Saudi Arabia Meat Market Soaring Despite the Ongoing Pandemic: Projected to Grow at a CAGR of 5.3% by 2027

Published | 18 November 2021

Saudi Arabia meat market is growing at a high CAGR because of the changing social and economic reforms, better accessibility to imported meat, along with increasing health consciousness, especially among the younger demographic…

A recent study, conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the Saudi Arabia meat market is estimated to grow at a CAGR of 5.3%. The market is flourishing at a high rate because of the changing social and economic reforms, better accessibility to imported meat, along with increasing health consciousness, especially among the younger demographic. Meat is a great source of proteins, iron, zinc, selenium, phosphorus, along with vitamin A and B-complex vitamins. It strengthens the immune system and contributes to the formation of red blood cells. Such benefits are prompting health-conscious consumers in Saudi Arabia for meat consumption, propelling the overall market growth. Furthermore, Saudi Arabia is the GCC's top consumer of red meat. Furthermore, the growing number of supermarkets/hypermarkets, as well as the simple availability of fresh and all varieties of meat in Saudi Arabia, are promoting the market's growth.

Government Initiatives to Promote Local Production Boosting The Saudi Arabia Meat Market

With the growing consumption of meat in the country, the Saudi government is taking various initiatives to limit meat import and promote local meat production. Additionally, the ministry offers direct production-based subsidies to local chicken meat producers. The government is also offering 100% ownership to foreign companies and subsidies for them to invest in the Saudi meat market under Vision 2030. Such initiatives are expected to drive the Saudi meat market in the years to come.

Target Towards Health-Conscious Consumers Driving Market’s Growth

In Saudi Arabia, meat companies are targeting health-conscious consumers to boost market sales. To this end, they are promoting the health benefits of meat consumption, especially among growing kids and the younger generation. With such marketing tactics, the Saudi Arabia meat market is expected to flourish in the forecast period as meat consumption makes the immune system strong, makes skin healthy, and is suitable for overall growth, development, and reproduction health.

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Saudi Arabia Meat Market - By Distribution Channel

Based on distribution channels, the Saudi Arabia meat market is segmented into on-trade and off-trade. The off-trade segment is further classified into supermarkets/hypermarkets, specialty stores, online stores, and others. Specialty stores account for the largest market share because of the availability of fresh and price-friendly meat in these stores. Consumers in Saudi Arabia are inclined towards trusted meat sources, which is why they tend to buy meat from certain specialty stores only. Furthermore, the presence of a high number of slaughterhouses and their tie-ups with specialty stores to trade fresh meat also favors the market growth.

Impact of COVID-19 on Saudi Arabia Meat Market

The Saudi Arabia meat market was negatively impacted by the sudden outbreak of the COVID-19 pandemic. The consumption of animal meat in Saudi Arabia decreased sharply as the coronavirus was detected in animal flesh intended for human consumption. Furthermore, restrictions on supply chains and the temporary shutdown of supermarkets/hypermarkets and retail stores also limited consumers; access to meat products, which also sabotaged the market growth. Market growth is expected to be slow in the post-COVID-19 period owing to consumer aversion to meat consumption due to the spread of zoonotic diseases.

Competitive Landscape

The leading players in the Saudi Arabia meat market are Grobat, Othaim Markets Company, Shahia Factory, Yousif H Al Shihab Trading Est., CATCOOT COMPANY, Ali Jalal, Alsilani Trading Co, ARASCO FOODS, Alsalamah Almotatawera Co., Halwani Bros, Skot Trading, and other prominent players.

The market is highly fragmented, with the presence of various industry participants. These leading players offer a wide range of halal-certified meat products for restaurants and final consumers. The competition is expected to rise in the forecast period as companies from other countries are increasingly entering the market to target the potential consumer base.

Don’t miss the business opportunity of the Saudi Arabia meat market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the Saudi Arabia meat market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the Saudi Arabia meat market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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