United States Frozen Pizza Market

United States Frozen Pizza Market Size Set to Grow at Steady CAGR of 6.70% by 2029

Published | 16 May 2023

United States Frozen Pizza Market is rapidly growing due to convenience, affordable prices, and a wide range of flavor options, a rise in demand for plant-based and gluten-free options, as well as the increasing popularity of online grocery shopping.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States frozen pizza market size at USD 6,161.80 million in 2022. During the forecast period between 2023 and 2029, United States frozen pizza market size to grow at a robust CAGR of 6.70% reaching a value of USD 9,701.82 million by 2029. The frozen pizza market in the United States is likely to continue growing in the next years, owing to several significant trends. The convenience component of frozen pizza continues to fuel demand, particularly as consumers prioritize time-saving solutions in their hectic lifestyles. With a greater emphasis on health and well-being, there is a greater desire for healthier, higher-quality frozen pizza options, such as those prepared with organic or natural ingredients. Because plant-based diets are becoming more popular, there is a greater need for vegetarian and vegan frozen pizza options. Also, the COVID-19 epidemic has intensified the trend toward at-home dining, giving the frozen pizza business a boost as customers seek easy and economical meal choices.

United States Frozen Pizza Market – Overview

A frozen pizza has been entirely built, cooked, and then frozen for later consumption. It usually has a pre-made crust, tomato sauce, cheese, and other toppings like veggies, meats, or herbs. Frozen pizzas are popular due to their ease of storage in a freezer and quick preparation in an oven or microwave. They come in a variety of sizes and shapes, from thin and crispy to deep-dish and packed. Frozen pizzas are readily accessible in supermarkets and can be a cheap and tasty option for a quick and easy lunch.

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Impact of COVID-19 on United States Frozen Pizza Market

The COVID-19 pandemic significantly impacted the United States frozen pizza market. With people spending more time at home due to lockdowns and social distancing measures, demand for frozen pizzas has increased significantly. This has resulted in shortages of some brands and types of frozen pizzas and price increases for others. Also, the closure of restaurants and other food service establishments has led to a shift in consumer spending towards grocery stores, further driving demand for frozen pizzas. However, supply chain disruptions and labor shortages have also created challenges for manufacturers and distributors in meeting the increased demand.

United States Frozen Pizza Market – By Size

On basis of size, United States frozen pizza market is divided into Small, Medium, and Large. The largest segment in the United States frozen pizza market is the Large segment. This segment refers to frozen pizzas that are larger and typically come with a wider variety of toppings and flavors compared to the smaller segments. The large segment caters to families or groups of people who want to share a pizza or have leftovers for future meals. This segment also includes frozen pizzas that are marketed as premium or gourmet options, which are typically higher in price compared to the smaller segments. The popularity of the large segment can be attributed to its convenience, variety, and value for money.

Competitive Landscape

United States frozen pizza market is significantly competitive. Major companies in the market include Nestle SA, Dr. Oetker GmbH, Conagra Brands Inc., Kraft Heinz Co., General Mills Inc., Palermo Villa Inc., Schwan Food Co., Amy's Kitchen Inc., Newman's Own Inc., California Pizza Kitchen Inc., and Home Run Inn Pizza Inc. Companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in United States frozen pizza market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of United States Frozen Pizza Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Frozen Pizza Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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