food Delivery Market, driven by increasing smartphone usage, internet access, and digital literacy. Consumers prefer the convenience and speed of mobile apps and websites for placing orders and making secure payments. Online platforms also offer discounts, real-time tracking, and personalized experiences, further boosting adoption. As urban populations grow and tech-savvy youth dominate the market, online transactions continue to outpace cash on delivery, reshaping Nigeria’s food delivery landscape.

Impact of Escalating Geopolitical Tensions on Nigeria Online Food Delivery Market 

Escalating geopolitical tensions can disrupt Nigeria Online Food Delivery Market by affecting supply chains, increasing import costs, and reducing investor confidence. Rising fuel prices and trade restrictions may inflate operational expenses, leading to higher delivery fees and reduced consumer demand. Political instability can also hinder cross-border partnerships and logistics efficiency. These uncertainties challenge market growth, forcing platforms to adapt through local sourcing, digital innovation, and strategic risk management to maintain service continuity and customer trust.

Competitive Landscape

Nigeria Online Food Delivery Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include AreaChops, Chopnownow, Foodie Nigeria, Foodstantly, Gingerbox, GoFood (AT&A Retail Limited), Jumia Foods, NaijaEats, Ofood (Opay), MyFood.ng, and Ezzy Eats. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Nigeria Online Food Delivery Market.

Don’t miss the business opportunity in Nigeria Online Food Delivery Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Nigeria Online Food Delivery Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Nigeria Online Food Delivery Market, along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Scope of the Report

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