Saudi Arabia Bubble Tea Market
Saudi Arabia Bubble Tea Market Size Set to Expand at 11.6% CAGR during 2022–2028
Published | 16 November 2022
Saudi Arabia bubble tea market is flourishing because of increasing health awareness, high adoption of healthy beverages, surging demand for flavored bubble tea among youngsters, increasing disposable income, and changing lifestyle of the consumers.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects Saudi Arabia bubble tea market size to expand at a CAGR of 11.6% during the forecast period between 2022 and 2028. The growth of Saudi Arabia bubble tea market is driven by increasing demand for tea and coffee among students and working-class population owing to its cognitive enhancing abilities as well as growing health awareness about beverages containing zero fat and low-calorie contents. Moreover, the growing popularity of bubble tea due to its distinct taste, available in various flavors, such as mango and peach, and customized using syrups. It is also expected to spur the demand for bubble tea. Furthermore, health experts advise that moderate consumption of such beverages strengthens the immune system and boosts energy as well as growing millennial population and hectic schedules coupled with increasing intake of energy required for proper functioning, will fuel the growth of Saudi Arabia bubble tea market during the period in analysis. However, increasing preference for other caffeinated beverages is anticipated to limit the growth of Saudi Arabia bubble tea market during the period in analysis.
Saudi Arabia Bubble Tea Market – Overview
Bubble tea is a Taiwanese tea-based beverage and referred as pearl milk tea or boba juice. Usually, the bubble tea recipes include a tea base mixed with organic product or milk, which is then topped with chewy custard balls (also commonly known as air pockets, pearls, or boba) and organic product jam. Ice-mixed forms are often blended with organic product or syrup to create a slushy texture. There are numerous varieties of the beverage with various ingredients. The two most popular combinations are bubble milk tea with custard and air pocket milk green tea with custard. The air pockets or pearls are tapioca balls derived from cassava root that contains vitamin C and calcium. Saudi Arabia bubble tea market is expanding rapidly as the demand of bubble tea grows due to its plethora of health benefits and delectable taste. Along with antioxidants, bubble tea provides strength to the body due presence of milk, which is an excellent source of calcium and helps to strengthen bones. As it contains carbs, bubble tea is the principal source of energy for brain and cardiovascular muscles. The beverage contains caffeine, which is an effective stress reliever since it relaxes the body's stiff muscles. Furthermore, bubble tea functions as an immune booster due to its high antioxidant content, which prevents the accumulation of oxidative stress.
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Saudi Arabia Bubble Tea Market – Opportunities
The introduction of new bubble tea tastes, such as banana, apple, kiwi, lychee, and watermelon, are expected to provide huge growth prospects for Saudi Arabia bubble tea market during the forecast period. The launch of exotic fruit flavors, such as avocado, coconut, grape, green apple, lemon, jackfruit, plum, and passion fruit, is expected to boost the demand for bubble tea. Toppings, such cookie crumbs, red bean, ice cream, fresh fruit, and cheese cream, can also be added to the bubble tea. Additionally, there are numerous pudding flavoring options available, including barley, caramel, taro, chocolate, mocha, sesame, lavender, rose, and others. All these factors could drive Saudi Arabia bubble tea market in the coming years.
Impact of COVID-19 on Saudi Arabia Bubble Tea Market
COVID-19 had detrimental impact on most of the industries including the bubble tea market due to imposition of stringent lockdown norms worldwide, travel and import-export ban, resulting in economic consequences. In addition, the supply chain disruptions have led to manufacturing process delay due to shortage or non-availability of raw materials. The lockdown regulations have jeopardized the livelihoods of millions of small tea farmers worldwide. Furthermore, the closure of cafes, restaurants, farms, and production units to maintain social distancing measures resulted in a reduction of supply and demand as well as travel restrictions and labor scarcity hindered the growth of Saudi Arabia bubble tea market. However, increasing government support for the bubble tea industry is assisting the market’s recovery. In addition, for the development of the products, key players in market employed new safety precautions. The online distribution channel is changing people's purchase behavior providing benefits, such as contactless payment methods, a wide range of products and services, doorstep delivery, and heavy discounts, which aided in market growth during the pandemic and will further accelerate the market growth in the post-pandemic era.
Saudi Arabia Bubble Tea Market
Saudi Arabia Bubble Tea Market - By Product
Based on product, Saudi Arabia bubble tea market is divided into Black Tea, Green Tea, and Oolong Tea segments. The black tea segment holds the highest market share due to its authentic flavor and support to reduce blood sugar level and bad cholesterol. Black tea is derived from camellia sinensis, an antioxidant that benefits in improving metabolism and gut health, increases alertness, and boosts energy. The green tea segment holds the second highest share in the market, as it contains bioactive compounds that aids in brain functioning, accelerates the fat burning process and decreases the risk of type 2 diabetes.
Saudi Arabia bubble tea market is highly competitive. Prominent players in the market include Happy Lemon, Sharetea, Chatime, Bubbles Tree, Bingbox, Tiger sugar, K Pearl Tea, and Happy Bear. To further enhance their market share, these players are primarily focused on the development of innovative and efficient products, new product releases, mergers and acquisitions, collaborations, partnerships, and joint ventures.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Saudi Arabia Bubble Tea Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Saudi Arabia Bubble Tea Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
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